Blogs about how you can best sell your domains or stories about how you may have sold or bought a domain in the past.

Stop Pricing Burger Domains at High End Prices

Stop Pricing Burger Domains at High End Prices

Many domainers need to appreciate that we live in a world where the is massive oversupply of domain names and a steady demand. Sadly, the domains in your portfolio are not immune to this state of affairs.

Escrow.com

While on my recent trip around the world I met a domain investor that has several thousand domains and hasn’t sold any in the last few years. It was clear that they were getting a little desperate as the renewal fees kept on coming in each year. My advice was to drop the majority of their domains and take a look at the price of the ones they just can’t part with.

Just think about it for a second. What business model was the domain investor I spoke with applying to his domains? Was it the stock-turn or high value model? He was actually unclear and the result was no sales.

Many domain owners should actually be in the stock turn game where they are trying to sell 1-2% of their portfolio each year at an average price per domain of around $1,000. The problem is they have big prices on their domains and no sales result. They aren’t actually realistic about the pricing of their domains as they fall in love with much of the hype promoted by the “big sales”.

It’s like trying to sell a burger as a $200 five course dinner at a high end restaurant. Despite the burger being a awesome, no one in their right mind is going to pay $200 for one. My advice is stop trying to sell your burger domains at ridiculous prices and get realistic.

Let’s do the maths. If you’ve hand registered a domain at $10 and sell it for $1,000 then the return on the investment is 10,000% which sounds pretty good to me. The challenge is to repeat this over and over again NOT get more for each domain and scare away potential buyers.

If you have your domains priced at around $1,000 and you aren’t getting any enquiries, then you’ve really got to reassess whether they are sellable. You may believe in your heart that the domains are really awesome but the market is telling you something different. Stop listening to your emotions and go with the market…..after all, this is business.

I’m really sorry that I may have upset a few domain investors with this article but the sooner you become realistic about your pricing the better the financial shape you’ll be in. Don’t be fooled, although the massive influx of the new gTLDs haven’t really changed the top-end .com domains they have sorted out the wheat from the chaff with a lot of the others.

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Michael Gilmour has been in business for over 32 years and has both a BSC in Electronics and Computer Science and an MBA. He was the former vice-chairman of the Internet Industry Association in Australia and is in demand as a speaker at Internet conferences the world over. He has also recently published his first science fiction book, Battleframe.

Michael is passionate about working with online entrepreneurs to help them navigate their new ventures around the many pitfalls that all businesses face. Due to demands on his time, Michael may be contacted by clicking here for limited consulting assignments.

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3 & 4 Character Domain Clean-Out!

3 & 4 Character Domain Clean-Out!

A ParkLogic client is cleaning out over 80 three and four character com/net/org domains! Some of the domains contain repeatable characters like pppp.net and there are a number of three-character dot net and org’s as well.

Escrow.com

The domains are priced to sell and we anticipate that they will be snapped up quickly by a buyer. The first buyer to reach out to Chris (see contact details below) and make an acceptable offer will secure the portfolio.

The domains will not be sold piece-meal but rather as a complete group. If you are interested in getting the full list of the domains then don’t hesitate to reach out to Chris Leggatt. He can be reached at “cleggatt at parklogic.com”.

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Michael Gilmour has been in business for over 32 years and has both a BSC in Electronics and Computer Science and an MBA. He was the former vice-chairman of the Internet Industry Association in Australia and is in demand as a speaker at Internet conferences the world over. He has also recently published his first science fiction book, Battleframe.

Michael is passionate about working with online entrepreneurs to help them navigate their new ventures around the many pitfalls that all businesses face. Due to demands on his time, Michael may be contacted by clicking here for limited consulting assignments.

 

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What's The Value Of Your Domain?

What's The Value Of Your Domain?

In today’s video I discuss what makes a domain valuable and why very little underpins the current Chinese domain market. A lot of domainer’s have banked on a continually rising market and sadly, many of them may be in for a surprise when the Chinese market experiences a correction.

This is a really important and interesting point to discuss. There are a couple things that dictate what your domain name is worth and what kind of price you can be selling them for.

Watch the video and take part in the conversation by leaving a comment bellow!

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Domains For Sale - 3 and 4 character com/net/org

Domains For Sale - 3 and 4 character com/net/org

ParkLogic has a client that is doing a little house cleaning on their domain portfolio and is placing eighty-six three and four character COM/NET/ORG domains for sale. The domains have been priced to sell.

