Part 1 - Understanding EPC

Part 1 - Understanding EPC

One of the most misunderstood metrics that is bandied around by domain owners is the term Earnings Per Click (EPC). Everyone assumes they understand what it is but very few people have come to grips with how it’s calculated. In this short series of articles, I will pull apart EPC and show how it’s calculated so you can be in the know.

I was inspired to dive into this topic largely because I read a thread on a forum recently and it was clear that there were a lot of misconceptions about EPC that needed to be cleaned up.

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I need to apologise for some of the maths in this series. The domain monetisation industry lives and dies by numbers and there's just no getting away from them. I should also say that domain parking is very much alive and well. The main reason for this is advertisers want our extremely valuable traffic.

So let's get too it! We need to define Earnings Per Click in terms of a mathematical formula….it’s initially not that complicated so don’t panic.

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Saturday Musings - I've Crossed A Line

Saturday Musings - I've Crossed A Line

Yesterday, I crossed the line of no return. I sometimes wonder what it would be like if I could somehow undo what happened but then, with a smile on my face I really don't want to. You see, yesterday was the day when our youngest daughter turned eighteen and in Australia, became an adult.

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I remember like it was only yesterday when I held her in my arms for the very first time. The wonder in her eyes as she looked around the hospital delivery room and then she finally fixed on my own.

We both soaked in each others features, I her father and she my daughter. So yesterday I looked at not a little baby but a beautiful grown women, full of life and excitement for the years ahead. An almost mystical spark of love sprang between us.

When I look at her today, she seems to continue to look innocently around at the world in wonder....and then our eyes meet. Like eighteen years earlier, the bond of love between us is as strong as ever. I'm her father and she's my daughter.

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What is Quality Traffic?

What is Quality Traffic?

Many people talk about having quality domain traffic but what does “quality” actually mean? In this article, I’m going to attempt to unpack "quality” and from who's perspective.Escrow.com

Domain owners often confuse quality as being a measurement of the level of real human versus bot traffic. On the other hand, advertisers define quality as traffic that converts for them. Who is right and are these sensible definitions for quality?

Recognised versus unrecognised traffic is the ratio of the views over the URLs for a domain name. Remember views are what the parking companies report while URLs are the unfiltered raw traffic for a domain. This is also the measurement of how much traffic is effectively dropped by a parking company as they deem it either a bot or unacceptable for one or another reason. The assumption is the greater the ratio of views to URLs the better the traffic quality.

Let’s imagine I have a views to URLs ratio of one (ie. A perfect score). There are a number of other filters the traffic flows through before an advertiser deems a traffic source as containing high quality. Let’s break these steps down.

A user clicks on an advertising link.

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Saturday Musings - What Does it Mean to do Good?

Saturday Musings - What Does it Mean to do Good?

So many of us in the western world believe that if we do “good” then things will be all right now and hopefully in the afterlife. I’ve been contemplating this concept of doing good and to be quite honest with you I’m a little confused.

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The problem I’m having is that “good” is a subjective term and something that is good for one person may not be for another. Each one of us views the world from our own perspective and cultural background and this taints our perception of what is good.

An extreme example of this is ISIS. They believe they are doing good by blowing up archaeological sites, beheading infidels and bringing their own unique brand of Sharia law to the masses. It’s clear that many people agree with their position and are even willing to put their lives on the line….but does this make ISIS good?

Maybe if you reach a critical mass of individuals that believe as you do, then could you regard what you’re doing as good? If that was the case, then Stalin, Hitler and Mao Zedong would be regarded as saints as they had millions of people following them while they slaughtered millions themselves. I’ve concluded that doing “good” isn’t at all about populist opinion but something else entirely.

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Maximising Domain Revenue

Maximising Domain Revenue

After publishing the article, “Getting Dirty in the Domain Data”, earlier this week I ended up having an interesting discussion with a domain investor. I thought that it would be worthwhile continuing to pull apart the data from the previous post to help many domain investors understand why optimising traffic across multiple monetisation solution is so beneficial.

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I will be referring to the data from the previous article so you may wish to read it if you haven’t done so already.

Sampling by Changing the DNS

Many domain investors sample different parking providers by changing the DNS. This method is fraught with many problems that largely stem from comparing results from single sources across different periods of time. Some of the challenges are:

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