Skunk works and visions

Skunk works and visions

About eighteen months ago I started writing a series of episodes for a science fiction website that I started. Over time this grew into a manuscript of 106,000 words and this week a lot of the final pieces of publishing my first novel finally fell into place.

For a start I purchased a block of ISBN numbers. These numbers are used to uniquely identify each version of a book (eg. ebook, paper back) for libraries, shops etc. It was a great feeling buying the “codes” that my own book will be designated by.

Just yesterday, I commissioned an artist to do the front cover…..you’ve got to have a decent looking cover as many people will judge the book by it. So where did I find the artist? I perused thousands of illustrations from artists all over the world at DeviantArt.com (it’s a great site). I then narrowed down the selection to about five artists I thought best represented what I was after. Of the five artists, three responded and I interviewed each from there.

Escrow.com

This Sunday evening I’m having a group of beta-readers provide their feedback on draft five of the manuscript. It’s the final feedback prior to me doing any minor clean-ups and fixing some grammatical errors that may have slipped through. It will probably be around two weeks work…..so not too long!

...
Continue reading
1908 Hits

Successfully Outsourcing Your Domain Management

Successfully Outsourcing Your Domain Management

I was speaking with a client that had been with ParkLogic for many years and they asked me to conduct a complete review of their portfolio. Without giving away too much about who the client is I thought that I would share some of the history and the results of the analysis.

The client initially had a team of people managing their domain portfolio for them. When they moved their domains over they ended up letting these people go or reassigning them to other projects as they were no longer required to manage the domains.

Escrow.com

I want to be right up front and say that I'm one of the founders of ParkLogic. Despite this, I found the results that we achieved for the client incredibly revealing about how a properly managed domain portfolio can produce huge rewards for investors. They completely outsourced the entire management of the portfolio to ParkLogic and this is what was acheived for a 4 years period.

 

...
Continue reading
3311 Hits

What a CATastrophe!

What a CATastrophe!

The other evening my wife Roselyn and I went out for a bike ride. We left the door to the garage open and upon returning I made sure that I closed it so that it didn’t bang with the wind in the middle of the night.

Around lunch time the next day I asked Roselyn if she’d seen Pepper, our cat. She’s a wonderful cat that often curls into a ball in some hideaway in the house so it’s not unusual if we haven’t seen her for a while. She always comes when we call her name as she hopes to get some tasty morsel or two from us…..strangely this time when we called her name there was no sign of her.

After hunting around it suddenly dawned on me that maybe I’d inadvertently locked Pepper in the garage. Sure enough, after opening the garage door there was our cat staring with accusing eyes back at me. I apologised to her with a can of tuna and all was good.

So let’s unpack this story a little as there’s so much to learn from it.

escrow.com

...
Tags:
Continue reading
3265 Hits

Buying and Selling a Traffic Portfolio - Part 5

Buying and Selling a Traffic Portfolio - Part 5

Like any industry where buying and selling is involved there is a potential arbitrage gap between what the seller is generating and what the buyer can potentially earn once a transaction is complete. This can dramatically change the return on the investment.

A simple example would be if a seller has all of their domains parked at Company A and they received a 75% payout. As the buyer, you know that at the same company you receive 85%. That’s a 13.3% greater payout. This means that if you paid 24 months revenue for a portfolio you should get the payback within 20.8 months.

Escrow.com

If a seller has all of the domains at a single parking solution then there are a considerable number of additional ways that you can increase the revenue. Over the years at my company ParkLogic I’ve found that the maximum any parking company typically wins in a portfolio is 20% of the traffic.

This means that if you are acquiring a portfolio that has been parked at a single parking company then you can at least improve it 80% of the time. That’s a great outcome! At ParkLogic we also have a real-time bidding system in front of the traffic that sends the traffic direct to advertisers to provide additional revenue uplift (enough of the sales pitch!).

...
Continue reading
2927 Hits

Stop Biting the Hand That Feeds You!

Stop Biting the Hand That Feeds You!

I’ve been in the domain industry for more years that I care to remember and I constantly hear the cry of domain owners claiming that parking companies are defrauding them. So are they defrauding you?

I'm actually Parking Company independent.....at ParkLogic we send our client’s traffic to whoever pays the most at that specific point in time. In the last 8 years I’ve have only found one parking company do something deliberately wrong....and we terminated the relationship with them.

escrow.com

On the whole the major parking companies are run by honourable, good people that are doing their best to earn money just like the rest of us. They don't have a secret bucket of money that they are stashing away and they also don't steal from domain owners. If they did, they would pay out less and we would instantly move the traffic away.

That being said, stuff sometimes goes wrong....it's technology and as we know technology isn't 100% perfect all of the time. When something stuffs up give your account manager the benefit of the doubt that they aren’t trying to screw you out of a few dollars. The typical account manager has no say what goes on with the technology anyway!

...
Continue reading
2062 Hits