Saturday Musings – Unlocking One of Life's Mysteries

Saturday Musings – Unlocking One of Life's Mysteries

I was talking with one of my daughters the other day and she was sharing about some plans she was forming for her future. As a father, there is no greater privilege when your children feel they can openly share with you about their own life.

In the course of the conversation I shared about what I thought was one of life’s greatest mysteries and that is learning about yourself. It sounds quite introspective but I’ve found that learning about myself, my strengths, weakness and capacities is extremely satisfying.

Along life's journey, I can learn how to augment my strengths, guard against my weaknesses and be very aware that I have a limits.

For example, when I was a child I had a really bad temper. If my brother or sisters said anything I didn’t like then I let them know about it in no uncertain terms…..in short, I would lose control.

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Is the Global Economy About To Crash?

Is the Global Economy About To Crash?

I watched the recent debate between presidential hopefuls Hillary Clinton and Donald Trump. Since I live Australia, you may ask why? I wanted to see whether either of the two candidates really seemed to understand the economic knife edge the world is currently balanced upon. Sadly, I was disappointed in what both of them had to say.

Other than a number of sound-bites there was nothing on issues such as China’s burgeoning debt Crisis and the impact this will have on the global economy.

Back on the 11th May 2016 the Financial times reported the Chinese Communist party’s flagship newspaper, the People’s Daily, published a front-page interview with an “authoritative figure” who warned that the country’s soaring debt levels could lead to “systemic financial risks”. This doesn't sound good....

On the 29th August the Australian Financial Review reported that prominent investor, George Soros, as seeing an “Eerie resemblance between conditions in China now and those in the US leading up to the financial crisis in 2008.” Remember, Mr Soros was the man that broke the bank of England in one of his currency trades.

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DomainFest Hong Kong Presentations

DomainFest Hong Kong Presentations

As promised, please find links below to the presentations that I lead attendees at DomainFest Hong Kong through. I hope that you find them valuable and please feel free to ask any questions.

Domain Monetisation 101
This is an introduction to monetising your domains and then focuses on the various metrics used in generating revenue from domain traffic. This also includes what we can influence on a parked page and setting keywords.

Domain Monetisation MasterClass
This dives into the data and first of all defines the benefits of a normalised RPM. From there the presentation takes through the difference between intelligently switching versus rotating traffic. How to run a traffic test is briefly covered and followed up by managing a portfolio for profit.

Domain Monetisation for Registrars and Registries
The first part of the presentation covers the opportunities that registrars have to monetise their traffic with ParkLogic. This is followed by a registry perspective and the unique symbiotic relationship between registries and registrars.

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DomainFest.Asia Wrap Up

DomainFest.Asia Wrap Up

I’m on my way home…..yeah! Yes, DomainFest.Asia is finished and I’m writing this from the Qantas Club at Hong Kong airport. I’ve just finished a call to my ParkLogic business partner updating him on what a great event it was. The next call is to my very patient and wonderful wife who puts up with my travels…..

This is my second time to Asia for DomainFest and once again I’ve found that it has been eminently worthwhile. With each repeat visit I can see the Chinese market beginning to blossom into a land of opportunity as the newly formed relationships grow stronger with each meeting.

In fact, I half joked with one western domain investor that I should go and learn Mandarin! English may be the language of business but it’s clear that Mandarin is definitely the language of future opportunity. It was so frustrating going through an interpreter for a number of my discussions that I lamented the fact that I didn’t know even a little bit of the language. Thank goodness that the majority of the attendees also knew at least some English!

I must admit that one of the mildly annoying things about the conference was the fact that the conference was a thirty-minute bus ride from the hotel where many of the attendees were staying. So each morning and afternoon we had to climb aboard a bus for the journey to and from the conference venue at Cyberport…..I only have one thing to say, thank goodness for Uber!

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DomainFest Hong Kong

DomainFest Hong Kong

After a 48 hour turn around in Melbourne I jumped on a plane and headed to DomainFest in Hong Kong. The short flight of nine and a half hours was a welcome change from the twenty-six to Fort Lauderdale the previous week.

I've never been to Hong Kong (the previous conference was in Macau) and I'm really looking forward to meeting a whole new group of domain investors. After being dropped off at the wrong hotel by the taxi I finally managed to get to the right one and check-in. It wasn't long before I found a number of my friends that had flown in from around the world and we took off in the direction of a bar with a cool drink.

The next day, after the relatively short bus ride I'm now registered and sitting at DomainFest.Asia. I have a number of goals for the conference that relate to ParkLogic and monetising traffic but I'm also wanting to gauge the Chinese market to see what is happening with domain sales. Last year, I came away with an urgency to sell or a ChiP domains and it ended up being really profitable.....so maybe it's time to buy back in?

I'm speaking three times at the conference on the topics of:

  • Monetisation 101
  • Monetisation Masterclass
  • Monetisation for Registrars and Registries

Anyway.....I've got to race into the next meeting. I'll keep you posted!

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