My son Timothy recently turned 18 and this had a number of impacts upon me. The first is the shock that I now have an 18 year old son (I still feel young!) and the second that I now have a child that can vote and drive a car. I still remember when he was first born and I cradled him in my arms - oh how the years go by!

For the past year or so Timothy has been learning to drive. It's safe to say that Mum was the better instructor as I found the thought of potentially slamming through the car in front a little too stressful. I had an irresistible desire to grab the steering wheel and put Tim in the back with his younger sisters where he belongs. I'm still trying to work out how he grew out of his baby capsule.

When I think about this it's much the same as Domaining. Over the years many of us have been managing our domains with a multitude of spreadsheets and vlookup statements that have become so complex that we're too scared to change them. The problem is that it's about time that our systems and domains begin to grow up.

This is going to require a significant amount of investment and learning on our part which is terrifying for us let alone the fear that our domains may experience at the thought of being dropped. We know that there are systems out there that will provide you with better ways in managing your domains and as a bonus they also suggest you can earn a lot more. The problem is that change is painful....but inevitable.

In my opinion with the decline experience in PPC over recent years you either drop a lot of domains that you have carefully nurtured over the years or you learn to drive a new car.

Without trying to blow my own trumpet this is exactly what we provide at ParkLogic (see the article on dnJournal). High end management systems and potentially more revenue. I know that change is terrifying but when I look at my son I'm enormously proud of him as he isn't such a maniac behind the wheel after all. So drop me a line if you're interested in jumping in a domain Ferrari and taking it for a spin.

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written by Drive carefully TJ, April 05, 2011

Drive and think TJ.
Think when you drive.

ED

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Me too!
written by Dennis, April 05, 2011

Michael,
Congratulations getting him to 18! I'm right there with you - my oldest turns 18 this week and I can't believe it. But after an hour-long basketball battle this afternoon with my youngest, my knees are reminding me that I have been around a long time.
Though change is one of the greatest dangers for our businesses, we can at least use our experience to our advantage. With driving, we can be the best driver in the world but now it is a teenager making all the necessary decisions - and that is just a bit disturbing!

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written by DPH Williams, April 06, 2011

Nice article. I have a 2 year old daughter and another baby on the way. 2 years has already flew by fast so I can imagine 18 would also. I don't even want to think about teaching her to drive yet.

Agree about domains too. We really need to evaluate if our portfolio is an asset or a liability as these things can change over time depending on the likes of parking income, etc. If there is no revenue from a domain and no solid plans then it may well be better to cut your losses and let it drop rather than paying renewal fees on hundreds or even thousands of domains. Something I've come to learn all too well.

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Thank you for your kind words
written by Whizzbang, April 06, 2011

Many thanks to all the kind words regarding my 18 year old son!

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