Marketing With No Money - Part 4

Marketing With No Money - Part 4

There’s a saying in marketing that only 20% of marketing efforts are successful. The problem is that no one knows which 20%. It’s applying the old 80/20 rule with a bit of tongue in cheek. In this day of the internet I don’t subscribe to this saying…..so what have I been working on?

Escrow

Over the past week I’ve built a tracking system that will help me work out which marketing effort seems to be more successful over another. This has been going really well and I’ve found some interesting information….but I’m still refining the data as it comes through. What I’d really like to do is tag Amazon so that I can get conversion data…..I’m not sure if this is possible as yet.

As a by-product of my tracking system it has also become a short URL creator. I can do things such as sp4a.com?rid=34 and it will display an image with a URL this long http://michaelgilmour.com/images/banners/2015Year/20141220_battleframe_468x60.jpg This capability is great if you are doing tweets!

I decided to put together a promotional video that is designed to sell Battleframe to the masses. I really want to see if I can put this video out into the mainstream to get a bit of interest for my book. I’m definitely not a Stephen Spielberg but it seems to hang together. Check out what happens after about 30% of the way through….I’d love any feedback….so here it is:

So how did I make the video? For a start I came up with a creative concept that reflected the book. I then used a JVC handicam mounted on a tripod or held in my hand for the principle footage. I edited the video in Microsoft Movie Maker (comes with windows) and Camtasia (costs about $100) and downloaded free sound effects from the Internet. I also recorded my daughter, wife and myself for the dialogue. Voila! There you have it.

Now that I have the video, banners and blogs….I plan on getting them out into the marketplace. Let me know if there is anything that you can do to help out....trust me when I say that I'd be happy to reciprocate. Cheers!

Battleframe

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Michael Gilmour has been in business for over 32 years and has both a BSC in Electronics and Computer Science and an MBA. He was the former vice-chairman of the Internet Industry Association in Australia and is in demand as a speaker at Internet conferences the world over. Michael is passionate about working with online entrepreneurs to help them navigate their new ventures around the many pitfalls that all businesses face. He also recently published his first scifi book Battleframe.

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Personal Musings - Developing an Attitude of Gratitude

Personal Musings - Developing an Attitude of Gratitude

Over the years I’ve come across two groups of people. Those that are thankful and appreciative of others and those that aren’t. Having an attitude of gratitude is one of the keys to business as well as life.

There is nothing more sickening then a person that believes the world revolves around them, their needs and their desires. This self-centred approach to life is anything but gracious and loving. They are the true consumers of society. Rather than bringing joy, like a blackhole, they consume the life out of those around them. We all know people like this and I can only pity them as they search in vain for fulfillment in their life.

I was talking to a person the other day and they were moaning and groaning about how they hated their job. To cut a long story short, I politely listened and then said, “Is this the same job that puts food on your table?” They went quiet and then said, “I suppose so.” I then suggested that they be grateful for their job as there are many people that don’t have one.

I saw the same person the next week and they had a smile on their face. I asked them what had changed and they said, “Their attitude.” After talking to each other the previous week they decided to be positive about their job and bring a good attitude to work. Amazingly, the job magically improved and they had a great time each day. They learned to be thankful for what they have.

Not everyone is suited for every job but it’s incredible how a task can become more enjoyable if you stop grumbling and starting thanking those around you for the opportunity. If you’re in a job that you really don’t like then move on or take another approach.

It really does my head in when I hear people tell me that they love their job but can’t stand their boss. They then plan on quitting their job and moving on. Why not stay in your job and pass your boss’s resumé onto a headhunter. With any luck your boss will get a great job and you’ll continue to love your work…..it’s win/win for everyone. Just be creative about thinking how you can help your boss (and you) out.

Over the past few weeks I’ve been discussing how I’ve been marketing my book with no money. In my case, I’m finding out how I can help other authors. I’m trying to contribute to the idenpendent author community and assist those around me in promoting their books. I’m a firm believer in, “What goes around, comes around.”

Taking an attitude like this into a community means that I’m not trying to push my product but I am trying to promote theirs. What’s amazing is that many people respond much better to this approach and help you out as well.

I love the domain industry and each and every day I’m grateful to be a part of it. Domainers are incredible people, they saw an opportunity, seized it with both hands and on the whole do what they can to help those around them. They are very special people and many of them do incredible work for no pay to help those that can't help themselves.

When I recently released my debut scifi book, Battleframe, I let the domain community know about it and they supported me in droves. I received so many well wishes from my friends in the industry (and outside the industry) that it was almost impossible to respond to them all. It was a truly humbling experience and I want to once again say thank you to you for your support.

When my wife and I sit at the breakfast table we try and say something that we’re grateful for. Yes, I know that it’s really corny but you’d be amazed at how life suddenly becomes a little bit better for forcing yourself to be grateful for something, anything! It could be the weather, our kids, the fact that our parents are still alive after both our fathers had heart bypass operations. There’s just so much to be grateful for…..I wonder what life would be like if you tried doing this.

