Do you have any ideas or thoughts on how to better run a business? This is the place for these blogs.

My Journey Into Social Media - Part 2

20171020_crowd

Don't forget to read Part 1 in my Journey into Social Media...

I’d fallen into a marketing trap. I did a market survey of one (ie. me) and decided that everyone must be like me and not be particularly interested in social media.

Escrow.com

It’s dangerous to make assumptions that aren’t tested and after I’d detangled myself from my preconceptions I stood back and came to the conclusion I was wrong. It’s like a domain traffic investor believing what they’ve always done is the correct path while they watch their revenues plummet…..they’re just wrong. As Einstein said, if you keep on doing the same thing you’ve always done and expect a different result then you’re crazy.

My conclusion is that Social Media is becoming less and less about plates of food, cats, dogs (I’ve now becoming addicted to these….sigh….) and the like and more about communication and the sharing of emotional experiences. I post articles from my blog because they mean something to me and I want to share them. I also post pictures of Roselyn because I love my wife.

Continue reading
516 Hits
0 Comments

My Journey Into Social Media - Part 1

20171017_crowd

Social Media has always been one of those things that I’ve been both intrigued by and ambivalent towards. I’ve always assumed that social media is a complete time waster and a mind numbing parade of cats, memes and people speaking before they think…..then again I could be wrong…..

Escrow.com

Up until recently I’ve had the following attitude about social media. I don’t really care what you had for dinner last night. Yes, I’m sure that it was magnificent but unless I’m with you then you’re just telling me how much fun I’m not having. I’m sure Donald Trump is/is not a complete moron but why tell me that? The cats are cute (sigh…..I miss Pepper) and the dog singing a song was clever but I’d rather watch a movie.

Continue reading
Recent Comments
Rawgi
Sorry but here in the USA Trump is menace and going to get us killed, or just make himself and us look worse. I know no one really... Read More
18 October 2017
mgilmour
Have a wonderful time with Roselyn....we are currently cruising the Greek Isles. :-)
19 October 2017
Rawgi
That sounds really cool. My sister-in-law and her husband are headed there after visiting Italy for a couple of weeks. I would li... Read More
20 October 2017
740 Hits
3 Comments

Business 101 - The Inspiration

20170814_eagles

I’m a firm believer that everyone is born with a spark of creativity inside of them. It’s the energy that spins the dynamo and as children causes them to dream big wonderful dreams. As we age we often start getting “sensible”, stop dreaming and life backs us into a corner of mediocrity when we were meant to soar like eagles!

Escrow.com

How many times have you shared an idea with a work colleague to find you’ve become the butt of everyone’s jokes? Or maybe it’s been your parents that tell you to just knuckle down and get a job as that’s going to be your future…..when deep down inside you want to do something else. I’ve met so many people that have had their dreams smashed before their eyes and they end up crawling back to the weekly grind they despise.

Don’t get me wrong, there’s nothing wrong with a job, especially if the other option is to not have one at all. The question each of us needs to ask is whether we have a secret desire to do something else? Yes, it may be a business but like Richard Gere’s character in the movie “Shall We Dance” it could be to dance. It could also be to do something quite different.

Continue reading
997 Hits
0 Comments

Getting Focused on Your Vision

20170713_elon

Those businesses that have a vision for their future tend to create it. A vision isn’t just a plaque you put up on a wall but a rallying call that gets people excited. It’s inspires them to go “above and beyond” for not just the monetary rewards but because they are building something great!

Escrow.com

I remember back in the early nineties I had a web development company. It was the early days of the Internet and people were only just getting online. There was one thing that I clearly understood and that the Internet was a global phenomenon.

Even though we were a tiny little startup I decided to inspire the team with a big and very audacious vision! It was, “We change the world!” Every time we published a website we could see people from all over the world going to it…..therefore, in our small way, we changed parts of the world.

Continue reading
1015 Hits
0 Comments

Global Online Trends

20170615_graph

I’m a self-confessed data junky. I love my numbers and if they can be plotted on a graph so I can see a trend then so much the better! Domain investors live and die by their numbers. If you ignore looking at the stats then you can miss out on some significant opportunities and take bullets rather than dodging them.

Escrow.com

Beyond the numbers and charts is understanding how to interpret them and how they may impact your business decisions. From a very high level there are a number of charts that I like to pay attention to and in this article, I’ll step you through them.

World-wide Growth in Internet Users

Ultimately underpinning every e-commerce transaction is a person wanting to buy, watch, click or doing anything. If the number of Internet users suddenly began decreasing then I can guarantee that it’s going to have a big impact on your business.

Continue reading
1284 Hits
0 Comments