The Lure of Social

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Over the last year I’ve been watching my daughter, Sarah, as she embarked on growing her social presence through Instagram. It’s been an up and down journey but since social is vitally important for any online business I thought it would be worthwhile picking the brains of my resident expert.

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She now has close to 10,000 followers and this is continuing to expand. She has not spent a penny on any advertising and the growth has been entirely organic. More than that, her engagement with her followers is incredible with it being much higher than corporations that have five to six times her number.

Sarah Photo 1As an example, last night Sarah posted a photo (she’s VERY particular when they are posted btw) and within five minutes she had 20 likes and a couple of comments. Within an hour she had over 100 likes and 20 comments. By the morning these numbers had grown to 295 likes and 38 comments.

I just checked out some other images that she’s posted and one of them received 696 likes and 115 comments so it looks as if it’s early days for last night’s post.

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