Is Domain Investing Dead?

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Many people have come to the conclusion that investing in domains is dead and yet from my perspective the industry appears to be flourishing. The first distinction we need to make is whether you are part of the industry or a customer of the industry.

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Over the last few years many new gTLD registries have been stomping the pavement and doing whatever they can to convince investors to buy domains with their extensions. When investors purchase the domains, they are the customers of both their registrar and ultimately the registry.

The registrar and the registry have done their job…..they just convinced you to register a domain name. The ball is now in your court to decide what you’re going to do with it to provide a return on your investment.

It is NOT the registries responsibility to support the reason why you registered the domain. I know this may seem like bad news but the registries do not have a responsibility to ensure you get a return on your investment….that’s your job.

The only time a registry will possibly be concerned is if the net position of new registrations and renewals goes into a negative trend. If this is the case, they will attempt to stimulate demand through advertising efforts, but they are very unlikely to try and rescue your investments.

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mgilmour
Happy to help out Jim. Repeatable revenue is one of the reasons why I like traffic monetisation so much.
13 February 2018
mgilmour
Many thanks for your comment....you've been in the industry for a while! I'd love to have a chat with you directly if you have som... Read More
14 February 2018
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My Business Success!

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As many readers already know I’ve been relating my efforts of attracting birds to my yard to starting a new business. In the last article in the series I wrote about trying to develop a new market vertical for my burgeoning bird business. So how’s it going?

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Like any good entrepreneur I tried a number of different techniques to attract clients to my offering. Applying the marketing principles of product, price, placement and promotion I began testing the market and then evaluating the results.

My wife had given me some bird seed (ie. the product) for Christmas as a present and I scattered these liberally across the lawn and in the feeder. The result, pigeons. I have nothing against pigeons but they weren’t the market I was trying to reach and to be frank with you….they are complete pigs and ate all of the seeds.

This is similar to a new business taking a scatter gun approach to marketing to see if there are any bites on their product or service. More often than not, you get a lot of tyre kickers that talk a lot, don’t buy and waste your time.

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Wolftalker
Analogy good. And Lorikeets and Cockatoos - fab!
11 February 2018
mgilmour
I must admit that I'm having a great time watching the birds out my window..... :-)
12 February 2018
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What Are You Doing With Your Time?

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Time is often viewed as the ultimate commodity but is it? Other than our last day on this planet we all have exactly the same minutes in the day as each other. It’s my birthday today and I find myself thinking about what I’m doing with my allotted minutes and whether I’m doing the right things with them.

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Iin an interview at NamesCon I passed on a number of things that I do before and after the conference to maximise the use of my time. I have a mental image of it costing me about $100 per hour whether I’m asleep or awake to attend a conference. This means I’d better be very careful with how I allocate my time.

I like to have a mixture of meetings at an event like NamesCon. Some will be with existing partners and clients while others will be with people I’ve never met before and potential relationships. The goal is to have a meaningful conversation with each person and to make the best use of my time.

In the end I averaged 18 scheduled meetings each day and had countless other spontaneous discussions during the evening or walking up and down the lonnnnnggggg hallway. The conference was a huge success for my company, ParkLogic, with many more people coming onto the new Next platform.

This is great for a conference but what about now I’m back home? What do I do with my time and how do I keep a sense of balance?

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Rawgi
Happy late Birthday, Michael. Hope your day was a nice relaxing one. I would have added that you need some Me time with just you ... Read More
16 February 2018
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NamesCon 2017 Interview

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Eric Lyon from NamePros just sent through an interview that I did with Edward Zeiden at NamesCon 2017. It was great revisiting the 2017 interview to see what is still relevant in 2018 and whether any of the predictions came true.

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The video also reminded me that in 2018 domain investors need to continue to focus on the outcomes for their investments. Before you buy a domain you should already know which of the four primary business models will be providing the return.

Is the investment a stock item, high value domain, development opportunity or are you going to earn money from the traffic.

I should say that Edward interviewed me again in 2018 and I look forward to seeing that video....I'll post it hear as soon as it's finished being produced. Many thanks to the great NamePros team for all the work they are doing in creating a historical video archive of our great industry.

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Was NamesCon Worth All the Hype?

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NamesCon 2018 has ended, attendees are on their way home and the exhibit hall is now all packed up. So was the conference really worth it? Did it deliver for me what I was hoping it would? Most importantly will I fork out my hard-earned cash to journey across the Pacific to attend next year?

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NamesCon 2018 would have to have been the best conference I have attended in……well…..since NamesCon 2017. The attendance was about the same as 2017 but appeared a little lighter due to the number of meetings being held in suites. This brings up a really important point.

I judge conferences on not the number of attendees but whether the right people are in attendance. In this case, NamesCon really delivered as I found myself surrounded by people that I was wanting to catch-up with…..in fact, I ran out of time so my apologies to all those people that I didn’t manage to say "hi" to.

To give you an idea of my schedule, I had an average of 16+ scheduled meetings per day. This didn’t include the impromptu meetings you have at any of the parties, walking down the long hallway or just bumping into someone in the exhibit hall. The right people attended NamesCon and this meant a huge, and I really mean HUGE amount of business was getting done.

At any one time about half the attendees or more were huddled in meetings as they bought or sold domains, did other deals or developed closer relationships that can only be made face to face. The other half were in some excellent sessions as they gained a greater appreciation of just how flexible domains could be or how cryptocurrency and the blockchain will impact their businesses.

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