Do you have any ideas or thoughts on how to better run a business? This is the place for these blogs.

My Business Success!

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As many readers already know I’ve been relating my efforts of attracting birds to my yard to starting a new business. In the last article in the series I wrote about trying to develop a new market vertical for my burgeoning bird business. So how’s it going?

Escrow.com

Like any good entrepreneur I tried a number of different techniques to attract clients to my offering. Applying the marketing principles of product, price, placement and promotion I began testing the market and then evaluating the results.

My wife had given me some bird seed (ie. the product) for Christmas as a present and I scattered these liberally across the lawn and in the feeder. The result, pigeons. I have nothing against pigeons but they weren’t the market I was trying to reach and to be frank with you….they are complete pigs and ate all of the seeds.

This is similar to a new business taking a scatter gun approach to marketing to see if there are any bites on their product or service. More often than not, you get a lot of tyre kickers that talk a lot, don’t buy and waste your time.

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Wolftalker
Analogy good. And Lorikeets and Cockatoos - fab!
11 February 2018
mgilmour
I must admit that I'm having a great time watching the birds out my window..... :-)
12 February 2018
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Are Cryptocurrencies Doomed?

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This past week has seen a dramatic turn-around right across the board in the crypto-currency space. Literally billions of dollars have been slashed off the market value of many of the currencies and the once darlings of the media have quickly become pariahs.

Escrow.com

I watched a financial commentator on the local news speaking almost with glee on the dramatic fall from grace of Bitcoin and how cryptocurrencies were completely crazy. He then flashed up a few charts that reinforced his point that cryptocurrency investors were obviously bonkers.

I was chatting with my brother the other day and like the news commentator he also missed the single defining point about cryptocurrencies…..and that is, not all of them are created equal. Unlike fiat money which is essentially the same no matter whether its dollars, pounds, euros or whatever, cryptocurrencies can often have a business model that is attempting to solve a real-world problem.

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vanclute
Not to mention that everyone seems to be conveniently ignoring the fact that the market overall had regained more than half the "l... Read More
21 January 2018
kosap1
Worked out well for me. Bought more when they started to bottom out!
21 January 2018
vanclute
Jeff, between your Constant yet inconsistent Use Of Sentence Case, and your rampant ravings seemingly without basis, I just can't ... Read More
23 January 2018
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Saturday Musings - New Market Vertical

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Last year, some of you may remember that I set myself the challenge of launching a new business. Although it was a significant challenge I managed to attract enough customers to make it worthwhile and it’s continued to expand with a whole flock of repeat clients.

Escrow.com

For the past week or so I’ve been working diligently on opening a new market vertical. Attracting new clients from a different market vertical is taking a much bigger investment than I thought but I’m determined to reach them.

If you remember from previous blog articles, the first incarnation of the business involved positioning a bird bath in the garden outside my study window. It took quite some doing but after moving it around and laying out some bread crumbs I’ve managed to attract a number of bird families as my first clientele.

The photos below can testify to the success of my existing venture….but I wanted the business of me enjoying watching the birds from my study window to expand.

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vanclute
FYI, Parrots (and most tropical birds) tend to love fruit. You might have much better success laying some fruit slices out in a d... Read More
07 January 2018
Rawgi
After all you have drilled about doing research to make attracting new clients easier and more cost effective, I would be surpris... Read More
09 January 2018
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What's going to happen in 2018?

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I would like to start by wishing readers a very prosperous 2018. This sounds really good but what does it mean? Where are the opportunities and how will you take advantage of them?

Escrow.com

Whenever I think of investment opportunities I’m forced to reflect upon the underlying business models being adapted. Whether it comes to domains, crypto-currencies or anything else it’s the business models which ultimate will or will not produce the results we all dream of at the beginning of the year.

Let’s tackle the domain investment business models:

Development
For the past year and a bit, I’ve been working on a platform for better monetising domain traffic. The key here was to build a platform that more accurately understood the traffic while at the same time building both immediate and residual revenue. I can only say, watch this space…..as my first evolution of this will be launched shortly.

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mgilmour
I wish you all the best in the New Year as well!
06 January 2018
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Will Bitcoin Continue to Rise and Inevitably Fall?

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I've received quite a lot of feedback on my previous article on Bitcoin and rather than reply to them I thought it would be best to write a follow-up article. Most of the comments I've received mistakenly construed the fact that I was drinking the Bitcoin Kool-aid and that we should all buy, buy and buy some more before it's too late.
Escrow.com

Bitcoin, like fiat currency, at its core is a concept. If enough people buy into the concept, then it has value. What I was commenting in my previous article is not whether you should buy or not but whether the Bitcoin was going to go up. All the indicators from volume of transactions (both monetarily and value) are still rapidly going heading north which suggests a growing demand for essentially a dwindling supply.

The reduction is supply is largely due to people holding their coins in the belief the price will continue to rise. Why sell today when you can sell tomorrow for $1,000 more.

Until the "currency" stabalises the dream of Bitcoin being used to buy a cup of coffee will remain just that, a dream. The wild hourly swings mean Bitcoin is largely driven by speculation.....the question is when will the speculation tap out…..as it must.

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mgilmour
Completely agree with you that Bitcoin has some real problems on both price and speed.....maybe Bitcoin cash will solve these.... Read More
31 December 2017
mgilmour
Yes, I agree that they are a long hold....
31 December 2017
mgilmour
First of all let me congratulate you on the domain sales! Well done on that! Anything worthwhile always takes time. It will be int... Read More
31 December 2017
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