Saturday Musings - I Want A Revolution

Saturday Musings - I Want A Revolution

Over the years a number of people have asked me how to build a successful blog. I answered that it’s really quite simple. Write three to four articles a week for nine years and you’re guaranteed to achieve success. For some strange reason they normally go away with a downcast face at that answer.

Typically, instant success takes a lot of time, effort and discipline. All of these traits are things that most people really don’t want to hear about but needless to say are necessary for success. What they really want is the success without putting in the “hard yards”. I hate to say it but the world just doesn’t work like that.

Often to be successful it requires ninety-nine percent perspiration and one percent inspiration. I recently watched the movie the Social Network again for about the fiftieth time and two things really struck me about the way Jesse Eisenberg’s portrayal of Facebook founder, Mark Zuckerberg. He worked during breaks while being deposed and there was one scene where it was clear that he’d put everything into the launch of “The Facebook” and just wanted to sleep. Facebook just didn’t happen. It took a huge amount of work from some very smart people.

As a serial entrepreneur nothing drives me more crazy than a person who wants the success without the work. I was chatting privately on Namepros recently and it was so refreshing to speak with a domain owner that obviously worked incredibly hard to improve the performance of his portfolio. I'm confident that he will become more and more of a success story for the industry because he has the right work ethic.

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Michael Gilmour
I agree with you Jeff. There's nothing like instant success that takes years in the making :-)
01 August 2016
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Part 8 – Portfolio Management – Traffic Domains

Part 8 – Portfolio Management – Traffic Domains

The current series of articles has really provoked some interesting discussions with a number of domain investors. What I have noticed is the high level of emotion that surrounds the whole domain traffic and optimisation debate. Many people have leapt to conclusions rather than look at the data and try to understand what it is saying.

Let me say once again that domain monetisation is not dead. The reason for this is genuine domain traffic contains valuable leads for businesses and advertisers are more than willing to pay for those leads. The goal of optimising your domain traffic is to best match the right advertiser to the right piece of traffic at the right time.

Like any industry, the advertising buying market is very dynamic with wide ranging payout levels at different times during the year, day and even sometimes second. So when I talk about optimising domain name traffic we need to really be as close to real-time as possible. Given the volume of data, the only way to route traffic to the highest paying solution is via algorithmic switching. So is all of this work really worth it?

I recently published some numbers over at the NamePros forum and I thought that it would be worthwhile digging into them here. For full disclosure I should state the data is from my company ParkLogic and we use algorithmic switching of domain traffic.

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Tony Lentino Passes Away

Tony Lentino Passes Away

My friend and the friend of many, Tony Lentino, passed away yesterday. I know that I speak on behalf of the entire domain industry to pass our sincerest condolences on to his wife Emily and their children during this difficult time.

I first met Tony while training for my pilot’s license at Moorabbin airport. He was an amazing man who loved life and accepted everyone just where they were. The one thing that really struck me about Tony was his exceptional generosity and this permeated every aspect of his life.

I remember flying together from Melbourne to the Gold Coast to attend TRAFFIC downunder. My wife Roselyn and I were in a little Piper Archer while Tony and five other domainers were flying his larger Saratoga. He loved his plane (AQM) and it was an absolute joy for him to take people for a fly.

Tony's pride and joy

He didn't ask for anything from those that traveled to the Gold Coast and back. He happily invited them to jump onboard and have an experience of a life-time.

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Saturday Musings – Virtual Reality Consciousness

Saturday Musings – Virtual Reality Consciousness

This past weekend I’ve had a real opportunity to play around with Virtual Reality (VR) and my Oculus Rift. If you’ve never experienced VR then I would highly recommend you take the first opportunity possible…..it’s simply incredible.

Earlier in the week I downloaded the social app V-time for the Oculus. This app allows you to meet with other people and then “teleport” to a wide variety of destinations. So you could be chatting with friends in Paris (including hearing the traffic in the distance and someone playing La Vie En Rose) or look down on the Earth from the International Space station.

Rome

There are other aspects of the app that allow you to share photos in a boardroom at the top of a skyscraper. I think it’s only a matter of time before you can share a power point presentation and have a white board materialise for anyone to interact with.

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Part 7 - Portfolio Optimisation - Running a Traffic Test

Part 7 - Portfolio Optimisation - Running a Traffic Test

So you’ve just been to The Domain Conference in Fort Lauderdale and a monetisation company convinces you that you should run a test with them. Is there any real point and what is the best way to do this?

If you’ve ever moved your domains between parking companies by changing the nameservers then you will very quickly realise that there are so many variables to consider that the test becomes meaningless. For example, by routing the traffic at different periods of time, traffic volumes and domain market verticals all contribute to distorting the results.

In addition, if you move all of your domains across to the new company then from the previous article in this series we now know the best case scenario is they will win 35% of the time. Remember this number is for a properly optimised domain portfolio. If they win more than that then it’s only because your portfolio has not been looked after.

All monetisation companies know that they will perform well on some domains and not so well on others. Their goal is to hope and pray that overall the total amount they pay you will be more than your current parking solution.

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