This week we saw a continuing of the trend that was established in the previous week’s data. Both Google and direct advertisers are beginning to stabilize their payouts with a slight growth in the overall monetization industry compared to the previous week.
Earnings per Click and Click Through Rate are doing their regular counter-cyclical dance as once goes up the other goes down. This is more of an artifact of smart pricing algorithms rather than actual user or advertiser behaviour.
What’s going to be interesting in the coming weeks is to see what happens to the normalized RPM as the big corporate advertisers come back online. Over the last 10 weeks the small to medium sized businesses have flocked online to try to sell….well….anything. This has kept the payout rates up but with the corporates coming out of hibernation anything is possible.
I spend some time in the last part of the video taking another look at a real, live case that is being optimized by ParkLogic. It’s real data, for a real client and I think you’re going to love it as I unpack what is going on at various traffic levels.
Don’t forget to like the video, leave comments and pass it onto other investors. Keep safe.