OK....so the photo is a very much younger (and thinner) version of me but let's face it....you weren't looking at me, you were looking at the gorgeous girl to my right that said "yes". After being married for over 26 years I find that my eyes are on her as well, her dreams, her aspirations and really what makes her tick.....which brings me, believe it or not, to business.
Keeping your eye on what's important in family life is just as important for your domain business. In 2014 ask yourself "what's really important?". I see too many people going about their lives never asking this simple question. They've fallen in love with their domain names and believe that they are the experts at monetisation, set unrealistic valuations and spend hours doing what I would call "busy work". At the end of the day they jump on a forum, moan about the down turn in the industry, how sales are tanking and get jealous because it seems to be working for everyone else.
The facts are, if you keep on doing the same thing and expect a different result then you're insane. Make this year the year where you focus on what's really important in your domain business......and that's profit! I hate to be boring on this issue but profit equals revenue less expenses.....
Too many domain owners have focused their attention on increasing their revenue line but completely ignore their expenses. For example, when was the last time you built a cashflow for your business and put in their some hourly rate that you are charging your business for your time??? Most domainers value their time at $0....which is completely insane.
Let's unpack this.....let's imagine that you are earning $1,000 per month from domain parking. Ask yourself, two questions. How much time do you spend working out whether you have the best solution for getting the most from your traffic? How much time do you spend on working out if a domain should be renewed or now? If you aren't spending any time on either of these two questions then I can almost guarantee that you're losing money!
Here's the thing.....your time IS MONEY. It's often better to pay someone else to lose sleep managing your domains so that you can working on another project. The challenge is to let go of your babies (ie. domains) and place them in the care of another trusted party. You'll free up your time and if they are doing their job correctly you'll end up with more revenue and more importantly more PROFIT.
So this brings me back to what I was saying at the beginning......in 2014 focus on what's important......PROFIT. Like my wife, this is what I think about in my various business endeavours.....always PROFIT. Please, oh please.....don't value your time at $0.