Tracking the Data

Tracking the Data

So what does it mean to properly manage your domain assets? Some people believe that as long as you're earning PPC revenue, renewing domains and getting sales then all the bases are covered. These are important things to consider but let's unpack things a little.

Traffic revenue is money generated from the people that are going to your domains and clicking on advertising. There's a few things here that needs to be nailed down on a daily basis:

1. Aare the nameservers pointing correctly? These are often changed at renewal time by registrars.....especially if you are slightly past the renewal date.
2. Do you need to set cNames for routing traffic? cNames are used to route traffic to Google parking companies if you have a traffic routing system.
3. Are the domains in your parking account? Conflict resolution is a huge issue for parking companies and domains can often be inadvertently removed from your account if someone else believes that the domain is owned by them.
4. Keywords - are they the best ones and do they need to be updated?
5. Are there any other optimisation levers that you can use to extract more value from the traffic?
6. Is there are way to aggregate your traffic with others to get a better deal?

So this is just a few of the things that you need to consider to manage your traffic domains.....now let's look at sales......

1. Have you responded to all the sales offers? Most offers are SPAM so you need to spend some time wade your way through the good and the bad.
2. You've had a successful sale, now there is the whole Escrow and transfer process. Sounds easy but you need to remember to do it.
3. How do you work out the sales price for you domains? Is there an automated system or should you use your experience?

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Where's the next dollar going to come from?

Where's the next dollar going to come from?

The first thing that I think about when I view my domains is not "where the next dollar will come from" but rather "Where the next dollar willl come from that sticks to my hands". In other words, show me the profit not just the revenue.

So let's take a look at the good old profit equation of revenue less expenses.

So where's the revenue going to come from in 2014 that will be past the dismal performance that many domainers experienced in 2013? Google will underpin much of the revenue as they have been doing for the last ten years of the industry but the real wins are going to come from direct advertisers and affiliates. We're seeing more and more traffic being won in our bidding system at ParkLogic by zero click solutions....which is always a good thing. If you don't have your domains in a program that has this to offer then give me a call as you're missing out on a bucket of revenue that's not dependent upon a single provider.

I'm not sure about you but I'm continuing to develop a number of websites.....just nudging them along bit by bit to get them to the point where they can then be a profit centre for me. If you aren't developing a website then once again you're potentially missing out on some good revenue.....but make sure that you develop something that you're interested in. I may have some great cosmetic domains but you know what? I have no interest in that industry other than when it relates to my wife and daughters.....then all husbands and dad's take an interest. :-)

Words of advice.......rainbows are pretty things but they are illusory. Likewise, if you plan on waiting for that ultimate huge sale then you may be waiting a LONG, LONG time. Price all your domains at what I would call fair rates and be prepared to sell them for those rates with NO seller's remorse. I work out my stock item domains from my high value you domains and I have a different strategy for each.....so get them into the marketplace and start selling. I'll have to do another blog on this concept.

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