Namescon - here I come!

Namescon - here I come!

This morning started like any other morning other than the fact that I was about to head out to the airport and Namescon. I must admit that I really can't wait to get to see all my friends and meet a whole lot of new should be a breat time!

So what's happened today so far? There was a crash on the freeway so we had a little bit of a delay, I could cope with that. The queue at the check-in was a mile long.....I can manage that. I was directed through to the "hi-speed" line for security....always good but soon discovered that my little blue tray was stolen three times before I could sit my laptop in it.

Immigration can I say......immigration and now I find myself in my all too familiar seat at the Qantas club in Melbourne. For those of you who have been reading my recent posts....yes, I was at the airport yesterday as well after returning from New've just got to love flying to live in Australia.

So all I have to do now is assume the foetal position, put on my noise cancelling headphones and pray that the nineteen hours to Vegas somehow mystically ends faster than the clock says it will. I must admit that the best movie on the plane is the picture of the little aircraft traveling to my next destination. If it was through will power alone I think that the A380 would get spurred on by my efforts.

One of the great things about Namescon is that I have the privilege of speaking twice! On Sunday I will be completely unpacking what it means to monetise your domain traffic effectively and the best processes for managing a domain portfolio. There's going to be a HEAP of information and dare I say it but I think that it's going to be pretty rivitting stuff. At the end I plan on having a Q&A so come armed with all of your questions.

On Monday I'll be selecting someone from the audience and building a cashflow for their online business in about 30 minutes and then using the remaining time to actually build the site. It's a tall order but I hope that it will be one of the sessions where the attendees will go away with a lot of great information.

Make sure you sign-up for both my it would be really lonely for me otherwise. :-)

Anyway, my flight has just been called so I have to go...see you all there!

Recent Comments
I'll make sure that I do a post-conference article. Cheers!
11 January 2015
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Namescon - The Place To Be!

Namescon - The Place To Be!

It takes me a lot to journey across the Pacific Ocean and even more when it’s in the middle of my summer in Australia. It just so happens that Namescon ticks both of those boxes but I’m still making the journey….so why would I do that?

The first Namescon really took advantage of a gap between TRAFFIC in October and an overly delayed DomainFest. This opportunity, combined with a fantastic team of industry luminaries has powered Namescon from strength to strength.

To date there are over 800 registrants from all over the world attending this year’s conference. The sessions topics look incredible with speakers who are real experts in their fields sharing their incite and knowledge.

I was kindly invited to speak on a session which will involve building an online business from concept through to a 12 month cashflow and final implementation within 60 minutes! I’ll be inviting a person from the audience to share their business idea and then we’ll build the domain out in front of everyone. It’s going to be fast, furious and a LOT of fun!

What I’m really looking forward at Namescon is the fact that the who’s who of the industry will be in attendance. I’ve already found my diary filling up with appointments with people from all over the world. I’ve found that there’s just nothing like sitting across the table from someone to get business really happening.

So despite the beautiful Australian summer I couldn’t resist jumping on another 24 hour plane journey to attend Namescon. Feel free to reach out to me if you want to catch up for a few drinks :-)

Recent Comments
Looking forward to attending your presentation Michael.
31 December 2014
It's going to be great to catch up with you again Matt!
31 December 2014
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Developing a Domain into a Business – The Financial Plan - Part 3

Developing a Domain into a Business – The Financial Plan - Part 3

Most people know that the finances of a business are a critical in understanding the performance and sustainability of the enterprise. The problem with reports like the profit and loss and balance sheet is that they are all historical. In order to really understand how a business will perform you need to be able to develop a future projecting cashflow.

A number of years ago I was approached to invest in an online business. I was interested enough to show up to the meeting and hear the founders talk about what the business had been doing. I then asked to view the financial projections moving forward….they looked back at me blankly and asked, “What’s that?”

Developing a cashflows in Excel is a great way to help you really come to grips with what is really driving your business forward. Surprisingly, I’ve found that many business owners don’t actually appreciate the underlying metrics which underpin their businesses performance.

For example, I was looking into a business that after doing some quick analysis I concluded that the more it sold the greater the losses! This was obviously not a good situation! The margins were all wrong, the costs out of control and the business was being funded by client prepayments with no thought of delivery. This business was doomed unless drastic action was taken…..sadly, like 80% of start-ups it eventually failed.

So you have your domain name and you’re wanting to develop it into a business. After pondering about the concept for a while I typically send a “flag up the pole” with a few people. In other words, I share the idea of the service and gauge the reaction.

I’m not just interested in what the response is, I’m also interested in the emotional reaction. Is it, “I’ve seen this idea before” or “That is brilliant!”

I then test out a number of different pricing strategies. Should I have a joining fee, cost plus, subscription, advertising etc. Everyone will want something for free but is that sustainable? In some cases it is, because the revenue comes from other sources but most of the time a business has real costs that it needs revenue to offset.

