I get asked, “Michael, how can I grow my business?” a lot. More often than not my reply often starts by saying, “You’re not going to like what I have to say….”
I’ve been in business for nearly 35 years and some things just don’t change. The first is that there is no such thing as a free lunch. In other words, if you want to eat then it’s going to take a lot of effort.
So many of us get entranced by the mega-success stories that we never realise that behind the scenes there’s more often than not a person working 12+ hours per day. You go to a conference, hear from an inspirational business leader about their great success and wonder why you can’t be like them. What you haven’t considered is the fact that they have compacted 20 years of their life into a thirty minute presentation…..so everything seems so incredibly brilliant!
For example, my daughter announced to me the other day that she wanted to become a Youtube star (don’t we all). She’d found out about a Youtube star that is now earning millions of dollars in endorsements per year and thought that sounded like a great job....