Here I am sitting at my desk staring into space and I'm wondering why domainers spend an incredible amount of time acquiring traffic and then not bother to optimise that traffic or leave it to some automated system? Ever since I started domaining I saw that there were at least two parts to the business, getting domains (traffic) and increasing the value of that traffic (optimisation). I found

The results speak for themselves, typically speaking I've found that when we acquire a domain we typically increase the revenue line of that domain by about 30-50%. The most important aspect of domain optimisation is setting the keyword and choosing the right parking company for the domain. For the more valuable domains (ie. typically domains with high traffic) this often involves a high level of expertise from a highly skilled optimisation team to ensure that the advertiser is precisely matched to the users viewing the page. The interesting part of this process is that the keyword values vary across time and parking company (which is a subject of much debate).

Choosing the right parking company for a domain isn't as simple as "who pays the most" as we also need to consider who pays the most when and from what IP address and do they continue to pay for traffic from the same IP address. All of these questions, when thrown into the mix will help determine which parking company should receive what domain and when.

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