A .XYZ Disaster Story

A .XYZ Disaster Story

A client recently purchased a .XYZ domain for an application that they were developing. Everything was working fine until today when suddenly the domain stopped resolving. It just so happens that in their infinite wisdom the .XYZ registry had decided to suspend the domain. So what actually happened?

When you sign-up for a .XYZ domain name you are coming under the terms and conditions of the registry. A part of the terms is they have the right to suspend a domain if they deem the domain is being used for inappropriate reasons. The stated goal is to keep the .XYZ namespace safe…..sounds interesting.

Here’s the problem. For the domain in question SpamHaus, Google Safebrowsing, SURBL, URIBL (all recommended by the registry) flagged the domain as safe. Virus Total has 68 sub-organisations that they relate to and one of these organisations flagged the domain for possible phishing reasons.

Why was this the case? It just so happens that at some time the domain had been sent to advertising networks and I’m guessing that one of these networks may have had a problem with a “spam advertiser”. This sometimes happens and the networks immediately kick these types of advertisers out. In the case of the .XYZ domain this resulted in it being banned.

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Recent Comments
Aslan
Never did like .xyz.
17 August 2016
Michael Gilmour
Good article!
19 August 2016
Michael Gilmour
Given the uncertainty that this presents to business I would also advise that they did not try and build a brand on a .XYZ domain.... Read More
19 August 2016
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Be Careful Who You Listen To

Be Careful Who You Listen To

One of the great things about the Internet is that it allows everyone to express and opinion on whatever topic they desire. One of the bad things about the Internet is it allows anyone to express an opinion on whatever they desire, regardless of whether they have any authority to do so.

I was debating whether I would write on this topic as it can be somewhat controversial as some people may view it as a censorship on free speech. I’m actually all for people being allowed to express themselves but as readers we need to be really careful about who’s advice we listen to and adopt in our businesses.

For example, the other day I was having a really “vigorous debate” in a forum about monetising domain traffic. The person I was debating was very outspoken and to be quite honest with you at times insulting and sarcastic. In the end I found out they did about thirty cents a day in traffic revenue. If you didn’t know this then you could be mistaken into thinking they were an authority on their topic and earning millions of dollars per year.

There’s a really good saying which goes somewhat like the following, “By their fruit you shall know them.” This means that you should look at what a person does and has achieved rather than just what they say. On the Internet anyone can speak but very few people can do.

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Aslan
Opinions are like arseholes, everyone's got one, but you don't really want to hear from all of them do you.
17 August 2016
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Saturday Musings – How To Be Successful in Life...

Saturday Musings – How To Be Successful in Life...

I must admit that I was really nervous writing this title today because it suggests that I have the answer to the underlying question of “How can I be successful in life?”. Well, I hate to disappoint you but I don’t have all of the answers…..but I do have some.

To me, success has less to do with bank accounts and more to do with relationships. The most important relationship in my life is with my wife. Roselyn and I have been married for nearly 30 years (big anniversary next year!) and like any marriage it hasn’t always been smooth sailing.

We’ve had difficulties to overcome but over the years we’ve discovered an amazing secret. It’s really simple, “Don’t be selfish”. What we found was the more we tried to meet each other’s needs the more our own needs got met. It’s actually pretty cool.

I’ve seen a lot of marriages fall apart and normally the parties say at some point that their spouse didn’t meet their needs. My advice, stop focusing on you and focus on the other person. The risk here is what happens if they don’t meet your needs still…..trust me, they will. This isn’t a solution for all relationships but it goes a long way to helping out.

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The Percentage of Advertising Revenues Google Pays Domainers

The Percentage of Advertising Revenues Google Pays Domainers

I don’t know why it’s taken me a little while to update some of my analysis but there has been a big reporting change by Google which got me a little excited. In the past Google only reported an overall aggregate Traffic Acquisition Cost (TAC) but now this has all changed.

Since Q1 2015 Google has broken out the numbers for the network members from the distribution partners. You may ask, what is the difference and where does the domain industry sit?

Distribution partners are people like Apple, who charge Google for real-estate on iPhones etc. Google has hidden the amount that companies like Apple take by publishing the amount of revenue as a percentage of the overall Google website revenues (an odd metric actually). This means it’s impossible to reverse engineer the financial relationship…..which actually makes commercial sense.

On the other hand, for the first time ever Google has released the TAC to network members and this is the segment that the domain industry sits within. According to the reports, Google is paying out between 68-70% of the advertising revenue to this channel.

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Jonathan
... am VERY curious to hear what you can predict regarding the google share price. That could be some real fun right there... K... Read More
12 August 2016
Michael Gilmour
Yes.....it will be facinating! Wish me luck :-)
12 August 2016
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Part 9 - Portfolio Management - EPC/CTR May Not Be What You Thought

Part 9 - Portfolio Management - EPC/CTR May Not Be What You Thought

I’ve been asked a lot of questions by readers on the topic of traffic optimisation and I thought that it would be worthwhile diving a little deeper into some of the metrics that underpin all our traffic monetisation earnings.

To fully understand click through rate (CTR) we need to take a look at the formula.

CTR = (total number of clicks) / (total views) x 100%

Both of the measurements used in the CTR formula are subject to various levels of filtering. For example, is the “total number of clicks” the actual number of clicks on advertisements or the number of clicks on advertisements within a specified time frame? Or is it actually the number of clicks within a specified time frame for a particular IP address? Or is it the number of clicks within a specified time frame for an IP Address/Cookie combination?

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