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I was taking a look at the upcoming movies being released later this year and noticed that "Wall Street" is making a comeback with Michael Douglas reprising his role as Gorden Gecko. He was the character that coined the term "Greed is good, greed works."
I don't know much about the new movie other than what the shorts depict but it has caused me to reflect on what we do as domainers. For a number of years we were living the good life off our earnings and then the reality of the GFC hit and upset the applecart. In a panic many of us have been checking our stats on a daily basis willing them to go up and if they go down we call our account managers and demand an answer that we already know they can't give.
The sharp decline in revenues moved some domainers from sipping pina coladas to eating bread and drinking water. I've observed that recently domains have been dropping like rain as registration fees have become an issue that can't be supported on the back of PPC revenue.
The aim of the game has been to move as much traffic away from Google and Yahoo as possible in the quest for the half remembered good life that seems like an elusive dream. This has resulted in development jumping back on the agenda big time and second tier providers snapping at G&Y's heels on various market verticals. All power to them I say!
The greed and waste of the good years blinded many to the fact that we are part of a global economy and that the major advertising partners were scratching around to find revenue from ALL their business channels - including the lucrative domains. Hence our massive decline in what globally has been a rising Internet advertising market despite the GFC.
As normal the Gordon Gecko's of this world got it wrong and lost a bucket of money but there are some with a little more wisdom then him. I recently received an email from a domainer that studiously put aside a portion of his earnings each month and is now sitting on a property portfolio bigger than his domains. It was a slower way to grow his wealth but it definitely was more sustainable (especially now that he can take advantage of the housing slump).
All this quest for dollars in whatever means is often regarded as part of life but my recommendation is that you leave it as part of life rather than as an end in itself. In the soft glow of your PC monitor in the late hours of the night don't forget your loved ones and the fact that they are more important than any numbers on any screen. Invest in your wife/partner, your kids, friends, relations or whomever is important to you not just whatever is.....don't fall into the trap of chewing up your relationships like Mr. Gecko in his quest for the almighty dollar.
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