Running a Proper Domain Test

Are you getting the most from your traffic?

I’ve been in the business of managing domain traffic for nearly two decades, the last of which has been as one of the co-founders of ParkLogic. In this article I will share with you how a proper analytic traffic test should be constructed and the pitfalls that so many people fall into….which ultimately robs them of increased revenues.

Escrow.com

Let’s imagine you have a reasonable amount of traffic revenue at your current monetisation partner. By reasonable I mean at least $250 per day. For those of you that think this is impossibly high then you can stop reading hear and continue to believe that domain traffic monetisation is dead. Everyone else can keep on reading.

Let me say from the outset that if you have left your domains with the same parking company for more than a few months then I can almost guarantee that you’re leaving money on the table. For a start, we see that around 60% of all domains achieve greater results from non-Google sources.

In constructing a test, you need to have around $100/day of revenue (based on the previous month’s stats) from a couple hundred domains. Some domains should be doing a few dollars per day, while others should still have traffic but do no revenue. This will provide a good statistical sample that will help verify whether the new monetisation partner is actually performing or not.

Any new partner worth working with should then ask for these numbers. If you think you’re being clever and not providing them by asking them to perform their “best” then all you’re actually doing is delaying the optimisation cycle. The new company will have no idea where to concentrate their resources unless they have the numbers.

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