DomainFest Hong Kong Presentations

DomainFest Hong Kong Presentations

As promised, please find links below to the presentations that I lead attendees at DomainFest Hong Kong through. I hope that you find them valuable and please feel free to ask any questions.

Domain Monetisation 101
This is an introduction to monetising your domains and then focuses on the various metrics used in generating revenue from domain traffic. This also includes what we can influence on a parked page and setting keywords.

Domain Monetisation MasterClass
This dives into the data and first of all defines the benefits of a normalised RPM. From there the presentation takes through the difference between intelligently switching versus rotating traffic. How to run a traffic test is briefly covered and followed up by managing a portfolio for profit.

Domain Monetisation for Registrars and Registries
The first part of the presentation covers the opportunities that registrars have to monetise their traffic with ParkLogic. This is followed by a registry perspective and the unique symbiotic relationship between registries and registrars.

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DomainFest.Asia Wrap Up

DomainFest.Asia Wrap Up

I’m on my way home…..yeah! Yes, DomainFest.Asia is finished and I’m writing this from the Qantas Club at Hong Kong airport. I’ve just finished a call to my ParkLogic business partner updating him on what a great event it was. The next call is to my very patient and wonderful wife who puts up with my travels…..

This is my second time to Asia for DomainFest and once again I’ve found that it has been eminently worthwhile. With each repeat visit I can see the Chinese market beginning to blossom into a land of opportunity as the newly formed relationships grow stronger with each meeting.

In fact, I half joked with one western domain investor that I should go and learn Mandarin! English may be the language of business but it’s clear that Mandarin is definitely the language of future opportunity. It was so frustrating going through an interpreter for a number of my discussions that I lamented the fact that I didn’t know even a little bit of the language. Thank goodness that the majority of the attendees also knew at least some English!

I must admit that one of the mildly annoying things about the conference was the fact that the conference was a thirty-minute bus ride from the hotel where many of the attendees were staying. So each morning and afternoon we had to climb aboard a bus for the journey to and from the conference venue at Cyberport…..I only have one thing to say, thank goodness for Uber!

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