Part 11 - Portfolio Optimisation - Revenue Leakage

Part 11 - Portfolio Optimisation - Revenue Leakage

Revenue leakage mostly occurs when you think a particular setting for your domain(s) is turned on and it’s not. From experience, we have found that it’s not untypical to find that between 10-15% of the potential revenue generated for a portfolio is actually lost due to mismanagement.

So before you go and try to squeeze another few percentage out of your parking partner or broker can I suggest that you get your own house in order first. If you do this then I guarantee that you’ll discover a significant jump in revenue.

So what sort of problems can occur? The obvious one is whether the nameservers for your domains are still set to where you think they should be. I know that they are set but are they set correctly?

If you’re juggling multiple accounts at different monetisation solutions, then it doesn’t take long for a mess to be created and you have no idea what is set and why you set them. This is particularly true if you also have multiple registrars and have no idea which domains are actually at which registrar.

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Part 10 – Portfolio Management – Direct Expenses

Part 10 – Portfolio Management – Direct Expenses

Most domain investors are very familiar with the direct cost of domain renewals but from experience, I find that many are not as aware of many of the other costs associated with running their business. It’s very easy to get so enamoured with the thought of selling one of your domains for a million dollars that you forget that time is ticking by and costs are mounting up.

There are two types of costs for any domain investment business. Direct costs are those that include, domain renewals, accountants, lawyers AND your time. I want to particular highlight your time as it’s often the forgotten or neglected cost.

Many domain investors have another job that puts food on the table for their families and they end up running their business more like a hobby. It’s fun finding domain names and making a few bucks on the side either through traffic revenue or selling domains but the question that all of us needs to answer is whether we are running a business or enjoying a hobby.

Let me be very blunt here. If you value your time at zero, then you aren’t running a proper business at all. You need to be tracking the number of hours you spend managing your domain portfolio and attributing an hourly rate for your time. As well as being prudent it will help you work out if your time would be better spent in some other activity rather than on your portfolio.

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Interview With Jackson Elsegood - Escrow.com

Interview With Jackson Elsegood - Escrow.com

I recently had the privilege of interviewing Jackson Elsegood, the general manager of Escrow.com. During the interview we discuss all the latest news from Escrow.com of what they have been doing and what they plan on doing in the future.

Escrow services are a critical part of the domain ecosystem and Jackson expresses Escrow.com's ongoing committment to the domain space. I hope that you enjoy the relaxed interview and gain some new insights for your own domain business.

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A .XYZ Disaster Story

A .XYZ Disaster Story

A client recently purchased a .XYZ domain for an application that they were developing. Everything was working fine until today when suddenly the domain stopped resolving. It just so happens that in their infinite wisdom the .XYZ registry had decided to suspend the domain. So what actually happened?

When you sign-up for a .XYZ domain name you are coming under the terms and conditions of the registry. A part of the terms is they have the right to suspend a domain if they deem the domain is being used for inappropriate reasons. The stated goal is to keep the .XYZ namespace safe…..sounds interesting.

Here’s the problem. For the domain in question SpamHaus, Google Safebrowsing, SURBL, URIBL (all recommended by the registry) flagged the domain as safe. Virus Total has 68 sub-organisations that they relate to and one of these organisations flagged the domain for possible phishing reasons.

Why was this the case? It just so happens that at some time the domain had been sent to advertising networks and I’m guessing that one of these networks may have had a problem with a “spam advertiser”. This sometimes happens and the networks immediately kick these types of advertisers out. In the case of the .XYZ domain this resulted in it being banned.

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Recent Comments
Aslan
Never did like .xyz.
17 August 2016
Michael Gilmour
Good article!
19 August 2016
Michael Gilmour
Given the uncertainty that this presents to business I would also advise that they did not try and build a brand on a .XYZ domain.... Read More
19 August 2016
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Be Careful Who You Listen To

Be Careful Who You Listen To

One of the great things about the Internet is that it allows everyone to express and opinion on whatever topic they desire. One of the bad things about the Internet is it allows anyone to express an opinion on whatever they desire, regardless of whether they have any authority to do so.

I was debating whether I would write on this topic as it can be somewhat controversial as some people may view it as a censorship on free speech. I’m actually all for people being allowed to express themselves but as readers we need to be really careful about who’s advice we listen to and adopt in our businesses.

For example, the other day I was having a really “vigorous debate” in a forum about monetising domain traffic. The person I was debating was very outspoken and to be quite honest with you at times insulting and sarcastic. In the end I found out they did about thirty cents a day in traffic revenue. If you didn’t know this then you could be mistaken into thinking they were an authority on their topic and earning millions of dollars per year.

There’s a really good saying which goes somewhat like the following, “By their fruit you shall know them.” This means that you should look at what a person does and has achieved rather than just what they say. On the Internet anyone can speak but very few people can do.

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Aslan
Opinions are like arseholes, everyone's got one, but you don't really want to hear from all of them do you.
17 August 2016
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