I made the big decision this week to purchase a rowing machine. After using it I’m sure that it’s one of those devices of torture that was first inspired by the Roman galleys that used to ply the Mediterranean Sea. I could have sworn that I heard the beating of the slave master’s drum as I pulled back on each stroke.
So why did I part with some of my hard cold cash for such a device? It’s really simple. Like many domainers I end up sitting in front of my PC for endless hours each day. It’s a sure fire way to increase weight, reduce health and lower my overall enjoyment of life. According to the salesman that sold me my rowing machine he said that I will feel so much better for having it…..but there is just one problem, I have to use it.
If I’d purchased the machine and gazed lovingly at it for hour after hour then it wouldn’t do me any good at all. I could tell all my friends about my new gym equipment and wax lyrical about how I’m on my way to becoming an Adonis (I wish!) but nothing would happen until I actually used it. This is really similar to business.
I’ve heard lots of great plans by people explaining in detail how they are going to make a fortune doing this and that. Some of them even had a deck of powerpoint slides and a cashflow (only some of them) that proved they were going make a lot of cash. The one thing that they forgot was that they actually had to execute on the plan. Talk is cheap, results speak volumes.
In a similar manner, I’ve had a lot of different companies want ParkLogic to integrate them into our platform so that they can get access to our large volumes of traffic. What they are really telling me is that they want me to spend a whole lot of money to help them earn advertising dollars.
I’m polite but I would much rather talk to them in 12 months’ time and see if they are still in business. Why should I spend money trying to help them and only to discover that they aren’t in business a few months later? If they were smart they would put $10K+ down on the table and say, “Here’s the money for the integration.” The chance of me diverting the team to do what they asked has now increased dramatically.
Starting any business is hard, hard work. I’ve founded a heap of them and not once have I thought, “That was just so easy!” Like my rowing machine, I can talk about a new venture until the cows come home but nothing will happen until I actually do something.
So many domainers talk about developing domains out. My advice is to stop talking and start doing. The first site will likely be a mess but you will have learned heaps!
Anyway, I think that I hear the drums beating and my task master calling….cheers!
Michael Gilmour has been in business for over 32 years and has both a BSC in Electronics and Computer Science and an MBA. He was the former vice-chairman of the Internet Industry Association in Australia and is in demand as a speaker at Internet conferences the world over. He has also recently published his first science fiction book, Battleframe.
Michael is passionate about working with online entrepreneurs to help them navigate their new ventures around the many pitfalls that all businesses face. Due to demands on his time, Michael may be contacted by clicking here for limited consulting assignments.