|
Whether you have a portfolio of ten domains or ten thousand you need to think about your domain portfolio in terms of value and thereby business model. If you don't then I can guarantee that you're leaving a lot of money on the table.
Each domain needs a business model applied to it that will assist you in extracting the maximum value. The primary business models are traffic domains (PPC earnings), high value domains (wait for the pot of gold at the end of the rainbow), domains as stock items (sell a domain for $1,000) or build out. When you look at your domains you need to think of them in those terms.
For example, if you have been holding a domain because it will be a great domain to build out and you've done nothing with it for the last 5 years then you'll probably do nothing with it in the next 5 years. My advice is to either sell it or build but don't just sit on it. This sort of domain becomes an expense and drains the profits of your business.
So as I'm sitting looking at my own portfolio I have a stack of domains that I'm actively wanting to sell which means I'm out there pushing them to potential buyers. I have a large number of domains that generate PPC revenue and a very few that I'm pouring energy into building. Each one has a business model and I'm pursuing a course of action for them.
A few thoughts on the PPC traffic domains. I would highly recommend that domainers look at non-Google/Yahoo based solutions. Both Google and Yahoo have been reducing payouts over the last 18 months and the level they've come down to means that some of the second tier providers are actually quite viable. Give it a thought.
That's it from me this Saturday.....I'm now off to help my son out with some Maths.....joy of joys....sigh.... I feel like I'm doing my high school all over again....the lot of a parent. Wish me luck in doing well on the next test :-)
Trackback(0)
|