What I'm pondering or thinking about at this time....

Climbing the Ladder

Over the years (gee I’m sounding old!) I’ve spoken to many business people that have climbed to the top of the ladder of success. Not surprisingly, when you talk to them they generally fall into two groups, those that are happy and those that aren’t.

The ones that are happy seemed to have attained a balance in their lives of having time for work and time for family and friends. They still have a spring in their step and a twinkle in their eye, they’re fulfilled in their lives.

The unhappy ones may have lots of money in the bank and worldly possessions but when they look around they no longer have a great relationship with their children and true friends are not to be found. Many of them try to buy a relationship with their kids by giving them incredible gifts when all their children want is some of their time and love. When these people finally reached the top of their ladder they found that it’s leaning against the wrong wall.

Getting a life balance is so important if you actually want to be happy and fulfilled in your own life. I’ve been married for nearly 27 years and have been incredibly blessed to have an amazing wife and three wonderful children that can put up with me. I have definitely not been perfect but I’ve continually tried to make decisions that are positive for my family in everything that I do.

Some of the things that I’ve found have been useful for me is that I work really hard during the week and on the weekend it’s rare that I do anything. I have a complete break. Your body and mind need a rest, they need to recuperate and recharge but more than that your family needs you.

I try and pay attention to the little things. Who likes what special treat? We create family times with everyone…..no one is allowed to not attend. Dad has a special meal that he makes that’s fun! Even though they are in their later teens and early twenties both Roselyn and I insist on getting a kiss or a hug good night each and every night. It’s a ritual, but it cements the relationship with our kids every day and reminds them that we love them.

I love the ladder of success but more than that I love being on the right ladder. Think about what you can do for a loved one today……and then…….just do it!

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Stop Crying and Make Money

Sorry if this is a little bit of tough love but seriously…..it’s probably the best advice some of you could ever get.

I’m always amazed at the number of domain owners that get incredibly emotional about their domains and make economically irrational decisions. I hate to say this but domains are not your children, they don’t care if you sell them, you can monetise them anywhere and more than that they don’t care what price you sell them for.

Let’s unpack one level of thinking that is surprising……“I’m going to place all my domains with parking company X because the salesperson is my friend.”

For a start, my experience at ParkLogic has shown that no parking company wins more than 25% of the traffic at any point in time. This means that if you place ALL of your domains with a single company you are losing AT LEAST 75% of the time! This is a fact and one that has years and years of data behind it.

It’s great making friends with your account manager but I hate to burst the bubble, that person gets paid for the traffic that you bring them. The question you have to ask yourself is, “If I moved all my traffic away from them would they still want to hang out?” The last time I checked, I didn’t have to pay to have a friend so the answer should be yes.

Remember that business is business and you owe it to yourself and your family to do whatever you can to maximise your revenue.

I’m getting really tired of going into the various forums and seeing the complaints about PPC revenues declining. Many of the same people that complain keep on doing the same thing year after year with their domains and yet expect a different result. Einstein said that this was the definition of insanity.

My daughter just passed her driving license test the other day and is looking to buy a car. She found a great car but it was a little out of her price range so she came to Dad for help. I looked her in the eye and said, “Honey, you have six weeks to earn an extra $1,000 for your car. Put your creative thinking into action and stop coming to me for the money and start earning it yourself.” Literally within a few hours she’d solved the problem.

If you’re one of the complainers then get off your backside and make some creative sensible decisions about your domains. Don’t do the same thing as you’ve always done and the spend half your life on the forums whining about how the industry is going down…..it’s not going down but with an attitude like that it is for you.

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Saturday Musings - What's your passion?

It’s an interesting question but it’s one that I ask my kids all of the time. My daughter recently graduated from high school and has now enrolled in university….yes, I’m a VERY proud father. In discussions with her she kept on talking about what job would pay the most so that at the end of uni she would earn a packet! I kept on saying, “Sarah, do what you enjoy and the money will come.”

So the question I ask you is, “What’s your passion?”

One of the biggest challenges that I find that I face in the domain industry is that there are so many opportunities and great ideas that it’s easy to forget what you actually really like doing. Although earning money is an important part of life it’s only just a part not the whole.

I love the domain industry and domains but I don’t try and do everything with every one of the domains in my own portfolio. To be quite honest with you there are only a few of them that I actually get excited about…..and they are the once that I slowly develop. The rest of them I let ParkLogic take care of and I rarely spend any time worrying about them.

I had a conversation with a domain investor the other day who was really good at finding great traffic domains but really bad at managing them. He loved the sleuthing around and building systems for finding the gold in all of the dirt but hated actually managing them afterwards. To cut a long conversation short…..we now manage his portfolio and he goes and finds the domains. He loves it and his life has improved dramatically!

So across this weekend I encourage you to ask the question, “What’s your passion?” Once you have the answer, make decisions to follow it.

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Polar Plunge for Special Olympics

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Saturday Musings - Timing is Everything

For the past week Melbourne has been it the grip of a heatwave that has been the biggest and most intense in about 100 years. The tennis players at the Australian Open have been collapsing and for the rest of us we really haven't had a good night sleep.....which tends to make us all a little grumpy. So when the cool change came and the temperature dropped by 20 degrees Celsius it was with a great relief that my head hit the pillow on Friday night.

The next morning was another matter altogether! I had one of those moments of panic that could only be fixed by me unobtrusively waking Roselyn. For all those husbands out there, unobtrusive and waking do not belong in the same sentence when it comes to wives. Lucky for me also had a good nice sleep, although cut a little short, so I began our conversation.

"Honey, when are we going to see Celtic women?"

For those of you who have been living under a bridge with a troll or have been trekking across Antarctica with a dog sled team, Celtic women is a group of Irish singers that have taken the world by storm for the past half decade. We'd booked tickets for the concert back in September but the tour was delayed to some later date, hence my question.

"I'm not really sure, sometime in Feb I think," my wonderfully coherent wife replied.

"Are you sure?"

"Not really but it's something like that."

If you've ever had a conversation in the morning with your partner that is something like the one I experienced then whatever you do nail down the facts because if you don't you'll regret it. Reaching across to the phone I dialed up the concert hall (yes it was late in the morning, nothing like a sleep in) and was told, "Lucky you called, it's tomorrow night."

More likely it was, lucky we had nothing else on tomorrow night, lucky the world hadn't ended and lucky we didn't stay home watching TV when we could've taken advantage of our hard earned money for tickets that we'd already purchased.

So what is the moral of this story. When you're gut tells you something then whatever you do listen to it or you may miss out! It's the same in domaining, if you don't keep tabs on all of those renewal dates, auction times, are my domains being monetised, are nameservers set correctly etc. then you're likely to lose assets, not earn revenue and miss great opportunities. If you're managing your domains by a spreadsheet I can almost guarantee that you're messing things up some how.....so whatever you do get someone to help you out so that they remind you that you're about to miss on a great concert if you don't make that phone call.

Have a great weekend!

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