Saturday Musings - I'm Exhausted and Loving It!

Saturday Musings - I'm Exhausted and Loving It!

Have you ever worked so hard that you literally fall asleep at the keyboard? Well, that was me this past week. In the wee hours of the morning I awoke to the uncomfortable feeling of the “A” key pressed into my cheek. So what spurred me into this fanatical desire to work myself into a stupor?

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It all began with an idea. Ideas are very dangerous things and normally should be avoided at all costs but in my case I made the mistake of letting my idea germinate. I couldn’t stop thinking about it so I took the next step in my journey into oblivion….I picked up a pen and sketched on a piece of paper how the idea could theoretically be built.

The problem with this stage is the idea was really beginning to take shape. This of course made my singular focus even worse as it became an all-consuming fixation of seeing it come into reality. In some-ways it reminded me of Victor Frankenstein prior to throwing the switch to seeing his creation come to life.

I’ve said this to the ParkLogic tech-team and I’ll write it here. There’s nothing more dangerous than a person (ie. me) with some rusty old tools, a plan, and a vision. So I dusted off my programming skills and got to the work of breathing some life into my idea.

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Part 3 - The EPC Opportunity

Part 3 - The EPC Opportunity

The formula outlined in the previous two articles on EPC looks a little scary but whether we like it or not it is THE formula upon which a huge amount of the domain investor community swings. Understanding how it can impact your business actually isn’t rocket science but requires a little intuition. Here is the EPC formula in its entirety.

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EPC Forumla

 

The formula now incorporates the advertisement clicks and also the Monetisation company filter in the denominator. What it does clearly show is the closer you can get to an advertiser the higher the payouts.....no surprises there! The goal is to effectively eliminate many of the margins on the top line and potentially remove one of the multipliers in the denominator.

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Saturday Musings - I've Got a New Job

Saturday Musings - I've Got a New Job

Starting a new job, project or business can be one of the most exciting and most stressful times in your life. It just so happens that this evening I’m about to do exactly that….I’ve decided to take on a new job as a bouncer.

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For those of you that have met me, you will undoubtedly have great concerns about by intended new vocation. My physique is not particularly suited for the job as my fingers are more used to typing on a keyboard than rough handling a few delinquents out the door. But, I know I can rise to the challenge!

At some stage in most men’s life, circumstances thrust you into making difficult decisions and whether you rise to the challenge or collapse under the burden is up to your attitude. Tonight, I intend to be triumphant in my ability to become the best bouncer that has walked this planet….so watch out!

I know this is my first night on the job but I seemed to pass the job interview pretty well….even though I'm a bit stressed knowing the success or failure of the event largely rests on my shoulders. I’ve been told that imagining various scenarios can help alleviate my stress, so in an effort to prepare myself I’m practicing my witty bouncer comeback lines. I'd be interested in your feedback...

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Part 2 - Understanding EPC

Part 2 - Understanding EPC

This is the second article in the series that unpacks Earnings Per Click (EPC). Click here if you wish to reach Part 1. The previous article covered the basics in how EPC is calculated while this one goes in depth into what actually lays at the heart of EPC.

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So now we have an approximation for the EPC and the formula will look like.

EPC = (Total Revenue Over a Period of Time)  /  (No. Clicks x Parking Company Filter)

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Saturday Musings - A Journey Through Time

Saturday Musings - A Journey Through Time

When I attended the recent Domain Conference in Florida I had a few copies of my science fiction book, Battleframe, to hand out as giveaways. It provoked a lot of discussion about scifi and one of the members of the Godaddy team ended up telling me about a book called “Read Player One”.

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Ready Player OneBy the time I’d finally returned to Australia I’d completely forgotten the conversation until I received an Amazon delivery with a copy of the book inside. For a start the cover intrigued me, it had a picture of a young man climbing a stack of caravans……so I thought I’d give the book a shot and started reading.

What surprised me was the fact that the central theme running the whole way through “Ready Player One” was everything about the eighties. Computers, board games, computer games and music were all fodder for creating elaborate puzzle clues that the protagonist had to solve.

To be quite honest with you I cared less about the plot (which was a little simplistic) and more for the fact that it was a personal journey through time. Trash 80 computers with 16K or RAM, cassette loaders and Atari 2600 game consoles were carefully weaved into the overall story. I loved it!

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