DomainFest Hong Kong Presentations

DomainFest Hong Kong Presentations

As promised, please find links below to the presentations that I lead attendees at DomainFest Hong Kong through. I hope that you find them valuable and please feel free to ask any questions.

Domain Monetisation 101
This is an introduction to monetising your domains and then focuses on the various metrics used in generating revenue from domain traffic. This also includes what we can influence on a parked page and setting keywords.

Domain Monetisation MasterClass
This dives into the data and first of all defines the benefits of a normalised RPM. From there the presentation takes through the difference between intelligently switching versus rotating traffic. How to run a traffic test is briefly covered and followed up by managing a portfolio for profit.

Domain Monetisation for Registrars and Registries
The first part of the presentation covers the opportunities that registrars have to monetise their traffic with ParkLogic. This is followed by a registry perspective and the unique symbiotic relationship between registries and registrars.

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DomainFest.Asia Wrap Up

DomainFest.Asia Wrap Up

I’m on my way home…..yeah! Yes, DomainFest.Asia is finished and I’m writing this from the Qantas Club at Hong Kong airport. I’ve just finished a call to my ParkLogic business partner updating him on what a great event it was. The next call is to my very patient and wonderful wife who puts up with my travels…..

This is my second time to Asia for DomainFest and once again I’ve found that it has been eminently worthwhile. With each repeat visit I can see the Chinese market beginning to blossom into a land of opportunity as the newly formed relationships grow stronger with each meeting.

In fact, I half joked with one western domain investor that I should go and learn Mandarin! English may be the language of business but it’s clear that Mandarin is definitely the language of future opportunity. It was so frustrating going through an interpreter for a number of my discussions that I lamented the fact that I didn’t know even a little bit of the language. Thank goodness that the majority of the attendees also knew at least some English!

I must admit that one of the mildly annoying things about the conference was the fact that the conference was a thirty-minute bus ride from the hotel where many of the attendees were staying. So each morning and afternoon we had to climb aboard a bus for the journey to and from the conference venue at Cyberport…..I only have one thing to say, thank goodness for Uber!

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Learning to be a Good Alien

Learning to be a Good Alien

This past week I had the pleasure of heading to DomainFest in Macau. Besides the fact that it was a brilliant conference I learned a lot about being an alien. No, I’m not talking about something that creeps around in the dark on a strange planet. You’ll have to read my book “Battleframe” to find out about those…..I’m talking about being a stranger in an entirely different culture.

While I sat in the Qantas club waiting for my flight to Macau I browsed the Internet to learn at least some of the do’s and don’ts of interacting with Chinese. I didn’t want to do some cultural mistake and upset anyone inadvertently.

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The first thing that I found was the Chinese culture is VERY different from western culture and that it would take a lifetime to learn the subtle differences. In the end, I gave up and decided to be as “good” an alien as possible. So what do I mean by this?

Two words summarise the attitude that all of us should try to adopt upon entering the turf of a different culture, they are, “Be Humble”. As a broad generalisation, humility is not a typically western trait. We tend to come in telling everyone why they are wrong and we are right. This, in my opinion is a BIG cultural “no no”.

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DomainFest Macau

DomainFest Macau

I'm now sitting at Hong Kong airport waiting for my plane to return me home to Melbourne Australia from DomainFest in Macau. The conference was an outstanding success on so many fronts that in the limited time I have before my flight I'll try to get through a few of them.

For a start, the organisation team from .Asia with ample support from Allegravita should be congratulated on hosting a great event. Of course, we must not forget all of the work that Jothan Frakes did to make it all happen.

It was wonderful meeting a lot of new domain investors from China and abroad that were seeking to learn further about our incredible industry. I'm really sorry that I didn't manage to get around to everyone as there was only so much time in the day.

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What I really enjoyed were a number of sessions that I attended outside of all of the meetings. I'm finding that with Simon Cousins able mentoring that I'm finally beginning to understand the nuiances of the Chinese domain space. I absolutely came away with a possible strategy for moving forward and engaging this incredibly diverse and massive market.

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DomainFest Macau - Here I come!

DomainFest Macau - Here I come!

Once again I find myself sitting in the Qantas club at Melbourne airport waiting for my plane to head to DomainFest in Macau. It's been a little while since Namescon earlier this year and I'm really excited to catch-up with many of my domaining friends and make some new ones.

So why do I make all of these long-haul journeys? No surprisingly, I've found the more you attend conferences, the more friends you make and the more business results. What's great is that  I'm now conducting business with friends not just partners or clients. We've known each other for so many years that in many cases I know all of their children as well.

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So when I look at DomainFest Macau I'm really hoping to not just "do business" but make new friends. It's taking the long-term view that helps build good solid businesses and long-lasting friendships.

I'm really looking forward to speaking at the conference and have been asked to be share in two sessions. It should be a great time.....and even more so as we work with a Chinese interpretter.

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