Data, data everywhere! I can’t believe that the year is nearly over and yet there are still incredible gems revealing themselves in the data. This time I dive into correlations that are completely contradictory compared to what the industry would expect.
For instance, there is absolutely no correlation between the click through rate and revenue for some monetization providers. This was a big surprise as isn’t the industry based upon pay-per-click? What the data ends up revealing is that as the click through rate changes there is NO change to the revenue….doh!
Fossicking around the data reveals many more of these unusual facts so don’t forget to click on the video and spend a few minutes getting your brain turned inside out. Data, data everywhere….
Before I forget, this will be my last post before Christmas so Merry Christmas to everyone and may 2021 be a heck of lot better than 2020. Keep safe and go and hug a loved one.