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Industry Update - 4th Dec 2020

Massive upturn from Cyber Monday and Black Friday

As well as releasing the regular charts, this week I decided to mix things up a little by introducing a new slide that outlines the correlations between different metrics for three different monetization companies. This single slide explains so much about why each company performs completely different…..I’m sure you’ll find it intriguing to say the least.

A couple of highlights would have to be the rapid rise of the global advertising networks as they begin to once again compete with Google for domain traffic. If your domain traffic is not exposed to direct advertising networks, then you’re missing out on a chunk of revenue. The other “blip” would have to be the impact of both Black Friday and Cyber Monday….all good outcomes for domain investors.

Please feel free to leave comments, questions and likes either here on my blog or on my Youtube channel . You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.

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Industry Update - 27th Nov 2020

Direct advertisers are surging back!

This week’s domain monetization industry is full of incredible stats that allude to the resilience of the direct advertising industry. Yes, they’re back and continuing to pay more for domain traffic while Google is paying less….even while Black Friday is upon us.

Amongst all the data, slides and commentary we mustn’t forget all those people that are suffering due to COVID. It’s a terrible virus that is taking a severe toll on families the world over. I would encourage you to take a few minutes out of your busy day and say a prayer for those that are doing it tough and then say another prayer of thanks if you are doing it well.

Please feel free to leave comments, questions and likes either here on my blog or on my Youtube channel. You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.

For free online lessons in domain monetization go to https://mcl.club

 

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Industry Update - 19th Nov 2020

The stats are looking good!

There was a great discussion in one of the threads on NamePros that I felt almost compelled to join in. It was whether domain monetization is dead or not. My reply was essentially, no it’s not; it’s just changed.

What I find surprising is the number of domain investors that expect a different outcome by doing exactly the same thing. I hate to rain on your parade, but domain parking has moved on and become domain monetization. What’s the difference you may ask?

Domain monetization is ensuring that your valuable domain traffic is being competitively bid upon by the many, many global advertising networks…..not just one. Improvements in technology to access a multiplicity of advertising networks is a natural progression of a great industry.

The stats that I produce and comment upon each week are an indication of just how healthy and vibrant domain monetization is. No it’s not dead and as today’s stats testify, it’s alive and well.

Please feel free to leave comments, questions and likes either here on my blog or on my Youtube channel . You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.
For free online lessons in domain monetization go to https://mcl.club

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Industry Update – 11th Nov 2020

The industry continues to roar through 2020

It’s been a few weeks since my last update and I must admit, it’s good to be back! So where was I you may ask? It just so happens that I had a long overdue minor operation that I ended up having done and spent some time recuperating. Nothing serious and I’m overjoyed at being back.

This week’s video contains all the invaluable data that I love sharing about….as well as a few surprises. It includes trend analysis from the beginning of the year for Google and Direct advertising networks as well as volatility charts. Yep, all good stuff that has the potential to transform your domain investment portfolio.

As always, feel free to leave comments, questions and likes either on my blog or on my Youtube channel. You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.

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Industry Update - 12th Oct 2020

The Google upward trend is over...

A change has taken place with the Google increasing pay-out trend coming to an abrupt halt and they are now reducing what they are paying for domain traffic. That being said, the good news is the direct advertising networks are coming back alive to fill the gap.

The key charts in this video are what is happening with the earnings per click and click through rates and how they are both beginning to experience a step downwards. Naturally, this combined trend is impacting the normalized RPM and RPM as these key metrics take a hit for the worse. It will be interesting to see if this continues into the coming weeks.

Please feel free to leave comments, questions and likes either here on my blog or on my Youtube channel . You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.

For FREE online lessons in domain monetization go to https://mcl.club

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James David
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28 October 2020
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