Video - Domain Sales

Video - Domain Sales

This is the third video in the 10th Anniversary of Whizzbangsblog. In this video explore the topic of domain sales and how you can increase your own domain sales.

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I've sold a lot of domains over the years and in this video I discuss a number of techniques I've found that greatly assist in selling. I also begin to open up my thoughts on the future of domain sales and more importantly how to better price domains.

I hope you enjoy this video and I would encourage you to leave any comments and questions for me to answer.

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A Simple Way To Sell More Domains

A Simple Way To Sell More Domains

Domain marketplaces are rewarded on a commission basis for bringing buyers and sellers together and doing whatever they can to ensure a transaction occurs. What domain investors need to appreciate is that a marketplace gets paid a commission on a sale transaction, whether it’s the individual investor’s domains or not.

Escrow.com

What am I getting at here. One of the most valuable assets that a domain has is traffic. In fact, there is a whole business model of monetization that is based upon the fact that advertisers love the traffic so much they are willing to pay a lot for it.

Ask yourself this question, “How much did a marketplace pay for your domains traffic?” Each day you are sending red hot leads into the marketplaces and yet most of those leads go to buying other people’s domains. My second question is, “What commission did you received on those sales?” Here’s the answer, zero.

The counter argument to this is the commission levels are set by taking into account the traffic. I don’t buy into this argument because if that was the case there would be differing commission levels based upon traffic and this does not happen.

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Domain Sales - Bundled Pricing Strategy

Domain Sales - Bundled Pricing Strategy

How many of us have lamented the fact that we receive enquiries on individual domains while the great majority of our portfolio seems to just be a great big cost? Is there a way to swing this situation around? Yes, there is and it’s called bundled pricing.

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Bundled pricing is taking a desired product and making it for sale with something else which you may have had trouble selling.  The average sales value is increased at little to no additional effort in the sales process. This is a strategy that many corporations use to sell us things we really don’t need so they can continue to move products.

A classic example of this is the sale of the “Big Mac Meal”. Do you really want fries? You don’t actually but it’s just so easy to add a few cents more and get an entire “meal” rather than buying a Big Mac and coke separately. In the process, McDonald’s has dived into our wallets and pulled out some of the loose change.

I’ve always wondered why McDonald’s sells a Big Mac, Coke and Fries together. I’m sure they’ve done a lot of research on the topic but I would have thought that a Big Mac, Fries and Apple Pie would be a much better combination……after all, everyone will buy the drink anyway.

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Part 2 - How to Price Your Domains for any Market

Part 2 - How to Price Your Domains for any Market

This article continues directly on from How to Price Your Domains for any Market

One possible way to derive the mid-point number is to examine the average advertising spend by market vertical. We can then pin the mid-point for this data as being worth $2,000.

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The below chart shows the “drink” category as being at the approximate mid-point in spend. This would suggest that domains above this category would have a higher mid-point value and domains less than this category a lower mid-point value.

Global spend by vertical

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Part 1 - How to Price Your Domains for any Market

Part 1 - How to Price Your Domains for any Market

As I’ve stated in a previous article, pricing domains can be a difficult task. Many domain owners firmly believe that the price completely depends upon the buyer. The problem with this position is that it runs contrary to the fact that priced domains are more likely to sell. In this article, I’m going to attempt to put some mathematics behind pricing domains in ANY market vertical.

Escrow.com

I made my first attempt at pricing domains in an article last year. At the end of the article I suggest that a lot more thinking needed to go into the model…..so here goes!

I’m a firm believer in economic theory and the rules of supply and demand. High prices are the result of a combination of high demand and low supply while low prices are a function of both large amount of supply and low demand. You can see the rules of supply and demand all over the business world; from oil and iron ore right through to dog food.

Supply and demand lead me to attempt to build a demand curve for a set of keywords in a market vertical. I entered mortgage, loans and finance into Google’s keyword tool and out popped 703 keywords with both the estimated volume of traffic, recommended price point and demand (ie. competition) for that keyword.

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