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As many of you know I've been blogging about my experiences with developing the website Christieb.com. It's been quite an experience wading my way through a completely different aspect of domaining....it's also been a lot of fun and I can see the attraction that many domainers have with developing out sites.
I've been playing around with Google Adwords and to date I've managed to spend about $500 with dubious results. I've come to the conclusion that Adwords is just not delivering a big enough bang for my buck so I've now gone searching for another solution....two have come up.
1. I've been buying up domains with traffic that relate to markets that interest women (as that's the christieb.com market). Here's the metrics in a nutshell.....a domain that cost me $800 was generating 1600 uniques per month. I've directed this domain to ChristieB which gives me a cost per user of 50 cents for the first month and basically nothing after that.
Google adwords was costing me about 50 cents per unique user that actually landed on the site therefore the domain purchase was an UNBELIEVABLE deal! Essentially I'm getting at least 12 times earnings/cost for the traffic. Not bad for a typo.
2. Cost per acquisition is a great solution. I'm about to sign-up with commissionmonster for a CPL (cost per lead) campaign. They say that they'll get 5,000 unques to sign-up within 3-4 weeks for about $1.50 per unqiue. I'm happy to try this out as a sign-up has a potential life-time value. At the moment it's an experiment and it they don't deliver then we can always pull the plug. I'll let you know how this turns out.
I'm sure that there are many domainers that have even better ideas and experiences....if you're out there then feel free to share your comments here.
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