Blogs about the domain industry and the various players and companies within it.

.Club Launches Awesome Domains!

.Club Launches Awesome Domains!

I have to give it to the team at .club, they just seem to be going from strength to strength. I just received an email from Jeff Sass, their Chief Marketing Officer, and they are now releasing a list of super premium domains for auction. Please see the press release below....it's a pretty impressive list of 2 letter and a 1 letter .club domain.

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PRESS RELEASE

High Value Domain Names Such As C.club, DK.club, PC.club and PJ.club

Have Strong Appeal in Asia and the West

FORT LAUDERDALE, FL --- October 7, 2015 ---C.Club and twenty-four 2-character .CLUB domain names are set to hit the auction block on October 29, 2015 in a series of five fast-moving auctions with each auction lasting three days. The popularity and value of one and two-character domains is well documented as witnessed through their global sales and usage by major corporations across verticals such as YP.com (Yellow Pages), HP.com (Hewlett Packard), SI.com (Sports Illustrated), EA.com (Electronic Arts), QQ.com (Tencent QQ), W.org (WordPress) and more. In fact, many companies’ brand identity has naturally morphed to be more prevalent in their two-character abbreviated form rather than full name.

This auction, to be held on the Chinese EachNic.com platform, marks the first time .CLUB Domains, the Registry behind one of the world’s most popular new domain extensions, is offering this set of domains in a public auction format. The domain inventory included in this auction has been hand-selected by the EachNic.com team to specifically appeal to Eastern and Western businesses and investors alike. Auction bidding starts as low as $5,000USD for the majority of two-character domains, making them accessible for businesses of all sizes and budgets.

 

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The Domain Conference

The Domain Conference

The overwhelming success of the recent Domain Conference is testament to the resilience and strength of the domain industry. Well over 200 domain investors and service providers gathered in Florida for an outstanding time of networking and learning about the abundant opportunities in the domain industry.

I do apologise but this article will have to be quick as I'm writing it in Sydney just before my next flight to Melbourne.....nothing like a 30 hour journey home!

So what made it such a success? The Neu family, together with their team, made all of the attendees feel welcome while at the same time ensuring that the event went off without a hitch. Congratulations should be offered to all those behind the scenes who made it such an enjoyable event.

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As a conference venue, the Hyatt Regency, was exceptional. The rooms were at the right price, the conference facilities were world class and everyone just seemed to hang around. This was evident by the number of people talking and doing business in the large bar area each night.

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Guest Blog - Colin Campbell - CEO of .club

Guest Blog - Colin Campbell - CEO of .club

Colin Campbell, CEO of .club, asked if I would post this guest blog and after reading it I immediately agreed. Two great things about Colin is his insightfulness about the domain industry but also his willingness to admit it when he gets things wrong. This combination makes him one of the people in the domain industry that I would highly recommend that you pay attention to.

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Guest Blog
Why I was Wrong about Domain Investors!

by Colin Campbell

Wow. What a ride.

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On My Way to Fort Lauderdale

On My Way to Fort Lauderdale

Do you ever feel that domains have a tendency to get into your blood. Your calmly watching the television with your wife and before you know it, you're reaching for your phone to register a domain that was inspired by some character in an episode of "Big Bang".

Like me, you've probably been denying your secret (or not so) addiction to domains for quite some time. When I believe that I've finally freed myself of their clutches, they reach out from the most surprising of places to get me to register just one more.

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For example, this week I was reading the newspaper (I do this a couple of times a year) and found that my Aussie rules football team was playing at none other than "Domain Stadium" this week. For those that don't believe me I took a snap shot of the paper for you below. Just for the record.....Hawthorn is going to win by a huge margin :-)

b2ap3_thumbnail_20150924_domain.jpg

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The Domain Conference

The Domain Conference

I can’t believe that “The Domain Conference” is kicking off this coming week! It won’t be long before; I board a plane, put my noise cancelling headphones on and assume the foetal position for the 15 hour journey to LA followed by the 5 hour flight to Fort Lauderdale. Sounds like fun....not!

Overall the trip is around 26 hours door to door. At the end the journey the flight attendant pours me out of my seat and I typically stagger into the blazing Florida sun while wondering why it isn’t night time.

A few years ago I arrived at a TRAFFIC conference and an attendee I hadn’t met before came up to me. They were complained about the length of their flight and how terrible it was. I asked them where they had travelled from and they replied, “Boston”. It was at this point that I explained that they were probably talking to the wrong person to get some sympathy. LOL!

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So why am I sharing all of this? The only reason why I wave goodbye to my family and regularly travel across the Pacific to attend a conference is because it’s worth it. Sure, I hate the flights but meeting up with other domain investors, clients and partners is worth much more the than the temporary pain of the journey.

