What I'm pondering or thinking about at this time....

Saturday Musings - Being in a Whirlwind

Saturday Musings - Being in a Whirlwind

This past ten days have been a little crazy in my household. Our son Tim and his girlfriend dropped in for a few days before heading out again with his work. Sarah had her birthday and then moved into her own place and Elise had her car window smashed and bag stolen.

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In amongst these personal comings and goings ParkLogic has been rolling out its new Next monetization platform from one client after another. We’ve also been deploying new systems for registries, registrars, and hosting companies to get the most from the domains they manage.

I’m now looking at a coming week where Tim returns for a few days with a work colleague and he’s hoping I can spend some time with him developing a business plan for a new venture.

While I’m doing this Roselyn and I are getting ready for GDD in Madrid and Domaining Europe in Berlin. The cherry on the cake is preparing for three speaking sessions and twenty plus meetings. Somehow amongst all of this I’m signing off on our corporate, trust and personal tax returns. It's going to be a busy week....

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Saturday Musings – When Life Brings Changes

Saturday Musings – When Life Brings Changes

Our house has been in the midst of a lot of change over the past week. Tim and his girlfriend flew down from up north for a flying visit and our daughter Sarah is in the process of moving into her own place.

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Life’s been a little bit chaotic with people coming and going. Come Tuesday next week and there will just be Roselyn and I with eighteen-year-old daughter Elise rattling around the house built for a lot more than just us.

When life throws you a whole lot of changes you can either resist what is happening or go with the flow.  I’m an eternally optimist so I like to look on the empty bedrooms as an opportunity.

I recently had a person tell me that I’m too optimistic and that I need a dose of reality. I responded by saying that I like to make my own reality so it may as well be a positive one. I must admit that I get tired of people that always seem to point out that donuts have holes…..for heaven’s sake you’ve got a donut. Enjoy it!

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Part 5 - How To Get New Customers

Part 5 - How To Get New Customers

Many readers are aware that I recently launched a new business and that I was having trouble enticing customers to the service. It just so happens the business is a new bird bath outside my study window and the customers are birds (the flying ones).

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Although there’s been a lot of funny anecdotes there has also been a serious thread of discussion about how to attract customers to a new business. Every new business has a vision of their ideal customer and a “full proof” plan on how to attract them. The problem is that years of experience has proved plans look great on paper and reality is something else entirely.

For example, I had a great vision of birds flocking to my wonderful bird bath and I would enjoy them singing away outside as they happily splashed away. My reality was a bird bath that was entirely ignored.

The one thing that a start-up has to their advantage is their ability to quickly change direction. If the plan isn’t working, then change the plan. Don’t burn more cash…..move!

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Saturday Musings – What Goals Do and Don't Do…

Saturday Musings – What Goals Do and Don't Do…

Having a goal to aim for can be one of the most motivating things to keep you going during the good and bad times. How many of us have made a New Year’s resolution only to give up a week later?

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I was speaking to a person this past week that was so excited about what they were trying to achieve. As the conversation progressed I watched as their shoulders slumped forward as they despondently recounted that they didn’t expected to have to do so much work.

The first thing that goals don’t do is the work. If you expect that once you’ve set a goal that everything will just magically happen then you’re going to be in for a surprise.

Roselyn and I have had a goal to go away for our thirtieth anniversary. If we didn’t book the plane tickets, accommodation and work out some semblance of an itinerary then I can guarantee it isn’t going to be much fun. It’s taken a lot of time and effort to do these things…..and in our case, it’s for something fun!

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Saturday Musings - I'm a Failure...

Saturday Musings - I'm a Failure...

I recently launched a new business and it’s been an abject failure. The service I was selling was great and I was sure that customers would absolutely love it but no one has even looked at it. My marketing efforts even went as far as involving some giveaways and I still didn’t get a result…..although the potential customers loved the trinkets.

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So my shiny new bird bath is still sitting forlornly outside my study window with not a bird in sight. The birds loved the bread that I put out for them each day. I even placed the enticing morsels ever closer to the bath with the hope that I could watch them splash around on a hot summers day. But my customers have rejected all my efforts…..sigh….

How many of us have launched a new business only to discover that no one is interested in our services or products? With ever increasing frustration we put our hand deeper into our pocket to pull out more cash to throw at the market with the hope that someone will buy.

I hate to say this but someone has bought…..and that’s you. You managed to drink the kool-aid of your own business to the extent you’re no longer listening to your proposed target market. You could keep on shoveling cash out the door or you could do something a little more adventurous…..and that’s pivot.

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Saturday Musings – Saying Sorry When It’s Not Your Fault

Saturday Musings – Saying Sorry When It’s Not Your Fault

Many people have no problem with saying sorry when they’ve done something wrong but refuse to apologize when they firmly believe they're right. They take the stance, that since they’ve done nothing wrong (in their eyes) then why should they say sorry. What this behavior clearly demonstrates is their lack of understanding of the purpose of apologizing.

