It’s been an incredible year and I would like to say a big thanks to all the readers and viewers of my Youtube channel and blog for their enthusiastic feedback this past year. Your feedback through emails, comments and by subscribing inspires me to continue to writing and recording my thoughts on online business…..and notably domain name investing.

I would also like to wish everyone a very Merry Christmas and may 2021 be a much better year for us all. It would also be great to share a drink or two or three with you when we actually meet again in person. In the meantime, I’m preparing some great material for NamesCon at the end of January! Also, don't forget to check out MCL.club.....more lessons are on the way!

Keep safe and I’ll resume vlogging in the new year.

Best wishes,
Michael Gilmour

Data, data everywhere! I can’t believe that the year is nearly over and yet there are still incredible gems revealing themselves in the data. This time I dive into correlations that are completely contradictory compared to what the industry would expect.

For instance, there is absolutely no correlation between the click through rate and revenue for some monetization providers. This was a big surprise as isn’t the industry based upon pay-per-click? What the data ends up revealing is that as the click through rate changes there is NO change to the revenue….doh!

Fossicking around the data reveals many more of these unusual facts so don’t forget to click on the video and spend a few minutes getting your brain turned inside out. Data, data everywhere….

Before I forget, this will be my last post before Christmas so Merry Christmas to everyone and may 2021 be a heck of lot better than 2020. Keep safe and go and hug a loved one.

In this week’s update we inspect the data post the massive Black Friday and Cyber Monday events. Both these days caused a spike in the numbers and what’s interesting is that this appears to be continuing onwards in the following week.

Both BF and CM created a break-out in the earnings per click metric that reflected the demand by advertisers for good quality domain traffic. In particular, the direct advertising networks that have diversified into non-traditional market verticals like travel and finance have benefited greatly from the event.

Please feel free to leave comments, questions and likes either here on my blog or on my Youtube channel . You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.

For FREE online lessons in domain monetization go to https://mcl.club

As well as releasing the regular charts, this week I decided to mix things up a little by introducing a new slide that outlines the correlations between different metrics for three different monetization companies. This single slide explains so much about why each company performs completely different…..I’m sure you’ll find it intriguing to say the least.

A couple of highlights would have to be the rapid rise of the global advertising networks as they begin to once again compete with Google for domain traffic. If your domain traffic is not exposed to direct advertising networks, then you’re missing out on a chunk of revenue. The other “blip” would have to be the impact of both Black Friday and Cyber Monday….all good outcomes for domain investors.

Please feel free to leave comments, questions and likes either here on my blog or on my Youtube channel . You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.

This week’s domain monetization industry is full of incredible stats that allude to the resilience of the direct advertising industry. Yes, they’re back and continuing to pay more for domain traffic while Google is paying less….even while Black Friday is upon us.

Amongst all the data, slides and commentary we mustn’t forget all those people that are suffering due to COVID. It’s a terrible virus that is taking a severe toll on families the world over. I would encourage you to take a few minutes out of your busy day and say a prayer for those that are doing it tough and then say another prayer of thanks if you are doing it well.

Please feel free to leave comments, questions and likes either here on my blog or on my Youtube channel. You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.

For free online lessons in domain monetization go to https://mcl.club