Saturday Musings - Part 2 - Dealing With Stress

Being deliberate to overcome stress.

This is the second part of the series on "Dealing With Stress". The first can be view by clicking here.

I woke up on day two feeling much better and like a load was off my shoulders. My mind was in a position where I could begin thinking about how to better manage circumstances moving forward.
In all my pondering I had two words resonating in my head, “Be Deliberate.”

What do I mean by this? Be deliberate where I put my time, be deliberate which relationships to invest in, be deliberate about what opportunities to pursue, be deliberate about what tasks I pick up, be deliberate about everything in life.

It was like a lightbulb going off inside my head. If I could just be deliberate, then many of the issues that I was wrestling with would come into line.

Upon reflection, the vast majority of my stress was because I let other people push me into the passenger seat of my life’s car. I was jumping from one issue to another because someone demanded that I respond immediately…..in computer terminology this is called thrashing. Nothing is finished and everything half completed.

By being deliberate I had settled once again into the driver’s seat and it felt good. After another day’s contemplation I put some things into place that have transformed who I am and made my life so much better.

What I’m going to suggest may be obvious for some readers but for me it was revolutionary. The first thing I did when I returned home was apologise to the family for my “silent treatment”. Nothing like a good serving of humble pie to start you off in the right direction.

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Part 1 - A History of RPM

Getting a fuller understanding of RPM

In this series of articles, I plan on sharing my insights into RPM and how this metric has impacted all our lives in the domain industry over the last decade. I hope you enjoy the articles as much as I have writing them.

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For those of you that are unaware, RPM means Revenue Per Thousand Visitors. I find that very few people understand how this universally accepted measurement term is calculated and how it can vary from one provider to another. During the following articles I will be referring to how RPM has shaped the history of the domain industry….

Most people would be aware of the formula for a domain’s RPM looks like the one below:

Simplistic RPM formula

This looks simple enough until you begin to dig into it. The reality is that a sustainable market RPM formula it looks something more akin to the following:

Extended RPM Formula

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joezeppy
Hi Mike, You're a show off but I mean this in the most positive way. I love this stuff. LOL
24 September 2019
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Saturday Musings - Part 1 - Dealing With Stress

Dealing with stress....

People often describe their hectic lives of racing around for other people, having too much to do in too short a time or dealing with difficult relationships as stressful. They would be exactly right. Earlier this year I found myself maxed out by stress and it wasn’t a good place to be.

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I’ve experienced quite a number of stressful times in my life with varying levels of intensity. For example, many years ago, when I was told that a $1.5 million payment was not coming, I found myself under a lot of stress. What was really strange was the stress I recently experienced far exceeded that event and yet, it didn’t involve any money at all.

The crazy thing is that when you’re going through a lot of stress, you’ll convince yourself that your decision making is spot on and your behaviour towards others is perfect. Nothings changed right? Wrong!

What was I doing? I hadn’t been walking around the house in a rage, or yelling at the kids….I’d done something almost worse than that, I’d retreated into silence. I may as well not have been at the meal table each night as I silently ate dinner while my mind raced through all the myriad of things I was juggling. What I realise now is that it was terrible for the rest of the family to watch me as I closed off towards them.

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The Future of Domain Monetisation

The future is very, very close....

About 8 years ago I wrote an article outlining many of the aspects of domain traffic monetisation that really frustrated me and what needed to be done to overcome them. Don’t get me wrong, I love monetising domain traffic but in its current form it’s both a blessing and a curse.

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One of the really nice things about traditional parking is that it’s easy to implement. You set your nameservers, pray for a click and watch the money roll on it. This also makes domain parking incredibly scalable. You don’t have to worry about anything other than getting more domains and hoping Google doesn’t decide to exit the business.

As one of the founders of ParkLogic, we took this to the next level by putting a real-time auction system for each piece of traffic reaching a domain. The goal of this approach was to extract the maximum amount of value from the domain traffic and then compensate the domain owners accordingly. This worked and revenue increases of 80% not out of the realm of possibility.

Despite a great result I was still annoyed about the fact that traffic monetisation involved everyone hoping for clicks to generate revenue and then throwing the users away. It just seemed a silly business model that was leaving a lot of money on the table.

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Wolftalker
Sounds like a leap forward. Sign me up
13 September 2019
mgilmour
We have released ParkLogic Sites with some traffic from non-domainer sources and it's looking really good. I'll keep everyone post... Read More
15 September 2019
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apTLD Here I Come!

Leaving on a jet plane...

Once again, I find myself sitting in the Qantas Club waiting for my international flight connection to head to Singapore and apTLD. The first thing that many of you will be asking is what the heck is apTLD? apTLD stands for Asia Pacific Top Level Domains.

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I’ve been asked to speak at apTLD and to fly the domain investor flag to the ccTLD registries that will be present. Many of these registries don’t even know that domain investing exists so it should be an interesting education for both them and me.

I must admit that since it’s a short, day flight (only 8 hours), I’m looking forward to getting some work done, have a rest and generally let the world go by. The magic of noise cancelling headphones will block out the planes engines as well as the tap, tap, tap of my fingers on the keyboard.

This is the first trip for me after the northern hemisphere hiatus and I’m really looking forward to catching up with old friends and having a chat about business. I’ve always found that during July and August it’s a great time to do some development work rather than chase people who would much rather being enjoying the sunshine.

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