Getting Dirty in the Domain Data

Getting Dirty in the Domain Data

We’ve recently been working with a client to better understand the underperformance of a number of their domain names compared to a few months earlier. What we discovered when we conducted an internal forensic analysis of the data was quite surprising.

Escrow.com

The domain we will look at in this article has been renamed to A.COM for privacy purposes. Since the beginning of the year it has had a monthly revenue ranging from $183 to $1221 and a normalised RPM (revenue per thousand visitors) of $75 to a high of $488. So what was going on with this domain?

Upon closer inspection we found that A.COM was a domain from the travel industry. People were looking for the services the domain offered from May to July and this dramatically pushed RPM rates higher as advertisers competed more aggressively for the traffic during this time. In fact, the peak numbers were achieved by a direct advertising travel company.

So let’s imagine you bought the domain based on those very high July numbers? It wouldn’t be long before you discovered your investment was under water as the typical monthly revenue retreated to 20% of the peak! Our client isn’t unscrupulous so they would never do this…..but always remember, buyer beware!

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Traffic From Generation Y: Sarah's Thoughts

Traffic From Generation Y: Sarah's Thoughts

Today it hit me hard what a huge gap there is between people my age (generation Y) and the other older generations. Today I was reading through an article on DNW and stumbled across a podcast that talked about jumping on trends before they happen. It discussed buying domains that could potentially be worth a lot more in the future.

escrow.com

I found it very interesting and I can remember when dad started domaining, he was trying to think of catchy domains to buy that could be worth more later. It surprised me that Podcasts are even still around, but what surprised me even more was that the term ‘Vlog’ was presented as an example of a domain that had lost its value. The term vlog stands for ‘video blog’, and according to DNW is not a valuable phrase that you could potentially make money off.

That was a huge shock for me because if you ask anyone my age, they would know exactly what the term vlog means. Not only that, but I would say that vlog or vlogging is probably one of the most popular forms of video on YouTube right now.

After speaking with my dad about it, he suggested that although it may be a well-known term amongst people my age, people my age don’t have the money to buy them. This then depressed the value on the term ‘vlog’ and results in the domains being dropped by investors. Another reason the domains are dropped is because people my age may use the term on YouTube but not in a domain main, which means the domains have no traffic.

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What's The Value Of Your Domain?

What's The Value Of Your Domain?

In today’s video I discuss what makes a domain valuable and why very little underpins the current Chinese domain market. A lot of domainer’s have banked on a continually rising market and sadly, many of them may be in for a surprise when the Chinese market experiences a correction.

This is a really important and interesting point to discuss. There are a couple things that dictate what your domain name is worth and what kind of price you can be selling them for.

Watch the video and take part in the conversation by leaving a comment bellow!

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Understanding Domaining: Sarah's Thoughts

Understanding Domaining: Sarah's Thoughts

Today I have the privilege to be writing my very first article for Whizzbangs blog. Can I just say, that it’s a lot of pressure not only to be writing for a successful blog, but also to be writing on a topic I don’t know too much about.

escrow.com

I think from my perspective that’s where I struggle. I feel like there is a huge gap between knowing about domaining and understanding what its all really about. I mean, still today when someone asks me about my dad I struggle to explain what he does to a person my age. It normally starts off with “…well, he sits on the computer a lot” and for a lot of people that already generally enough to shut off.

As I watch their eyes glaze over, I fumble and try to explain in the simplest terms what domaining is about. Bottom line is nothing about domaining to me is simple. People my age are very tech savvy when it comes to social media, computers and video games, but as soon as something as technical as domaining comes up I can see my friends (as polite as they are) just shut down. I was once the same, until I realized how interesting business can be!

Now that I am working part time for Whizzbangs Blog I have already learnt so much! I’ve been actually excited to look at spreadsheets (unlike when I was at university) and its even better when all the numbers actually make sense a little bit. But my question to you all is how do you describe what your job is to someone who has never heard a thing about domaining?

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