Saturday Musings - Sneak Preview, Book Two of the Mindwars

Saturday Musings - Sneak Preview, Book Two of the Mindwars

I just received a great email from Jeff Sass from .CLUB. He just finished reading my first science fiction book, “Battleframe” and I thought that I’d wet everyone’s appetite with the first chapter from book two.

Just as a warning…..this may end up not being chapter one or it may not even make the cut. It’s unedited so it may be a little rough but it should provide some insight into the exciting world of Battleframe.

For those of you that were wondering, you can buy either the physical copy of book one on Amazon, either as an ebook or physical copy. Here is the link.

I hope you enjoy it!

Book Two of The Mindwars

Esther cried out in alarm as her body spun out of control through the air. The roaring wind assaulted her ears as she plummeted through the air. With a sudden snap of glowing blue wings, everything righted itself and her descent slowed. She tried to look around but it was if someone else was controlling her body. Flashes of purple hued lightning leapt with a crack of thunder and revealed a solid bank of clouds far below.

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Part 3 - Why Domain Portfolio Optimising Works - Advertisers

Part 3 - Why Domain Portfolio Optimising Works - Advertisers

Obviously there are a great multitude of business models that you can apply to your development project. Remember that we are looking at developing one of our domains into a business as part of our portfolio optimisation. The first business model that we will examine is advertising.

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In this business model you are trying to ramp your traffic so that it becomes worthwhile for advertisers to spend their money to reach your audience. A couple of things about audience, you can either provide mass numbers or the right people to advertisers. For instance, Whizzbangsblog doesn’t have millions of people visiting it every day but it does have the right people in the domain industry. This is valuable for sponsors.

With your new development you need to choose your approach and go mass volume of advertisers or a select few. If you have a mass of advertisers on your pages, then readers may revolt and advertisers won’t pay the big dollars. Less advertisers will potentially allow you to charge a higher rate and keep the readers onside. It’s a balancing act and it really depends upon your market vertical.

Remember that one person’s advertising can also be another person’s content. This is often the case in hobby publications where the advertising is just as valuable as the articles to the readers.

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Michael Gilmour
Hi Elliot, Thanks for the heads up on the links! I'm still wrestling with getting rid of the index.php......I think it's a weekend... Read More
05 July 2016
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Saturday Musings - Innovate or Die

Saturday Musings - Innovate or Die

When we reflect on the last hundred years of history innovation has been rampant as one breakthrough after another has succumbed to the creative talents of people who think differently.

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Think about it, just over a hundred years ago the Wright brothers flew for the first time at Kittyhawk and now humanity has been to the outer reaches of the solar system. The rate of change an innovation is simply staggering.

I found myself reflecting a lot about innovation this week because on Monday I took delivery of an Oculus Rift Virtual Reality head set. I’ve been waiting for over five months for the Oculus and it’s been twenty-two years since I first experienced VR at the Walt Disney Imagineering labs in Florida. You could say that my expectations were pretty high!

It only took a couple of minutes to setup and then I put on the head-mounted display unit for the first time. To say the experience was staggering is an understatement. The sense of being in a virtual world was completely engrossing, including feeling vertigo in a demonstration which involved standing on the edge of a skyscraper.

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Part 2 – Why Domain Portfolio Optimisation Works – Development

Part 2 – Why Domain Portfolio Optimisation Works – Development

In this article I will be further expanding on how to develop a domain into a business. This is the first business model that can be applied to domains, the other three are monetising traffic, treating domains as stock-items and the last selling domains at high values.

The first issue for me with any developmental project is working out how the domain is going to make money. This seems like an obvious question but many people approach developing a domain from an aesthetic perspective (ie. pretty website) rather than being focused on the business outcomes.

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Generally speaking, all business models hinge on getting not just new traffic to your website but repeat visitors. A repeat visitor is gold as they perceived a value in your site enough that they returned for a second look. It shows that there is something about your business offering that they want.

So here are some reasons why people will return to your website.

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Richard St Cyr
Hi Michael, You may not remember, but I have met you several times in Vegas and I would like to do business with you regarding my... Read More
29 June 2016
Michael Gilmour
Hi Richard, I sent you an email.
30 June 2016
Michael Gilmour
Hi Jeff, The .com domain is more natural for people to type-in BUT it is not the REASON why people will return to a website. It ju... Read More
30 June 2016
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Part 1 – Why Domain Portfolio Optimisation Works

Part 1 – Why Domain Portfolio Optimisation Works

I recently had the privilege of conducting a session at Domaining Europe on the topic of monetisation. Many domain investors have fallen into the trap that monetisation is dead and let me share with you that nothing is further from the truth. Domain monetisation is alive, well and thriving.

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What has happened, is like any industry there has been an evolution in technology. Those that have kept up with the technological curve remain successful while those that don’t struggle to remain in business.

This is not dissimilar to the days of the buggy whip manufacturer. During the days of horse drawn carts they made an absolute killing. Then a strange contraption initially known as a mechanical horse came onto the market. This technological innovation was really expensive so the buggy whip makers all laughed at the early version of the motor car and continued to make their whips. The rest is history and other than the handful of craftsman buggy whip makers are no more.

It’s the same thing in the domain industry. On one of my recent trips around the world I was talking to a domain owner that had been in the industry for years and he was decrying that monetisation was dead. I asked him one question, “What are you doing now that you weren’t doing five years ago?”

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John
Hi Michael-great post so thank you. We own the name eEconomist.com and have thought it would be a great name for a worldclass econ... Read More
27 June 2016
Michael Gilmour
John, I'm glad I could be of assistance. Feel free to reach out to me if you want to chat about your domain.
28 June 2016
Michael Gilmour
It's easy to say yes to money and then realise that you've made a BIG mistake.
28 June 2016
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