Many readers are aware that I recently launched a new business and that I was having trouble enticing customers to the service. It just so happens the business is a new bird bath outside my study window and the customers are birds (the flying ones).
Although there’s been a lot of funny anecdotes there has also been a serious thread of discussion about how to attract customers to a new business. Every new business has a vision of their ideal customer and a “full proof” plan on how to attract them. The problem is that years of experience has proved plans look great on paper and reality is something else entirely.
For example, I had a great vision of birds flocking to my wonderful bird bath and I would enjoy them singing away outside as they happily splashed away. My reality was a bird bath that was entirely ignored.
The one thing that a start-up has to their advantage is their ability to quickly change direction. If the plan isn’t working, then change the plan. Don’t burn more cash…..move!...