Discussions and blogs that relate to the monetisation of domain traffic.

The Big Issues in the Domain Industry – Part 4

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In this article I’ll be addressing the final domain business model, traffic monetisation. As well as being valuable to advertisers, domain traffic drives many of the opportunities received from potential domain buyers. Contrary to popular opinion, traffic is the lifeblood of the domain industry…..not domain sales.

Escrow.com

One of the keys to greater domain sales is to leverage your domain traffic. If you sell all your traffic domains, then expect there will be a commensurate drop in domain sales. In Part 1 of this series I discussed using your traffic for your own sales rather than providing it for free to the marketplaces and have it potentially result in another person’s sale.

Traffic monetisation is a way to generate additional funds to cover renewal costs and contribute to your profitability. Many people wrongly believe that traffic monetisation is dead. It’s not. I personally know of many people that earn thousands of dollars a day by focusing on building their domain traffic portfolios. For those of you that disagree….I’m happy to have a chat about purchasing your traffic domains.

The major difference between traffic monetisation and domain sales is traffic monetisation tends (not always) to generate less revenue per domain but that revenue comes in month after month. Domain sales tends to be very lumpy and unless you have a very large portfolio it’s difficult to achieve a consistent income – this also makes planning exceptionally difficult.

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ParkLogic Next - Part 3

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The first two articles in this series discussed the different aspects of the exciting new ParkLogic Next platform. Below is a video that demonstrates a number of the features of Next in the client interface.

Don't forget to catch-up with a ParkLogic representative at the Merge conference in Orlando over the next few days. I'm sure they will be happy to answer any additional questions you may have.

Escrow.com

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ParkLogic Next - Part 2

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Part 1 in the series on the new ParkLogic Next platform covered a number of the innovations that have been built into the new platform. In this article, I'm highlighting some of the new features in the client interface that greatly assist in managing a domain portfolio.

Escrow.com

On top of the revolutionized backend the ParkLogic team have poured a huge amount of effort into providing a client interface that is full of invaluable easily accessible information. The ultimate goal is to make downloading statistics into Excel a thing of the past. Right in the interface, clients can sort, filter and manipulate their domain traffic data…..but of course, CSV files will always be available.

The dashboard provides a slider for expanded viewing of date ranges and you can even drop trend lines right on a chart. At a click of a button, any data in a graph can be instantly displayed in the table below. It’s all about making the data both accessible and actionable.

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ParkLogic Next - Part 1

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It’s not often that I directly highlight what my own company, ParkLogic, has been working on to better monetise domain traffic. This time I’m going to make an exception. We’re really excited to announce that several weeks ago we completed the migration of the last of the ParkLogic clients onto our new Next platform.

Escrow.com

Around 3 years ago, based upon all the knowledge we’d gained monetising domain traffic over the previous 8 years we made the decision to completely redevelop the ParkLogic platform from the ground up. At the time we had huge aspirations about the development being a 12 month project but like many things involving technology it took a little bit longer…..like just over 18 months longer. This was largely the result of an unending stream of awesome ideas!

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Unlocking Value Through BIG Data

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In this article, I’m going to let you into a little secret. You may not have heard of anyone else approaching domains the way I’m about to outline but in my opinion, it’s the future. These ideas are what keep me so entranced by domains.

Escrow.com

If you are wanting to extract the maximum amount of value from your domain names then the answer is in the data. It really doesn’t make a difference whether you are a buyer, seller, developer or traffic monetizer, the key to generating additional revenue always comes back to the numbers.

As I’ve spoken at conferences or written different blogs I’ve been accused of many things but there has been one consistent accusation that I’m actually quite proud. “You’re always banging on about the numbers!” I love my numbers and more than that, I love trying to interpret what they are telling me.

Over the past 10 years, my ParkLogic business partner and I have continued to be fascinated by domain names because the data tells so many different stories. We’ve taken this to the extreme level by tracking around 250 different metrics for every domain on our platform each day. This leads to hundreds of millions of data points that can be algorithmically analyzed and trend curves plotted over time to see where the next seam of gold will come from.

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Recent Comments
Wolftalker
Interesting as always Michael. Congratulations on a good piece.
06 July 2017
mgilmour
Thanks for that!
06 July 2017
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