Why .CLUB Is So Successful

Why .CLUB Is So Successful

I’ve been reflecting on some of the great companies that are being built in the domain industry and I couldn’t go past .CLUB. When you consider the new gTLD have only been in the marketplace for a couple of years it’s remarkable what .CLUB has achieved. There are so many new extensions launched and yet everyone seems to hold .CLUB in high regard. So the question I have is why?

Every company is not built on an excellent team and I just want to highlight a number of the team members that I regularly catch-up with at all the different domain shows around the world. I think that their attitudes and focus really provide a valuable insight into the .CLUB success story.

Colin Campbell (CEO)
Colin CampbellThere are a number of things that strike me about Colin and the first is passion. He’s passionate about .CLUB and provides such a focused drive to see it succeed. That being said, I’ve watched from the sidelines as he’s conducted deals that are beneficial for both parties. He isn’t a scorched earth CEO that has a win at all costs mentality but rather a collaborative one that wants to see others be successful as well.

Dirk Bhagat (CTO)
Dirk BhagatThe first time I met Dirk we were sitting around a fire pit at a hotel somewhere (can’t remember where). Underneath his easy going exterior ticks an incredibly smart individual that, like Colin, has seen the ebbs and flows of the technology industry across many years.

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Analysis of .CLUB and the New gTLDs

Analysis of .CLUB and the New gTLDs

With the crossing over the 10 million mark for the total number of new gTLDs registered I thought that it would be worthwhile conducting an analysis of what is happening in this new market. As is typical of any new market, quite a number of new gTLDs are struggling but as registrations increase, time is on the side of those that have the cash to survive.

Escrow.com

The first chart shows the total number of new gTLDs that have been registered month on month since Feb 2014. As can be seen from the graph it’s basically been a linear growth rate until the last month, where it has taken a definite turn upwards. It will be interesting to see if this recent trend will continue moving forward.

new gtld growth in registrations

 

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.Club Launches Awesome Domains!

.Club Launches Awesome Domains!

I have to give it to the team at .club, they just seem to be going from strength to strength. I just received an email from Jeff Sass, their Chief Marketing Officer, and they are now releasing a list of super premium domains for auction. Please see the press release below....it's a pretty impressive list of 2 letter and a 1 letter .club domain.

Escrow.com

PRESS RELEASE

High Value Domain Names Such As C.club, DK.club, PC.club and PJ.club

Have Strong Appeal in Asia and the West

FORT LAUDERDALE, FL --- October 7, 2015 ---C.Club and twenty-four 2-character .CLUB domain names are set to hit the auction block on October 29, 2015 in a series of five fast-moving auctions with each auction lasting three days. The popularity and value of one and two-character domains is well documented as witnessed through their global sales and usage by major corporations across verticals such as YP.com (Yellow Pages), HP.com (Hewlett Packard), SI.com (Sports Illustrated), EA.com (Electronic Arts), QQ.com (Tencent QQ), W.org (WordPress) and more. In fact, many companies’ brand identity has naturally morphed to be more prevalent in their two-character abbreviated form rather than full name.

This auction, to be held on the Chinese EachNic.com platform, marks the first time .CLUB Domains, the Registry behind one of the world’s most popular new domain extensions, is offering this set of domains in a public auction format. The domain inventory included in this auction has been hand-selected by the EachNic.com team to specifically appeal to Eastern and Western businesses and investors alike. Auction bidding starts as low as $5,000USD for the majority of two-character domains, making them accessible for businesses of all sizes and budgets.

 

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Guest Blog - Colin Campbell - CEO of .club

Guest Blog - Colin Campbell - CEO of .club

Colin Campbell, CEO of .club, asked if I would post this guest blog and after reading it I immediately agreed. Two great things about Colin is his insightfulness about the domain industry but also his willingness to admit it when he gets things wrong. This combination makes him one of the people in the domain industry that I would highly recommend that you pay attention to.

Escrow.com

Guest Blog
Why I was Wrong about Domain Investors!

by Colin Campbell

Wow. What a ride.

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.Club: 1 Million Registrations by Year 1, 5 Million by Year 5

.Club: 1 Million Registrations by Year 1, 5 Million by Year 5

OK, I've seen this posted around the different forums that .club is going to make it really, really big but I personally believe that 1 million registrations by the end of the first years is a big stretch. What's crazy is that they could have said 200,000 and everyone would have thought that was a lot of domains. If they pass the 200,000 mark they will look like heroes but now they've set a bar so high that it's going to be tough to reach.

Don't get me wrong....I wish them all the best. I wear their polo shirt all the time....it's really comfortable. :-) The problem that I see with many of these new extensions is that many of them have had to get investors to "drink the kool-aid" and this has set them up to fail. I personally think that about 98% of them will go down and be snapped up by some of the more successful ones....by hey, it's a gamble and people with a lot of money seem to like doing it.

As for me, I'm going to stick with .com and some of the ccTLDs as I know for sure that they're not going to vanish in a hurry.

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