As promised, please find links below to the presentations that I lead attendees at DomainFest Hong Kong through. I hope that you find them valuable and please feel free to ask any questions.

Domain Monetisation 101
This is an introduction to monetising your domains and then focuses on the various metrics used in generating revenue from domain traffic. This also includes what we can influence on a parked page and setting keywords.

Domain Monetisation MasterClass
This dives into the data and first of all defines the benefits of a normalised RPM. From there the presentation takes through the difference between intelligently switching versus rotating traffic. How to run a traffic test is briefly covered and followed up by managing a portfolio for profit.

Domain Monetisation for Registrars and Registries
The first part of the presentation covers the opportunities that registrars have to monetise their traffic with ParkLogic. This is followed by a registry perspective and the unique symbiotic relationship between registries and registrars.

The above title is reflective of my past week and also first written by Bilbo Baggins, a character in from the “Lord of the Rings”. During this past week I’ve been away on vacation and now I’m back again.....so it seems quite appropriate.

There’s nothing quite like a vacation to get the creative juices flowing. While having a really interesting conversation with my wife, Roselyn, I suddenly had an epiphany about the domain industry. It was like a light-bulb was switched on and so I quickly wrote it down so I could dig into it when I returned.

The next day I was playing a mindless game on my Windows Surface and again a great idea sprung to mind about how to extract additional value from domains. I went away and wrote it down next to the first idea so I wouldn’t forget about it. This continued to happen while I was away.

Vacations are more than just having a great time (which we had). They are all about refreshing yourself so that your mind is able to come up with new ideas, solve intractable problems and to really think without the clutter of the day-to-day activities. Even after only one week away I’m feeling refreshed and reinvigorated about the upcoming month.

So what’s happening? First of all, I’m heading to “The Domain Conference” in Fort Lauderdale this Friday. So if anyone is going to be there on the 9^th then I’d love to catch-up with you.

Once again, I have the privilege of sharing on domain monetisation. Trust me when I say that 99% of the material I’ll be sharing will be completely new. If the conference is anything like the last one, then it’s going to be outstanding for doing a lot of business.

Thirty-six hours after returning home from Florida I’m heading to Hong Kong for DomainFest Asia. Last year was a complete eye-opener to the Chinese domain community mindset and I’m looking forward to this one more than ever.

I’ve been invited to share a number of times and I wouldn’t be surprised if the conference ends up being one of those special events that will be looked back on as a bit of a bell weather for the domain industry.

So now you can see why “There and Back Again” is relevant for me this month. I’ll be heading out and returning and doing it all again. Although I’m sure the conferences will each be amazing what I’m really wanting to do is get stuck into some of the concepts from my vacation…..

So do yourself a favour, take a break. You may be surprised how you end up transforming your business.