Marketing With No Money - Part 8

Marketing With No Money - Part 8

The other day I received my first royalty check from Amazon! I’m not about to retire but I must admit that it felt incredible to be receiving money for selling copies of my scifi book Battleframe. I normally get packing slips from Amazon so to receive a cheque was a new experience.

Escrow.com

So what’s happening with my marketing efforts? One of the difficulties that I’ve been trying to wrestle with is the fragmentation of the science fiction and fantasy community. To personally participate in all of the different forums and subtly let people know about Battleframe is next to impossible. I would say that my hourly rate would be somewhere in the vicinity of about two cents.

To make matters “worse” my own business, ParkLogic, is going through a boom time. The result has been that I’ve backed off the majority of my marketing efforts….there’s only just so much time in the day.

So what are my plans moving forward? I’ve decided to really focus on finishing book two of “The Mindwars” and growing my readership with Battleframe (ie. Book one). My marketing goal is to build a readership base with book one and ultimately earn revenue from book two, three etc. This is great for readers because it allows them to get a taste my writing without having to outlay any cash.

My primary focus is now on completing book two. Mild spoiler alert!!! For those of you that have read Battleframe I would like say that Selfia and Acheron finally get their honeymoon. Out of all of the questions that I get asked, this is the one that I get asked the most. I read the chapter to my wife and daughter and they love it as the honeymoon is in a very unusual location. LOL! I must admit that it never occurred to me that readers would get disappointed that the two characters hadn’t had their honeymoon as yet.

It may seem a little silly but this is a really important lesson. Always listen to the feedback from your customers for whatever product you are selling. They will freely share with you some incredible ways that you can improve what you are doing and then willingly pay for it!

I put a lot of time into writing across this last weekend and I’m about halfway through the biggest space battle scene that I think I’ve ever read….let alone write. There are thousands of ships, bases, satellites and a desperate struggle…..and this will be in the first few chapters of book two! As a hint….the battle ties in to the prelude of book one…..

As you may have guessed, I’m finding that book two is really coming together. I’m planning on releasing it prior to Christmas and I can’t wait to get it into the hands of an editor. The book really expands the scope of the galactic conflict and opens up so many new possibilities in the unfolding story.

If you would like your own ecopy of Battleframe then register at SFFAuthors.com and enter the promotional code of “Whizzbang” (expires at the end of Aug 2015). BTW, if you have read Battleframe then it would be awesome if you could write a brief review on Amazon - click here.

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Michael Gilmour has been in business for over 32 years and has both a BSC in Electronics and Computer Science and an MBA. He was the former vice-chairman of the Internet Industry Association in Australia and is in demand as a speaker at Internet conferences the world over. He has also recently published his first science fiction book, Battleframe.

Michael is passionate about working with online entrepreneurs to help them navigate their new ventures around the many pitfalls that all businesses face. Due to demands on his time, Michael may be contacted by clicking here for limited consulting assignments.

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Comments

whizzbang on 13 July 2015
thanks

There is a whole lot of sense in building a readership base and then marketing to them. It will no doubt save a lot of unproductive efforts. I'm a fan of Sci-fi and will definitely be checking this out.
Thanks for sharing....i really appreciate it.

There is a whole lot of sense in building a readership base and then marketing to them. It will no doubt save a lot of unproductive efforts. I'm a fan of Sci-fi and will definitely be checking this out. Thanks for sharing....i really appreciate it.
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