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While working on ChristieB.com I've been playing around with the Joomla content management system some more and have completely overhauled the forum section of the site. Once you get your brain around how Joomla works it's absolutely brilliant and requires very little coding if any at all.
The forum functionality in Joomla is provided by FireBoard and is absolutely awesome. The best part about it is that it's free! My sort of budget. :-) In building the forum my goal was to attract as many users as possible to the forum topics so that they would consider registering. It appears to be working but still has a long way to go.
I then changed the landing page of my adwords campaigns to be directly to the forum rather than the christieb home page. This had an immediate postive impact to sign-up, which is a good thing. As I'm pretty new to the whole development and adwords process I've been trying to find the "seam of gold" that provides the best return for my money in terms of user sign-ups.
The ultimate goal is to develop a sign-up/conversion process that is completely stream lined and decreases my user acquisition costs from about $5.80 per user down to below $2.00. The next challenge will be to ensure that there is a really good reason to keep return to the community.
We currently have the "buy-in" from a few loyal users and generating additional users from the target market (women) is pretty highly competitive but I'm sure that we're heading in the right direction.
The single biggest problem that I'm wrestling with at the moment is how to setup Google Analytics goal tracking with Joomla.....it's not as easy as it sounds. Google Analytics works just fine but the goal tracking is really hard. If anyone is able to help out with this then let me know.
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