In these discussions I’m constantly gathering information and trying to ascertain whether the business will be sustainable or not. I’m also trying to work out whether the venture is worth my time….more on this in another article.

At some point in the process I begin to develop the first cut at the cashflow. So what does this look like? Seeing that a cashflow is typically forward looking, each column represents a month and the far left column are the items. This then allows me to add a revenue number for each month plus the associated costs.

I personally build a spreadsheet with four different areas:

These are all of the numbers that you are typically making a good educated guess. There will always be assumptions but a good entrepreneur will recognise what the assumptions are and then assess the risk to the business if they are wrong.

For instance, one assumption that I find myself quite often making is the exchange rate. The last time I checked the relationship between the US and Australian dollar was quite dynamic but in my financial model I need to pick a number. In my sensitivity analysis I can then alter the exchange rate to view the impact on the bottom line. In my experience, it’s very easy to think that you are in one type of business only to discover that you’re actually a sophisticated foreign exchange dealer!

Drivers are things such as how many subscriptions you are going to sell each month, the total number of subscribers, drop-off rates, marketing channels for new business etc. All of these are non-dollar values and directly impact the monthly revenue and expense lines

There can be multiple revenue sources for a business.  For example, you could have multiple types of subscriptions, advertising and content licensing for a quality content based website. All of these figures directly influenced by the drivers.

There are two main categories of expenses, those that are directly related to selling (commonly called cost of goods sold) and fixed overheads (offices, hosting etc.). I like to separate these two types of expenses out in my cashflow so that I can then quickly calculate my gross and net margins.

As a general rule, be really careful of fixed overheads. These are often business killing and need to be eliminated everywhere possible. For instance, prior to signing a lease ask yourself the question, “Do I need that office?” You’ll be surprised at how often the answer is actually “no”.

In the next article I will build a cashflow for the sale of my book, “Battleframe”.


Michael Gilmour has been in business for over 32 years and has both a BSC in Electronics and Computer Science and an MBA. He was the former vice-chairman of the Internet Industry Association in Australia and is in demand as a speaker at Internet conferences the world over. Michael is passionate about working with online entrepreneurs to help them navigate their new ventures around the many pitfalls that all businesses face.

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Personal Musings - What's Special About Christmas to You?

Personal Musings - What's Special About Christmas to You?

Christmas means many things to different people. For some it's a time of presents, family and holidays while for many others it a time of really feeling the loss of a loved one.

For me, Christmas means many things but tradition would have to be right up there. My family begins the festive season with the getting of the Christmas tree which is celebrated with an American BBQ ribs reminds us all of the great times that our family has spent in the USA.

We attend our churches Carols by Candlelight and normally have an after-party with a lot of our friends. The kids also invite their friends around so the house is normally filled with people.

We typically build a ginger bread house on the 23rd. When the kids were younger, more candy went in their mouths than on the house but not that our eldest is 21 things aren't really that different.

For the last 30 years we've attended the practice of the Carols by Candlelight at the Myer Music Bowl in Melbourne. About 10,000 people attend the practice and it's a great time with friends as we munch on some great food and enjoy each others company.

Lunchtime on the 24th heads us off to my parents house where we have a traditional Canadian Christmas dinner with all the trimmings. I grew up in northern Ontario so the dinner is a bit of a celebration of our time in that great country.

The evening of the 24th my own family sit around the coffee table with bits of nibbles to eat (we're normally stuffed from lunch) and we just talk about the year. I normally read the story of Christmas from the Bible to remind us all what Christmas is all about. After dinner, we rush around getting the house ready for the next day as we listen to the actual performance of the Carols by Candlelight broadcast on national television.

The next day I wake up at 7am (as I'm a big kid I'm always the first up ) and put on a Frank Sinatra Christmas album. We only listen to this album on Christmas day so it's a signal to everyone that Christmas present opening is about to begin!

For lunch we have Roselyn's parents and brother around for Christmas lunch.....which is a BIG turkey dinner. I love it! We normally then head off to my parents for Christmas day dinner but they're not home this year so we'll be home.....most likely topple into bed!

The next day is a day of seeing a movie. This year the whole family is heading off to see "The Hobbit - part 3". I love those movies.

That's a rough run through of my Christmas.....lots of friends, family, fun and of course eating! What I'd love to hear about is what you do for Christmas? Feel free to share it with everyone here in the comments.

In the meantime, I would like to wish everyone a very Merry Christmas and a safe and Happy New Year!



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Saturday musings - What's an Australian Christmas?

Saturday musings - What's an Australian Christmas?

For those you that don’t know I’m actually from Melbourne, Australia. If you have no idea where that is (and downunder doesn’t count) then find China and go a long way south. If you can’t find China, then look for South America and head west. If you can’t find South America then I give up….!

