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Marketing With No Money - Part 4

Marketing With No Money - Part 4

There’s a saying in marketing that only 20% of marketing efforts are successful. The problem is that no one knows which 20%. It’s applying the old 80/20 rule with a bit of tongue in cheek. In this day of the internet I don’t subscribe to this saying…..so what have I been working on?

Escrow

Over the past week I’ve built a tracking system that will help me work out which marketing effort seems to be more successful over another. This has been going really well and I’ve found some interesting information….but I’m still refining the data as it comes through. What I’d really like to do is tag Amazon so that I can get conversion data…..I’m not sure if this is possible as yet.

As a by-product of my tracking system it has also become a short URL creator. I can do things such as sp4a.com?rid=34 and it will display an image with a URL this long http://michaelgilmour.com/images/banners/2015Year/20141220_battleframe_468x60.jpg This capability is great if you are doing tweets!

I decided to put together a promotional video that is designed to sell Battleframe to the masses. I really want to see if I can put this video out into the mainstream to get a bit of interest for my book. I’m definitely not a Stephen Spielberg but it seems to hang together. Check out what happens after about 30% of the way through….I’d love any feedback….so here it is:

So how did I make the video? For a start I came up with a creative concept that reflected the book. I then used a JVC handicam mounted on a tripod or held in my hand for the principle footage. I edited the video in Microsoft Movie Maker (comes with windows) and Camtasia (costs about $100) and downloaded free sound effects from the Internet. I also recorded my daughter, wife and myself for the dialogue. Voila! There you have it.

Now that I have the video, banners and blogs….I plan on getting them out into the marketplace. Let me know if there is anything that you can do to help out....trust me when I say that I'd be happy to reciprocate. Cheers!

Battleframe

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Michael Gilmour has been in business for over 32 years and has both a BSC in Electronics and Computer Science and an MBA. He was the former vice-chairman of the Internet Industry Association in Australia and is in demand as a speaker at Internet conferences the world over. Michael is passionate about working with online entrepreneurs to help them navigate their new ventures around the many pitfalls that all businesses face. He also recently published his first scifi book Battleframe.

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Marketing My Book With No Money – Part 3

Marketing My Book With No Money – Part 3

Since my last post a few days ago I’ve been trying a lot of different ways to market my book, Battleframe. Please treat this as a case study rather than me “pushing” my product as many of the principles I’m tackling are very appropriate for any business.

I’ve done a lot of things over the past week. For a start I’ve joined a number of forums and taken part in the many conversations. If you plan on doing this then please ensure that you obey the moderators rules about self-promotion as they can be a little testy.

For instance, in one forum I haven’t promoted my book, domain name or anything about me at all. They have a rule that you need to get to 100 posts before releasing anything about yourself. In some ways this makes sense as by a 100 posts you should be pretty well committed to the community by then.

Escrow.com

After a bit of googling around I’ve setup profiles on a number of commercial websites such as goodreads.com. This allows me to interact with new readers and at least be available.

There have been a couple of developmental tasks that I’ve been working on. The first is setting up a link area to thank domainers, friends and others for linking from their websites to  http://michaelgilmour.com. You can see this area under the community menu on my site.

If you have linked to my website either by using one of the banners (which are pretty cool!) or with a text link then please let me know so that I can return the favour. I’m a firm believer that what goes around comes around….so let us help each other.

The next project I’ve been working on was to develop a system for tracking the effectiveness of any future marketing initiatives. So I dusted off my PHP skills and got programming a redirect and tracking system so that I can know how often an advertisement has been displayed, how often it’s been clicked and ultimately…..with a bit more work, whether a sale as resulted.

After a few hours work I can now redirect traffic to anywhere, log everything, work out the average budget for a website, campaign and redirect. From here I can work out my approximate cost per thousand visitors to help sort the wheat from the chaff. I think that I have about another 4 hours or so left to work on the system before I can use it in anger.

Another change that I made was to move onto the Kindle Select Program. This means that I have to be 100% with Amazon for at least 3 months. This was fine with me as I had a lot of other things on my plate. A couple of things that this does is expose me to a raft of new marketing initiatives via Amazon and also to the Kindle subscriber system that allows people to get books for free.

I’ve also made the first overtures towards a games company. The goal here is to add value to the game via my book while generating a few dollars for both parties. It will be interesting to see if they take up the offer….!

I big piece of work that I would like to get completed tomorrow is the 2 minute promotional video. I have the concepts worked out but I now just need to execute them so that there is something that people can look at that will get them inspired to fork out a few dollars and buy the book.

So far, I’ve had no day with no sales. This either means that I’m lucky or something is going right…..fingers crossed that it's the latter. :-)

Battleframe on Kindle

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Michael Gilmour has been in business for over 32 years and has both a BSC in Electronics and Computer Science and an MBA. He was the former vice-chairman of the Internet Industry Association in Australia and is in demand as a speaker at Internet conferences the world over. Michael is passionate about working with online entrepreneurs to help them navigate their new ventures around the many pitfalls that all businesses face. He also recently published his first scifi book Battleframe.

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Marketing My Book With No Money – Part 2

Marketing My Book With No Money – Part 2

Since I wrote the last article I’ve sold between one to ten copies of my book Battleframe per day. Not bad when you consider that all my marketing efforts have cost exactly zero dollars. So what’s the next steps?

