We've seen an interesting roller-coaster ride the last week or so with the highs and lows of the earnings per click (EPC) for many domains making a mockery of the latest theme park thrill ride.

At parklogic we've seen some other interesting behaviours such as ratcheting back the EPC by precisely 2 cents per day for a week on a domain that we optimised for a customer on a great keyword. We subsequently changed both the parking company and the keyword for the domain and the revenue increased once again.

Managing domains is not merely a thing to get around to one day, it's imperative and urgent if you want to maintain and increase your earnings. The problem is that it's getting so complicated with all of the options that it's sometimes better to just outsource the headache and that's where some of our technology at ParkLogic steps into fill the gap.

Weve just released new systems that optimise:
1. The domains traffic.
2. The keyword and other features that increase the earnings of a domain within a parking company.

These two steps are the first rungs in our revenue escalator that we are working at rolling out over the next couple of months. It's all very exciting providing better results for domainers with continuous improvement of the system. We'd love some feedback on ParkLogic so feel free to join the forum at parklogic.com and share your thoughts.

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