One of the peculiar aspects of our lovely planet is that it’s tilted at 23.5 degrees and this is what gives us our four seasons. This is very unlike Uranus which is slanted at 97.77 degrees, which means the planet basically has two seasons.

So why am I giving you both an astronomy and geography lesson? It’s really simple, when the northern hemisphere is in the midst of winter, Australia is experiencing summer. In fact, it’s not uncommon for us to be having 40 degree days (that’s Celsius). For those of you that have no idea what’s Celsius, Google provides a cool little converter that will allow you to quickly work out that 40 degrees Celsius is 104 Fahrenheit (click here for the calculator). Why anyone would want to use Fahrenheit is still a mystery to me…..but I digress.

Strangely, we still sing “Dashing through the snow in a one horse open sleigh” even though there isn’t any of the white stuff around. Many Australians have actually never seen snow and presume that it’s just a myth. For heaven’s sake, frozen ice falling from the sky in summer! The first thing we would do is scoop it up and chill some beer.

As a bit of an aside, the kings in the carol “We three Kings” were most likely from Iran not China. It just so happens that “We Three Kings of Iran We Are” just doesn’t have the same ring to it.....and it would probably be a bit politically incorrect for the wisemen from a modern Muslim nation to bow down to the founder of Christianity (yes, I know that Islam wasn't around at the birth of Christ so let's just agree to not go there.....)

So back to my Australian Christmas. After we’re all sung out with carols, we then proceed to dig into a nice hot turkey and ham for Christmas dinner. I only have one thing to say about a hot dinner on a hot day……thank goodness for air conditioners.

I remember fondly the day when we bought our air conditioner. The salesman told us we needed a unit of a certain size….I immediately bought the one that was three times his recommendation. So when I say that we don’t have snow in Australia during our summer my living room could possibly be the one exception.

And then there’s the family Christmas party. For many people just reading that last sentence sends a chill down their spine (not due to my AC). The family Christmas party is where you are forced to catch up with relatives you haven’t seen in the last twelve months. There is a really good reason why you haven’t seen them in that long……it’s because most of them are a bit strange.

The party is the place where aunties plant slobbering kisses on your cheek, little nephews terrorise the dog, grandparents smell kind of funny and you’re introduced to a sibling’s new partner. In Australia we’ve solved the dilemma of how to escape this travesty of injustice…’s called the BBQ.

The “men” seize a cold beverage, retire to cooking the meat and talk about the cricket (this can take a long time). Cricket bores me to tears but it’s better than the option inside.

The problem with you northern hemisphere sufferers is that you don’t have a BBQ to escape to when the hordes descend. You’re stuck inside with all and sundry with no place to go as you’re surrounded by all that white stuff. BTW, I don’t count going to the bathroom multiple times for twenty minutes each a serious “Great Escape” attempt.

At the end of the day when some well-meaning relative offers you yet another serve of Christmas pudding you let out a little groan and casually slip a notch out in your belt. It’s at this time that the little ones end up behaving more like an orc pack from the movie “The Lord of the Rings”. You see, it’s present time and the darlings are salivating for their preciouses (said with a Golumn like voice).

Paper goes flying every which way and then you end up unwrapping your gift. It’s quite disturbing when you have the thought, “please may it be socks” run through your mind. I’ve had friends receive a very special spice rack from the same person three years in a row and another present with someone else’s name on the bottom of it (got to love regifting). The best one I heard about was a gift of wire coat hangers…..haven’t you always wanted wire coat hangers?

I’m pretty easy to please, I’d be happy with almost anything edible but I think that it will be my lot in life to receive something like a book that the giver has always wanted. Before the wrapping paper has hit the floor they’ve got their clutches on the present and promise to return it one day. I’m still waiting.

When I look around the room, despite all of the painfulness of the day there is a sense of reckless joy. Let’s face it, my auntie’s kisses weren’t really that bad and I’ll ending up smelling like my grandparents one day so I’d better get used to it. The talk about the cricket was inane but also kind of pleasant.

I’ve come to a really big conclusion. If you want a really good Christmas then my advice is to come to my house in Australia…..remember that it’s just to the left of South America. It’s got to be a lot more fun than shivering half to death in all that white stuff.

Merry Christmas!


Michael Gilmour has been in business for over 32 years and has both a BSC in Electronics and Computer Science and an MBA. He was the former vice-chairman of the Internet Industry Association in Australia and is in demand as a speaker at Internet conferences the world over. Michael is passionate about working with online entrepreneurs to help them navigate their new ventures around the many pitfalls that all businesses face.
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Recent Comments
I had a lot of fun writing that post.....I hope that people realise that it was a lot tongue in cheek and for just plain good fun!... Read More
21 December 2014
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