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Saturday Musings - New Market Vertical

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Last year, some of you may remember that I set myself the challenge of launching a new business. Although it was a significant challenge I managed to attract enough customers to make it worthwhile and it’s continued to expand with a whole flock of repeat clients.

Escrow.com

For the past week or so I’ve been working diligently on opening a new market vertical. Attracting new clients from a different market vertical is taking a much bigger investment than I thought but I’m determined to reach them.

If you remember from previous blog articles, the first incarnation of the business involved positioning a bird bath in the garden outside my study window. It took quite some doing but after moving it around and laying out some bread crumbs I’ve managed to attract a number of bird families as my first clientele.

The photos below can testify to the success of my existing venture….but I wanted the business of me enjoying watching the birds from my study window to expand.

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vanclute
FYI, Parrots (and most tropical birds) tend to love fruit. You might have much better success laying some fruit slices out in a d... Read More
07 January 2018
Rawgi
After all you have drilled about doing research to make attracting new clients easier and more cost effective, I would be surpris... Read More
09 January 2018
1320 Hits
4 Comments

What's going to happen in 2018?

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I would like to start by wishing readers a very prosperous 2018. This sounds really good but what does it mean? Where are the opportunities and how will you take advantage of them?

Escrow.com

Whenever I think of investment opportunities I’m forced to reflect upon the underlying business models being adapted. Whether it comes to domains, crypto-currencies or anything else it’s the business models which ultimate will or will not produce the results we all dream of at the beginning of the year.

Let’s tackle the domain investment business models:

Development
For the past year and a bit, I’ve been working on a platform for better monetising domain traffic. The key here was to build a platform that more accurately understood the traffic while at the same time building both immediate and residual revenue. I can only say, watch this space…..as my first evolution of this will be launched shortly.

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mgilmour
I wish you all the best in the New Year as well!
06 January 2018
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Will Bitcoin Continue to Rise and Inevitably Fall?

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I've received quite a lot of feedback on my previous article on Bitcoin and rather than reply to them I thought it would be best to write a follow-up article. Most of the comments I've received mistakenly construed the fact that I was drinking the Bitcoin Kool-aid and that we should all buy, buy and buy some more before it's too late.
Escrow.com

Bitcoin, like fiat currency, at its core is a concept. If enough people buy into the concept, then it has value. What I was commenting in my previous article is not whether you should buy or not but whether the Bitcoin was going to go up. All the indicators from volume of transactions (both monetarily and value) are still rapidly going heading north which suggests a growing demand for essentially a dwindling supply.

The reduction is supply is largely due to people holding their coins in the belief the price will continue to rise. Why sell today when you can sell tomorrow for $1,000 more.

Until the "currency" stabalises the dream of Bitcoin being used to buy a cup of coffee will remain just that, a dream. The wild hourly swings mean Bitcoin is largely driven by speculation.....the question is when will the speculation tap out…..as it must.

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mgilmour
Completely agree with you that Bitcoin has some real problems on both price and speed.....maybe Bitcoin cash will solve these.... Read More
31 December 2017
mgilmour
Yes, I agree that they are a long hold....
31 December 2017
mgilmour
First of all let me congratulate you on the domain sales! Well done on that! Anything worthwhile always takes time. It will be int... Read More
31 December 2017
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Why Bitcoin Naysayers are Wrong

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I’ve been reading a lot about the various cryptocurrencies and trying to dig through the misinformation to get to the bedrock of what’s going on. The first thing I’d like to say is cryptocurrencies are a complete game changer for the world financial system…..ignoring them may well be detrimental to your business.

Escrow.com
For those of you wondering….at its simplest level the blockchain operates in a similar fashion to the DNS that most domain investors are familiar with. There are additional levels of cryptography added (sort of like DNSSEC) to ensure transactions are legitimate but what it all boils down to is a ledger of transactions held by a distributed computer network.

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mgilmour
I've just posted an article clarifying my thinking on crytpo-currencies. A few comments though: 1. Transactions that require elect... Read More
29 December 2017
vanclute
I'm with you Michael - Bitcoin has no actual business model. Right now it's just got a massive first mover advantage, and the ins... Read More
29 December 2017
mgilmour
Great comment Vanclute.....I would love to see a mainstream (ie. general population use) crypto-coin but with all the fluctuations... Read More
29 December 2017
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My Journey Into Social Media - Part 2

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Don't forget to read Part 1 in my Journey into Social Media...

I’d fallen into a marketing trap. I did a market survey of one (ie. me) and decided that everyone must be like me and not be particularly interested in social media.

Escrow.com

It’s dangerous to make assumptions that aren’t tested and after I’d detangled myself from my preconceptions I stood back and came to the conclusion I was wrong. It’s like a domain traffic investor believing what they’ve always done is the correct path while they watch their revenues plummet…..they’re just wrong. As Einstein said, if you keep on doing the same thing you’ve always done and expect a different result then you’re crazy.

My conclusion is that Social Media is becoming less and less about plates of food, cats, dogs (I’ve now becoming addicted to these….sigh….) and the like and more about communication and the sharing of emotional experiences. I post articles from my blog because they mean something to me and I want to share them. I also post pictures of Roselyn because I love my wife.

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