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While at TRAFFIC I talked to a lot of domain owners and was amazed at the number that either:
1. Have given up on traffic revenues for their domains.
2. Manage their domains via spreadsheet.
 Over the last couple of years the pay per click market has declined rapidly and all during this time I’ve been developing monetisation solutions for my own portfolio to help ensure that the decline didn’t impact my bottom line. At each of the conferences that I’ve spoken at, like a broken record I kept on saying the following:
1. Build a business around one domain that you are passionate about. Not three hundred…..just one. Make sure that the business is profitable before you move on to the next domain that you love.
2. Ensure that all the domains that have little to no traffic but have tremendous brandable value are listed in all the aftermarkets.
3. Hand the traffic domains over to a company such as ParkLogic (my own company) that have developed specialised skills in extracting every bit of value from your domains.
Think about what this strategy means….you know longer have to try and manage your domains via massive vlook-ups in Excel and move them around from one monetistation solution to another. It’s all done for you that free you up to work on your business and selling domains (or even buying a few).
I’m never ceased to be amazed at the number of domain owners that value their time at $0 and do an incredible amount of work for their passive incomes. Outsource the traffic, answer the inbound offers and build a business with a real business plan. Pretty straight forward really.
I often speak to the same people conference after conference that lament the problems with their portfolios and then do nothing about it. They flick domains around in almost a haphazard fashion with no underlying strategy and then attend the next conference to complain over a beer about the woes of the industry. The industry is fine and from ParkLogic’s perspective it’s thriving and healthy.
Remember the old saying, “If you keep on doing the same thing year after and expect a different result then you’re insane.” I do apologise if this is a little blunt but do something different and reap the rewards…..after all when you’re at the bottom of the pit there’s nothing to lose.
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Also really solid point about building a business on one domain. I tried running a million businesses and it doesn't work, pick one, make it a success, and only then move-onto the next.