2016 From the Rear View Mirror

2016 From the Rear View Mirror

At the beginning of every year I like to think about the previous year and did any articles touch upon some interesting concepts that required further investigation. After trawling through my blog I came up with the below list of articles that I believe were some of the highlights of 2016 for me.

Escrow.com

How To Conduct a Domain Traffic Test

Traffic TestsSo many domain owners get incredibly confused by all the different companies that want to monetise their traffic for them. Which one is best? How do I really know if they are better than another? What is the best way to run a test? All of these questions are vital if you wish to get the most out of your domain traffic.

How to Conduct a Domain Traffic Test – Part 1

How to Conduct a Domain Traffic Test – Part 2

Selling Domains

Selling DomainsI wrote a lot about how to sell domains in 2016 but there were a couple of stand-out articles that tried to analytically tackle the issue of pricing. The article endeavoured to relate supply/demand curve for keywords to pricing domain names. It was an interesting piece of work that I plan on following up in the future.

How Much Are Your Domains Really Worth? - Part 1

Challenges of Selling Domains – Part 2

Demand Based Domain Pricing Strategy – Part 3

Using Analytics To Price Domains – Part 4

Portfolio Optimisation

Portfolio OptimisationI wrote a massive twelve-part series on portfolio optimisation and how to get the most from your assets across the different domain business models of; stock items domains, high value domains, building a business and traffic. Here is the first article in the series to wet your appetite.

Part 1 – Why Domain Portfolio Optimisation Works.

A few other topics that were covered in 2016 include:

  • Using domain traffic to predict Google’s quarterly earnings report in advance.
  • A financial analysis of Rightside.
  • An analytical piece on the state of the Chinese economy.
  • A number of video interviews
  • And of course…..my regular Saturday Musings about life.

I hope you enjoyed the journey we’ve had together through 2016 and that you are as enthusiastic as I am about 2017. I think 2017 will be known as the year of innovation and when the domain industry finally breaks out with some really great new ideas! More on that in future articles.

I would like to thank everyone that provided their valuable feedback on the 2016 articles and please don’t be shy in commenting/email/skyping me with your thoughts in 2017.

Greenberg and Lieberman

Saturday Musings - The Entitled Generation...
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Thursday, 19 October 2017