All the best, Michael.

Battleframe

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Michael Gilmour has been in business for over 32 years and has both a BSC in Electronics and Computer Science and an MBA. He was the former vice-chairman of the Internet Industry Association in Australia and is in demand as a speaker at Internet conferences the world over. Michael is passionate about working with online entrepreneurs to help them navigate their new ventures around the many pitfalls that all businesses face. He also recently published his first scifi book Battleframe.

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mgilmour
Thanks for that Richard.
31 March 2015
whizzbang
Hey Michael, I got to read such a good stuff after a very long time. Thank you putting a smile on my face too. ... Read More
06 April 2015
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Marketing My Book With No Money – Part 3

Marketing My Book With No Money – Part 3

Since my last post a few days ago I’ve been trying a lot of different ways to market my book, Battleframe. Please treat this as a case study rather than me “pushing” my product as many of the principles I’m tackling are very appropriate for any business.

I’ve done a lot of things over the past week. For a start I’ve joined a number of forums and taken part in the many conversations. If you plan on doing this then please ensure that you obey the moderators rules about self-promotion as they can be a little testy.

For instance, in one forum I haven’t promoted my book, domain name or anything about me at all. They have a rule that you need to get to 100 posts before releasing anything about yourself. In some ways this makes sense as by a 100 posts you should be pretty well committed to the community by then.

Escrow.com

After a bit of googling around I’ve setup profiles on a number of commercial websites such as goodreads.com. This allows me to interact with new readers and at least be available.

There have been a couple of developmental tasks that I’ve been working on. The first is setting up a link area to thank domainers, friends and others for linking from their websites to  http://michaelgilmour.com. You can see this area under the community menu on my site.

If you have linked to my website either by using one of the banners (which are pretty cool!) or with a text link then please let me know so that I can return the favour. I’m a firm believer that what goes around comes around….so let us help each other.

The next project I’ve been working on was to develop a system for tracking the effectiveness of any future marketing initiatives. So I dusted off my PHP skills and got programming a redirect and tracking system so that I can know how often an advertisement has been displayed, how often it’s been clicked and ultimately…..with a bit more work, whether a sale as resulted.

After a few hours work I can now redirect traffic to anywhere, log everything, work out the average budget for a website, campaign and redirect. From here I can work out my approximate cost per thousand visitors to help sort the wheat from the chaff. I think that I have about another 4 hours or so left to work on the system before I can use it in anger.

Another change that I made was to move onto the Kindle Select Program. This means that I have to be 100% with Amazon for at least 3 months. This was fine with me as I had a lot of other things on my plate. A couple of things that this does is expose me to a raft of new marketing initiatives via Amazon and also to the Kindle subscriber system that allows people to get books for free.

I’ve also made the first overtures towards a games company. The goal here is to add value to the game via my book while generating a few dollars for both parties. It will be interesting to see if they take up the offer….!

I big piece of work that I would like to get completed tomorrow is the 2 minute promotional video. I have the concepts worked out but I now just need to execute them so that there is something that people can look at that will get them inspired to fork out a few dollars and buy the book.

So far, I’ve had no day with no sales. This either means that I’m lucky or something is going right…..fingers crossed that it's the latter. :-)

Battleframe on Kindle

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Michael Gilmour has been in business for over 32 years and has both a BSC in Electronics and Computer Science and an MBA. He was the former vice-chairman of the Internet Industry Association in Australia and is in demand as a speaker at Internet conferences the world over. Michael is passionate about working with online entrepreneurs to help them navigate their new ventures around the many pitfalls that all businesses face. He also recently published his first scifi book Battleframe.

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Marketing My Book With No Money – Part 2

Marketing My Book With No Money – Part 2

Since I wrote the last article I’ve sold between one to ten copies of my book Battleframe per day. Not bad when you consider that all my marketing efforts have cost exactly zero dollars. So what’s the next steps?

I’m doing a number of things, all of which are important and all are crammed into the time I have available while I keep on working in my company ParkLogic.

Grow the Content

Marketing is useless unless you are also growing the content on your website. You’ll find that michaelgilmour.com is constantly changing and being tweaked with upgraded graphics, new articles, forum posts and anything that would be of interest to a potential reader. I’m also encouraging people to sign-up to the website by providing free maps of key locations from the book, news updates and access to the forum area.

Escrow.com

I’m the first person to say that I’m not an SEO expert but there is one thing I know and that’s Google loves regularly updated content. In fact, I’m a bit of a cynic when it comes to SEO….just give Google what it wants and be done with it!

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Video of Seeing Battleframe for the First Time

Video of Seeing Battleframe for the First Time

My wife Roselyn, videoed me opening my box of books and seeing Battleframe for the very first time. If you every want to see raw emotional joy then check out the video. I hope that it puts a smile on your face....you'll see that it did for me.

If you want to pick up your copy in either ebook or paperback formats then go to my authors page at amazon.com/author/michaelgilmour.com

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mgilmour
Thanks for that!
23 March 2015
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