What's Your Business Model?

What's Your Business Model?

It’s critical that every one of your domains has a business model associated with it so that you can make appropriate decisions about how to best increase their value or realise there value.

So what are the business models that I use?

Traffic domains – these domains are those that receive traffic and are monetised. The key is to extract the maximum value out of the traffic each and every day.

High Value domains – These are more often than not two letter or single word domains – for example, ab.com or vodka.com. These are the “rainbow” domains….in other words, if a large corporate decides to buy one then you’ll get the pot of gold at the end of the rainbow. I would highly recommend that you outsource these domains to a qualified good broker who knows how to create a market.

Stock Items – These domains are often multi-word domains and should all be priced and ready to sell at sub $1,500. You may get more…..which is great but it’s all about moving the stock. The ultimate goal here is to sell around 3% of your domains per year.

...
Continue reading
1971 Hits

Donna Takes the Plunge!

Donna Takes the Plunge!

Donna Mahony has made the big decision to leap into the world of blogging. For those of you that don’t know, Donna is the queen of the domain forums and has run domainboardroom.com for many, many years.

DomainBoardroom.com is a closed forum that is only accessible by applicants being approved by the entire community. It’s amazing to see competitors, domain owners and other industry professionals discussing domain topics and working together for the betterment of the industry.

I know that Donna has a huge amount of expertise in the domain industry and as she says on her very first blog…..she’s going to bring her own point of view to the articles that she writes. So get ready for some great reading!

I would like to wish Donna good luck and every success and would highly recommend that you place her blog on your watch list!

You can visit Donna’s Blog at not surprisingly donnasblog.com

1675 Hits

Climbing the Ladder

Climbing the Ladder

Over the years (gee I’m sounding old!) I’ve spoken to many business people that have climbed to the top of the ladder of success. Not surprisingly, when you talk to them they generally fall into two groups, those that are happy and those that aren’t.

The ones that are happy seemed to have attained a balance in their lives of having time for work and time for family and friends. They still have a spring in their step and a twinkle in their eye, they’re fulfilled in their lives.

The unhappy ones may have lots of money in the bank and worldly possessions but when they look around they no longer have a great relationship with their children and true friends are not to be found. Many of them try to buy a relationship with their kids by giving them incredible gifts when all their children want is some of their time and love. When these people finally reached the top of their ladder they found that it’s leaning against the wrong wall.

Getting a life balance is so important if you actually want to be happy and fulfilled in your own life. I’ve been married for nearly 27 years and have been incredibly blessed to have an amazing wife and three wonderful children that can put up with me. I have definitely not been perfect but I’ve continually tried to make decisions that are positive for my family in everything that I do.

Some of the things that I’ve found have been useful for me is that I work really hard during the week and on the weekend it’s rare that I do anything. I have a complete break. Your body and mind need a rest, they need to recuperate and recharge but more than that your family needs you.

...
Continue reading
1547 Hits

The LinkedIn of the Domain Industry

The LinkedIn of the Domain Industry

This weeks video discusses what's been happening on Whizzbangsblog and the explosive growth that it's received!

1810 Hits

My 10 Rules For Doing Deals

My 10 Rules For Doing Deals

My daughter is in the process of trying to find her first car…always a great experience! She went and looked at one with a friend and instantly fell in love with it. “Dad, this is the best car in the world! I have to have it!”

I openly admit that I know nothing about cars….computers….we’ll that’s another thing. So Sarah returned to the seller’s house to place a deposit on the vehicle but this time she took a friend’s father who happens to be from the automotive industry. It took him ten seconds to glance at the car and say, “No.”

This raises the point, if you want to invest in diamonds don’t ask the butcher for advice, ask the jeweler – it’ll save you a packet! I have domain investors coming to me all the time with a wide variety of deals that they’ve been offered to ask my advice on whether it’s a good deal or not. If you’ve been in the industry as long as I have then you never get surprised by the garbage that some people try to sell at incredible prices.

My 10 rules of buying:

  1. Never buy when I feel pressured and take your time to think it over.
  2. Good assets are worth the price, you just need to find the good assets.
  3. You can ask whatever you want but I’ll pay the price that I’m offering.
  4. Telling me over and over again how good something is will not change my mind. If it’s a dog it’s a dog, if it’s not then it’s not.
  5. Fancy deals normally end in tears….keep it simple.
  6. If it looks too good then it probably is.
  7. Go for repeatable income not just look out for the big one offs.
  8. Investigate the person selling the asset as much as the deal itself. If they’re right then the majority of the time the deal will be fair.
  9. Never do transactions, do deals where everyone wins and both parties will want to do business together into the future.
  10. Get good advice and then make up your own mind.

Do you have any rules that you use in your own deals? Please add them in the comments below.

Tags:
2968 Hits