|
Over the past few months ParkLogic has been working closely with Domain Advertising (DA) on how to best monetise traffic on their platform. I should state up front that as well as writing whizzbangsblog.com I am one of the owners of ParkLogic. At ParkLogic, we believe that working closely with our upstream monetising partners on behalf of our clients allows all parties in the domain value chain to benefit. So what are the results of the case study with Domain Advertising?
 For a start I would like to say that it is always a pleasure working with Dan Warner and especially when he and the team at DA have developed a unique system for highly targeted template driven landing pages. What we get really excited about is when the pages also generate some outstanding results for the type of TRAFFIC that ParkLogic sent them. The traffic excluded adult, gambling, firearms or banned domains on DA's network. ParkLogic then applied a set of filters to ensure that the traffic was geo-targeted to largely English speaking countries and was generated by real users.
A large sample of domains were used to test the DA system and each of these domains were categorised and then had human optimisation applied to extract the maximum returns from the traffic. Given these stringent conditions and filters we saw that DA performed outstandingly well with an average increase of 157% in revenue for the domain traffic that we sent them. What the case study should clearly demonstrate to domain owners is that if a highly disciplined process is applied to traffic then some great positive results can be obtained.
ParkLogic has developed a domain management platform that makes it possible to take advantage of the subtle differences between each monetisation solution. The result is that we are able to ensure that DA received the traffic that it will perform the best for our clients. ParkLogic is very straight forward - if it works better for our clients then we're happy.
The case study conducted with DA is the result of a lot of analysis and work between both ParkLogic and DA to find the "sweet spot" of types of traffic that will perform best on their platform. What is clear is that the unique graphical look and feel for each domain is paying big dividends for the English speaking traffic that was sent to them.
In addition to the great results for the traffic that ParkLogic sent DA the remaining traffic was also sent to the best monetisation solution. This created a large uplift for customers which is only possible due to the constructive relationships that ParkLogic has developed with its upstream partners such as Domain Advertising.
Please click here to download the complete ParkLogic/Domain Advertising case study.
Trackback(0)
|
Article Archive 
TrackBack URI for this entry
Subscribe to this comment's feed