I’m doing a number of things, all of which are important and all are crammed into the time I have available while I keep on working in my company ParkLogic.

Grow the Content

Marketing is useless unless you are also growing the content on your website. You’ll find that michaelgilmour.com is constantly changing and being tweaked with upgraded graphics, new articles, forum posts and anything that would be of interest to a potential reader. I’m also encouraging people to sign-up to the website by providing free maps of key locations from the book, news updates and access to the forum area.

Escrow.com

I’m the first person to say that I’m not an SEO expert but there is one thing I know and that’s Google loves regularly updated content. In fact, I’m a bit of a cynic when it comes to SEO….just give Google what it wants and be done with it!

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Developing a Domain into a Business - Marketing With No Money

Developing a Domain into a Business - Marketing With No Money

A number of weeks ago I promised to discuss how I was going to market my new scifi book, Battleframe, as a case study for any online business. To make it a little harder I’ve decided to not spend any cash on advertising other than from what my book brings in….this will mean that I’ll need to do some creative thinking.

Friends and Family
When launching any new business the first port of call is to sell your product or service to friends and family. Some people feel a little guilty about doing this but I personally believe that if you’re part of a family then you need to support one another.

For example, my brother launched a wine importation business and I was one of his first online customers. So in launching Battleframe I contacted my family and hit them up to buy my book!

Escrow.com

Wider Business Contacts

Each one of us has developed a network of colleagues that are just looking for an excuse to help you out. When you’re launching a new business or product this is the group that will cheer you on and often provide some very sage advice.

One of the great things about the Internet and the domain industry is that over the last fifteen years I’ve developed a huge network of friends all over the world. I count them as friends because I would like to think that our relationships have transcended just business.

So what have I done so far? I’ve let everyone that pays attention to my linkedin, facebook, google+, twitter and my blog know that I’ve just written a science fiction book. The result is a lot of congratulations combined with some sales.

I must admit that the flood of good will towards me has been really humbling. I would really like to thank everyone for their good wishes. Thank you, thank you and thank you yet again!

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Recent Comments
mgilmour
Many thanks for your kind thoughts and ideas about marketing Battleframe. Thanks for your thoughts on the commenting process........ Read More
20 March 2015
DNSale
Cheers on your release Michael.
20 March 2015
mgilmour
Thank you Mark!
20 March 2015
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My Scifi Book Battleframe Released on Amazon!

My Scifi Book Battleframe Released on Amazon!

  After nearly 2 years of writing, rewriting and correcting I’ve finally published my debut science fiction book, Battleframe. It was an incredible experience clicking a button and then a few minutes later seeing it appear on Amazon! It was almost like Sheldon and Leonard in the sitcom “Big Bang Theory” when they published a paper together!

For all of you that have been wondering what the book is about here is the synopsis.

Battleframe

20150316 battleframe 240x400 kindlepaperResource rich planet Alpha Three becomes the focus of a galactic wide conflict. In the midst of a remorseless Scourge invasion a lone human battleframe pilot, call-sign Whizzbang, strives to find and rescue his closest friend from the invaders.

With the extermination of the human colony seemingly inevitable, Whizzbang's squad of veteran pilots struggle to turn the tide of the war. Just when he thinks they may have a chance, members of the squad begin vanishing before his eyes and the odds of winning the battle become slim to none.

The mysterious nano-robots, unknowingly developed by an alien intelligence, appear to be all that will enable humanity to survive the onslaught. But all is not what it seems as the micro-machines begin to dramatically transform Whizzbang's friends in astounding ways.

Safe within his command dome, the enemy General plots on how he can cover the world in the enigmatic Barrier, a force that kills humans in seconds. It is then that Whizzbang discovers that the Earth may be the next Scourge target.

Book one in the “Mindwars” opens with our galaxy in turmoil and humanity on the brink of extinction.


 

The plot is fast paced, has lots of action and the novel has a number of twists and turns that I hope really keeps the reader’s attention. I couldn’t resist using the call-sign of “Whizzbang” in the book!

I must admit that there is a certain amount of trepidation in releasing something that you’ve been working on for a long time. If you don’t like it then please go easy on any hate comments…..but if you do like it then cheer me on to release book two as soon as possible! A great comment on Amazon would be awesome as well :-)

I’m also releasing a lot more free content on my website at http://michaelgilmour.com for registered users. So far, I’ve added a map of the world plus a floorplan of a key location. You can also get access to the forum area to ask questions about characters, the plot, setting etc.

Battleframe is available in both ebook and paperback formats. Feel free to click here to purchase a copy. Don't forget to tell your friends about it as well :-)

I want to take a moment to thank all my friends from around the world that have inspired me to keep on writing. If it wasn’t for you and your kind thoughts then I’m not sure if I would ever have completed Battleframe. So thank you one and all.

I would also like to publicly acknowledge the tireless work of my team of beta-readers/editors. They are Roselyn (wife), Timothy (my son), Ray (father) and Laci (best friend). They made suggestions to improve the characters, tightened the plot and made the world of Alpha Three an exciting place to visit. More than that….they fixed a lot of my Engrish. ;-)

I hope that you enjoy reading Battleframe as much as I did writing it.

Cheers!

Battlframe

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mgilmour
More than happy to sign one for you :-)
18 March 2015
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