A few of the standout .com domains include: kdrz.com, mkgw.com, trkx.com and pppp.net All of the domains have been categorised as either 3 or 4 character, whether they contain “aeiouv” and also numbers.

Please contact me (mgilmour at parklogic dot com) if you would like to be sent the full list. Below is the offer process that will be conducted.

1.      All offers are to be submitted by the 16th Dec.

2.      If the Buy-It-Now price for the domain is reached then it will be immediately sold.

3.      From the 16th Dec we will continue discussions with the top 2 bidders for each domain and if the reserve is reached then the domains will be sold by the 21st Dec.

All transactions will be conducted through Escrow.com

Full disclosure - I have a personal stake in these domains.

Have a great weekend!

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Michael Gilmour has been in business for over 32 years and has both a BSC in Electronics and Computer Science and an MBA. He was the former vice-chairman of the Internet Industry Association in Australia and is in demand as a speaker at Internet conferences the world over. He has also recently published his first science fiction book, Battleframe.

Michael is passionate about working with online entrepreneurs to help them navigate their new ventures around the many pitfalls that all businesses face. Due to demands on his time, Michael may be contacted by clicking here for limited consulting assignments.

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Working With Domain Brokers - Part 2

Working With Domain Brokers - Part 2

I’ve recently engaged a number of domain brokers to assist me with the sale of a few domains. The first thing I said to them was, “What do you think the domains are worth?” Despite my years in the industry I am unlikely to know what the “sales” market is saying right now. I’m a domain traffic specialist, not a full-time sales broker.

What I’d done is bypass the question of, “What I think the domains are worth” and jumped straight to getting the professional advice. In many respects, I’m an ideal broker customer. I want their advice and I will then accept it…..so the domains are priced to sell!

Escrow.com

I’ve received a number of offers for my domains from the brokers and they all seem to be asking whether I want to sell. In my opinion, this is a little silly. The reason why I engaged the brokers is to GET their advice. What I would like to see is an email which says, “Here’s the offers Michael, based on my experience and current market comparables I recommend that you accept.”

What I’m really saying is, “How the heck do I know whether I should sell or not?” I want the broker to provide me with their professional recommendation. Once I have this recommendation my reply would be, “Done! Let’s go through the escrow process.”

This brings me to a VERY important point. I personally would only use Escrow.com for escrow services with domain brokers…the reason being is that I know they are completely legal and regularly audited by governmental agencies. Yes, I know they’re a regular sponsor of my blog but I would only allow sponsors that I’m happy to recommend. Using an escrow service is particularly important when you have no idea who the buyer is.

Once a transaction is completed some really stupid domainers go and research the buyer and then offer additional domains to them. Their whole goal is to cut the broker out of subsequent deals and save the commission fee. This is the most idiotic behaviour I’ve ever heard of!

Let’s unpack this…..the domainer is placing no value on the broker’s professional advice. Despite the broker having a network of potentially thousands of buyers the domainer is placing all of their eggs in a single buyer’s basket. The broker has no incentive to ever work with the domainer again.

I can’t say this for a fact but I wouldn’t be surprised if brokers talk and warn each other of working with certain domainers that try this practice on. Whatever you do….don’t try and go around your broker. They play an important part in the domain ecosystem and you’ll ultimately end up by eroding both your reputation and your ability to sell your assets.

Forget all of the above reasons for not going around your broker and just consider this simple statement. This type of behaviour is what is known as, "acting in bad faith". In other words, it's conduct that you really shouldn't be associated with and is likely to really damage your reputation as a domain investor.

I wish all of the brokers and domain sellers the best of luck with the sale of their domain portfolios. Feel free to leave a few comments below of your own experiences with selling your domains. I should also mention, that I DO NOT broker domains for anyone so please don’t ask me to do so.

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Michael Gilmour has been in business for over 32 years and has both a BSC in Electronics and Computer Science and an MBA. He was the former vice-chairman of the Internet Industry Association in Australia and is in demand as a speaker at Internet conferences the world over. He has also recently published his first science fiction book, Battleframe.

Michael is passionate about working with online entrepreneurs to help them navigate their new ventures around the many pitfalls that all businesses face. Due to demands on his time, Michael may be contacted by clicking here for limited consulting assignments.

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