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Learning to be a Good Alien

Learning to be a Good Alien

This past week I had the pleasure of heading to DomainFest in Macau. Besides the fact that it was a brilliant conference I learned a lot about being an alien. No, I’m not talking about something that creeps around in the dark on a strange planet. You’ll have to read my book “Battleframe” to find out about those…..I’m talking about being a stranger in an entirely different culture.

While I sat in the Qantas club waiting for my flight to Macau I browsed the Internet to learn at least some of the do’s and don’ts of interacting with Chinese. I didn’t want to do some cultural mistake and upset anyone inadvertently.

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The first thing that I found was the Chinese culture is VERY different from western culture and that it would take a lifetime to learn the subtle differences. In the end, I gave up and decided to be as “good” an alien as possible. So what do I mean by this?

Two words summarise the attitude that all of us should try to adopt upon entering the turf of a different culture, they are, “Be Humble”. As a broad generalisation, humility is not a typically western trait. We tend to come in telling everyone why they are wrong and we are right. This, in my opinion is a BIG cultural “no no”.

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DomainFest Macau

DomainFest Macau

I'm now sitting at Hong Kong airport waiting for my plane to return me home to Melbourne Australia from DomainFest in Macau. The conference was an outstanding success on so many fronts that in the limited time I have before my flight I'll try to get through a few of them.

For a start, the organisation team from .Asia with ample support from Allegravita should be congratulated on hosting a great event. Of course, we must not forget all of the work that Jothan Frakes did to make it all happen.

It was wonderful meeting a lot of new domain investors from China and abroad that were seeking to learn further about our incredible industry. I'm really sorry that I didn't manage to get around to everyone as there was only so much time in the day.

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What I really enjoyed were a number of sessions that I attended outside of all of the meetings. I'm finding that with Simon Cousins able mentoring that I'm finally beginning to understand the nuiances of the Chinese domain space. I absolutely came away with a possible strategy for moving forward and engaging this incredibly diverse and massive market.

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DomainFest Macau - Here I come!

DomainFest Macau - Here I come!

Once again I find myself sitting in the Qantas club at Melbourne airport waiting for my plane to head to DomainFest in Macau. It's been a little while since Namescon earlier this year and I'm really excited to catch-up with many of my domaining friends and make some new ones.

So why do I make all of these long-haul journeys? No surprisingly, I've found the more you attend conferences, the more friends you make and the more business results. What's great is that  I'm now conducting business with friends not just partners or clients. We've known each other for so many years that in many cases I know all of their children as well.

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So when I look at DomainFest Macau I'm really hoping to not just "do business" but make new friends. It's taking the long-term view that helps build good solid businesses and long-lasting friendships.

I'm really looking forward to speaking at the conference and have been asked to be share in two sessions. It should be a great time.....and even more so as we work with a Chinese interpretter.

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DomainFest Asia - not long now!

DomainFest Asia - not long now!

I’m really excited about attending DomainFest in Macau. Once again Jothan Frakes and the team have put together an incredible event that is attracting many domain luminaries as well as individuals that are new to the industry.

For those that don’t know, Macau is an old Portuguese colony about an hours’ boat ride from Hong Kong. It’s known as the Vegas of south-east Asia and includes many of the familiar hotels from that famous city….such as, The Venetian and the Wynn.

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It’s a short 9 hour flight for me to Hong Kong and when the event was announced I couldn’t resist attending. As well as this, I think that it was a stroke of genius to put a conference on only a couple of hours’ time zone change for me! How could I say no?

As soon as I signed-up Jothan tapped me on the shoulder for a few panels which I always enjoy. This industry has given so much to me, that like my blog, it’s one of the ways I like to give back. If you’re attending then be prepared for some sessions of in-depth analysis and insights into the domain industry.

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Common Domainer Misconceptions

Common Domainer Misconceptions

One of the easist mistakes many domain investors make is paying too much attention to their average daily revenue and not really understanding what it really means. The average daily revenue is made up from all of the individual earnings of each domain in a portfolio…..which makes sense but underneath that statement is a lot of hidden meaning.

A couple of years ago I met with the CEO of a large domain portfolio and they were amazed when I began to unpack the data that made up their average figures. So let’s look at a number of the misconceptions that many people hold to around their average numbers.
 

The Law of Averages

It's best to look at an example to illustrate what I'm talking about. Let's imagine that you have two domains in a portfolio, A.com and B.com. The average earnings per day for A.com is $1 and B.com is $0.10. Obviously, the average daily earnings for the portfolio is $1 + 0.10 = $1.10 per day.

If you are able to increase the earnings of B.com by 50% (which is a lot) then the earnings become $1.15 per day....which is barely a blip on the radar for most portfolio owners. Now here's the interesting part. Most people have 10 times more type B domains compared to type A domains. This means the average daily earnings is actually $1 + 10 x $0.10 = $2 per day.

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