Part 2 - Understanding EPC

Part 2 - Understanding EPC

This is the second article in the series that unpacks Earnings Per Click (EPC). Click here if you wish to reach Part 1. The previous article covered the basics in how EPC is calculated while this one goes in depth into what actually lays at the heart of EPC.

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So now we have an approximation for the EPC and the formula will look like.

EPC = (Total Revenue Over a Period of Time)  /  (No. Clicks x Parking Company Filter)

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Saturday Musings - A Journey Through Time

Saturday Musings - A Journey Through Time

When I attended the recent Domain Conference in Florida I had a few copies of my science fiction book, Battleframe, to hand out as giveaways. It provoked a lot of discussion about scifi and one of the members of the Godaddy team ended up telling me about a book called “Read Player One”.

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Ready Player OneBy the time I’d finally returned to Australia I’d completely forgotten the conversation until I received an Amazon delivery with a copy of the book inside. For a start the cover intrigued me, it had a picture of a young man climbing a stack of caravans……so I thought I’d give the book a shot and started reading.

What surprised me was the fact that the central theme running the whole way through “Ready Player One” was everything about the eighties. Computers, board games, computer games and music were all fodder for creating elaborate puzzle clues that the protagonist had to solve.

To be quite honest with you I cared less about the plot (which was a little simplistic) and more for the fact that it was a personal journey through time. Trash 80 computers with 16K or RAM, cassette loaders and Atari 2600 game consoles were carefully weaved into the overall story. I loved it!

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NamesCon Update Video

NamesCon Update Video

NamesCon founder, Richard Lau, provides an update on the preparations for NamesCon in 2017. Everything from his recent travels through to speakers and sponsors are covered.

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Attend NamesCon 2017 at a fraction of the final ticket price of $999. Register now to save big with our "AlwaysThankful" $399 promotion which ends November 16.  And in respect of Veteran's Day on November 11th, any ticket purchased on Nov 11th will result in a $200 donation by NamesCon to Veterans Village in Las Vegas. (http://veteransvillagelasvegas.org)

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Part 1 - Understanding EPC

Part 1 - Understanding EPC

One of the most misunderstood metrics that is bandied around by domain owners is the term Earnings Per Click (EPC). Everyone assumes they understand what it is but very few people have come to grips with how it’s calculated. In this short series of articles, I will pull apart EPC and show how it’s calculated so you can be in the know.

I was inspired to dive into this topic largely because I read a thread on a forum recently and it was clear that there were a lot of misconceptions about EPC that needed to be cleaned up.

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I need to apologise for some of the maths in this series. The domain monetisation industry lives and dies by numbers and there's just no getting away from them. I should also say that domain parking is very much alive and well. The main reason for this is advertisers want our extremely valuable traffic.

So let's get too it! We need to define Earnings Per Click in terms of a mathematical formula….it’s initially not that complicated so don’t panic.

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Saturday Musings - I've Crossed A Line

Saturday Musings - I've Crossed A Line

Yesterday, I crossed the line of no return. I sometimes wonder what it would be like if I could somehow undo what happened but then, with a smile on my face I really don't want to. You see, yesterday was the day when our youngest daughter turned eighteen and in Australia, became an adult.

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I remember like it was only yesterday when I held her in my arms for the very first time. The wonder in her eyes as she looked around the hospital delivery room and then she finally fixed on my own.

We both soaked in each others features, I her father and she my daughter. So yesterday I looked at not a little baby but a beautiful grown women, full of life and excitement for the years ahead. An almost mystical spark of love sprang between us.

When I look at her today, she seems to continue to look innocently around at the world in wonder....and then our eyes meet. Like eighteen years earlier, the bond of love between us is as strong as ever. I'm her father and she's my daughter.

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