Taking Traffic Analysis to the Next Level

Taking Traffic Analysis to the Next Level

I have a really simple question to ask you, “Do you really understand your numbers?” For years now many of us have been staring at traffic statistics produced by different parking companies but do we actually understand what they’re telling us?

In this article I’m going to take you through a high level view of an account on ParkLogic (please view this article as a case study) and some of the analysis that we conducted to understand what was going on with the portfolio. Any client identifiable information has been removed.

Escrow.com

The portfolio has over 48,897 domains and has a baseline revenue of $303.33/day over a 30 day period. ParkLogic was producing a revenue line of $287.09/day for the last 7 days or $16.24 less than the baseline. Most people would immediately suggest that we have failed to improve the results……and they would be wrong.

This is where we need to get under the numbers…..

...
Continue reading
1802 Hits

Developing a Domain Into a Business - Part 2

Developing a Domain Into a Business - Part 2

Raising investment money is often seen as the “holy grail” of many budding entrepreneurs. After all, once you have the investment then the worlds your oyster! This couldn’t be further from the truth.

A number of years ago I had a business partner that was absolutely convinced that our company needed to go and raise some capital. I told him that he could go and try doing that if he wanted to…..and I would just grow the business. In the end he didn’t raise the capital and we still had a successful business.

Escrow.com

I’m a bit of a cynic when it comes to raising capital. It’s the old cliché, “When you need capital you can’t get it and when you don’t need capital investors want to throw it at you.”

Let’s imagine you have one of those incredible businesses where you believe an investor would have to be crazy to not invest. A common practice for VC’s at any level is to believe your “conservative” cash flows and then add a ratchet to the shareholders agreement.

So what does this mean?

Continue reading
2462 Hits

Saturday Musings - Give When You Can't Get

Saturday Musings - Give When You Can't Get

A few years ago I had the stupidest idea come to me as I stood at the check-out of our local supermarket. The idea was perplexing, somewhat terrifying and definitely made me incredibly nervous. No, I didn’t plan on robbing the store…..I planned on doing something much more adventurous.

I said to the lady in behind me, “I hope that you don’t mind but I’d like to pay for your groceries.”

Escrow.com

I could feel my heart beating like crazy as I said the words but at the same time I felt oddly good about the state of the world.

She thanked me for the offer but said that she’d pay for her own groceries. I smiled and said, “I’ve had a really good year this past year and I really want to share some of that around. Please let me pay for your groceries.”

...
Tags:
Continue reading
2272 Hits

Developing a Domain Into a Business - Part 1

Developing a Domain Into a Business - Part 1

So you’re all excited about developing that really special domain name and you’re wondering what the first steps are. Most people immediately jump into getting a website up….whatever you do this is the completely wrong approach!

In this article I want to touch on a number of things that I look for in start-up businesses and then as the series progresses discuss how to actually build a successful business. I've founded many successful startups and there is nothing quite as satisfying as creating something from nothing.

Escrow.com

I've found that successful businesses typically start with a well thought out business plan. The technical implementation of a website is only one small but important aspect of the plan. The first thing that you need to work out is how you’re going to make some money. You may only have a vague concept about how you are going to do this but nevertheless, get it down on paper!

For example, I love writing my blog on the domain industry, business and even my weekly personal musings. From my very first article I had a clear direction that it would be an advertising based business....it may seem obvious but there are many other things that I could have done. Speaking of which....reach out to me if you are interested in advertising!

...
Continue reading
2280 Hits

Saturday Musings - Life in Four Buckets

Saturday Musings - Life in Four Buckets

This past week I was talking with my two adult children, Tim and Sarah, about life and how I manage to choose and allocate my time to what I do. I love these conversations and find that they are some of the most precious and special times with my children.

We ended up speaking about goals and how to managing some of the conflicting opportunities that life presents. For example, should you go for money now or education? This is when I began to speak to them both about my buckets.

I think of my life in terms of four buckets. The first bucket is my short-term bucket and it’s for things that put food on the table now. This bucket often has things in it that I don’t like doing but like any job it isn’t all bad. When you don’t have a penny then this is the place that you need to focus on to make sure that you aren’t forced to go on a diet by the bank.

I then have my medium-term bucket. It’s where I go to find projects that may last for a few years or less. It’s the place for things like finishing a degree, writing a book or launching a business.

...
Tags:
Continue reading
2022 Hits