Blogs and articles that relate directly to domain development.

My Journey Into Social Media - Part 2

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Don't forget to read Part 1 in my Journey into Social Media...

I’d fallen into a marketing trap. I did a market survey of one (ie. me) and decided that everyone must be like me and not be particularly interested in social media.

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It’s dangerous to make assumptions that aren’t tested and after I’d detangled myself from my preconceptions I stood back and came to the conclusion I was wrong. It’s like a domain traffic investor believing what they’ve always done is the correct path while they watch their revenues plummet…..they’re just wrong. As Einstein said, if you keep on doing the same thing you’ve always done and expect a different result then you’re crazy.

My conclusion is that Social Media is becoming less and less about plates of food, cats, dogs (I’ve now becoming addicted to these….sigh….) and the like and more about communication and the sharing of emotional experiences. I post articles from my blog because they mean something to me and I want to share them. I also post pictures of Roselyn because I love my wife.

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My Journey Into Social Media - Part 1

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Social Media has always been one of those things that I’ve been both intrigued by and ambivalent towards. I’ve always assumed that social media is a complete time waster and a mind numbing parade of cats, memes and people speaking before they think…..then again I could be wrong…..

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Up until recently I’ve had the following attitude about social media. I don’t really care what you had for dinner last night. Yes, I’m sure that it was magnificent but unless I’m with you then you’re just telling me how much fun I’m not having. I’m sure Donald Trump is/is not a complete moron but why tell me that? The cats are cute (sigh…..I miss Pepper) and the dog singing a song was clever but I’d rather watch a movie.

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Recent Comments
Rawgi
Sorry but here in the USA Trump is menace and going to get us killed, or just make himself and us look worse. I know no one really... Read More
18 October 2017
mgilmour
Have a wonderful time with Roselyn....we are currently cruising the Greek Isles. :-)
19 October 2017
Rawgi
That sounds really cool. My sister-in-law and her husband are headed there after visiting Italy for a couple of weeks. I would li... Read More
20 October 2017
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LifeExplorers.Club

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Have you ever had one of those blinding flashes of brilliance where you realise something really important about your life? Both Roselyn and I experienced this recently when we realised our kids were old enough to fend for themselves.

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Let me assure you the sudden freedom is nothing short of exhilarating! So what’s the first thing we did? Yes, you guessed it! We registered a domain and built a website to chronicle our adventures in the next stage of our life together…..and that’s where LifeExplorers.Club was born.

You may ask, why Life Explorers? To put it really simply we love life and we see so many adventures ahead. As far as we’re concerned life is beginning again at 50!

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Unlocking Value Through BIG Data

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In this article, I’m going to let you into a little secret. You may not have heard of anyone else approaching domains the way I’m about to outline but in my opinion, it’s the future. These ideas are what keep me so entranced by domains.

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If you are wanting to extract the maximum amount of value from your domain names then the answer is in the data. It really doesn’t make a difference whether you are a buyer, seller, developer or traffic monetizer, the key to generating additional revenue always comes back to the numbers.

As I’ve spoken at conferences or written different blogs I’ve been accused of many things but there has been one consistent accusation that I’m actually quite proud. “You’re always banging on about the numbers!” I love my numbers and more than that, I love trying to interpret what they are telling me.

Over the past 10 years, my ParkLogic business partner and I have continued to be fascinated by domain names because the data tells so many different stories. We’ve taken this to the extreme level by tracking around 250 different metrics for every domain on our platform each day. This leads to hundreds of millions of data points that can be algorithmically analyzed and trend curves plotted over time to see where the next seam of gold will come from.

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Wolftalker
Interesting as always Michael. Congratulations on a good piece.
06 July 2017
mgilmour
Thanks for that!
06 July 2017
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The Lure of Social

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Over the last year I’ve been watching my daughter, Sarah, as she embarked on growing her social presence through Instagram. It’s been an up and down journey but since social is vitally important for any online business I thought it would be worthwhile picking the brains of my resident expert.

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She now has close to 10,000 followers and this is continuing to expand. She has not spent a penny on any advertising and the growth has been entirely organic. More than that, her engagement with her followers is incredible with it being much higher than corporations that have five to six times her number.

Sarah Photo 1As an example, last night Sarah posted a photo (she’s VERY particular when they are posted btw) and within five minutes she had 20 likes and a couple of comments. Within an hour she had over 100 likes and 20 comments. By the morning these numbers had grown to 295 likes and 38 comments.

I just checked out some other images that she’s posted and one of them received 696 likes and 115 comments so it looks as if it’s early days for last night’s post.

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