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Saying your sorry has less to do with right and wrong and more to do with hurt feelings. Being right doesn’t mean you haven’t hurt someone else’s feelings and standing on your dignity by not apologizing often just makes the situation worse.

This year I’m coming up to my thirtieth wedding anniversary with the most wonderful, patient and loving lady I could ever dream of spending my life with. Has it all been plain sailing? Heck no! Like any marriage, over the years we’ve had our ups and downs.

I remember one time when I knew that I knew that I was right and yet my wife was in tears in front of me. This was a bazaar situation for a young male who inadvertently poured buckets of gas on his wife's flaming misery by telling her to just “get over it”. It was after a number of these episodes that it dawned on me (with a lot of help from Roselyn) that because I did no wrong didn’t mean I was right.

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Why My Mother's a Genius!

Why My Mother's a Genius!

There’s nothing worse than when you feel you’re thrashing. If you’ve never heard of “thrashing” then you’re likely to be one of the few lucky individuals that have never experienced it either. Thrashing happens when you have so much on your plate, you end up jumping from one activity to another and never completing anything.

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Thrashing originated as a computer term to describe the hard drive head as it moved across a platter of disks. When users add and delete files, disk fragmentation occurs and the hard drive head has to jump like a jackrabbit all over its surface in order to access a single file. In a non-tech talk.…you hear what sounds like mice scurrying around in your PC.

The technical boffins solved this problem by constantly “defragmenting” the hard drive and rearranging all of the file parts so the hard drive head moved to one spot to pick up the file. We can learn a lot from this approach.

So the other day I found myself on three IM chats, a skype conference call, emails pouring in and a things to do list a mile long.

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Saturday Musings - Whizzbangsblog's Upcoming Anniversary

Saturday Musings - Whizzbangsblog's Upcoming Anniversary

Last night we invited a couple of friends around for a barbeque. It’s a quintessentially Australian thing to do and no, we didn’t have a shrimp on the barbie (besides, we’d have prawns). I find there’s nothing quite as relaxing as sitting outside watching the sun set while you feel the cool refreshing breeze on your face.

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It was then that it hit me….I’ve been blogging for nearly ten years! After checking the whois on whizzbangsblog.com I found the actual ten year anniversary date is the 7th April! Time flies when you’re having fun!

One of the things I most cherish is hearing from you, the readers of whizzbangsblog. Each comment spurs me on to keep writing and digging into all the possibilities that business and domains represent.

I don’t think I’ve ever asked it before but I would love to hear from you about whether you find the articles helpful, challenging, funny or something else altogether. Also, it would be great if you could let me know which articles you have enjoyed reading the most.

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Saturday Musings - What's Your Goal?

Saturday Musings - What's Your Goal?

My wife Roselyn and I have fallen in love with New Zealand and more specifically Queenstown which is situated in the mountains of the South Island. Looking around the incredible vistas is like stepping into The Misty mountains from “The Lord of the Rings” middle earth.....it's stunning.

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While walking around the township we discovered a hiking business that takes people on a five day walk from Queenstown, across the mountains and down into Milford Sound. For those of you unfamiliar with Milford Sound, it’s one of the most picturesque, unspoilt places on the Earth with waterfalls cascading thousands of feet into the ocean, wales, dolphins, and soaring mountain ranges. All good!

We’re pretty excited about going on the hike in just under two years’ time (we’re doing a lot of other already planned travel this year) but there’s one problem. We need to get a LOT fitter. To paraphrase Borimir from Lord of the Rings, “One simply does not walk into Milford Sound through the mountains. There’s ups, downs, river crossings and a host of other obstacles in the way.”

So we have a goal…..lose weight (which is a good thing) and get a lot fitter. Goals can be like New Year’s resolutions that are forgotten after the first week or you can choose to take them seriously.

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Saturday Musings - Attracting Flocks of Customers

Saturday Musings - Attracting Flocks of Customers

About a week ago, my wife and I decided to purchase a bird bath to attract the local birds outside my study window. The bath sits beautifully atop a pedestal and is replete with a turquoise glaze to make the water that much more enticing. I know if I was a bird I would be falling over myself to have a bit of a splash.

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I had visions of a Disney cartoon where birds would be so grateful for my benevolence that they would sit on a branch outside the window and sing me songs all day. After setting the bath up I waited and waited and waited for the birds to come flocking in to enjoy what I’d provided for them. …..boy was I wrong.

Scratching my head, I thought to myself, “Maybe I need to entice them just a little bit more.” So off I went to the kitchen and grabbed a slice of bread to spread crumbs all over the lawn to attract the birds to my yard. They loved the bread but none did anything with the bird bath. Hmmmm….not good.

You would think the stupid birds would realise that I’d setup the bath for their enjoyment! What more do I have to do to get them to use it? To this day, I’ve been trying to think up new ideas to attract my avian customers to the bird bath and not one has used it……sigh……

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