Running a Proper Domain Test

Are you getting the most from your traffic?

I’ve been in the business of managing domain traffic for nearly two decades, the last of which has been as one of the co-founders of ParkLogic. In this article I will share with you how a proper analytic traffic test should be constructed and the pitfalls that so many people fall into….which ultimately robs them of increased revenues.

Escrow.com

Let’s imagine you have a reasonable amount of traffic revenue at your current monetisation partner. By reasonable I mean at least $250 per day. For those of you that think this is impossibly high then you can stop reading hear and continue to believe that domain traffic monetisation is dead. Everyone else can keep on reading.

Let me say from the outset that if you have left your domains with the same parking company for more than a few months then I can almost guarantee that you’re leaving money on the table. For a start, we see that around 60% of all domains achieve greater results from non-Google sources.

In constructing a test, you need to have around $100/day of revenue (based on the previous month’s stats) from a couple hundred domains. Some domains should be doing a few dollars per day, while others should still have traffic but do no revenue. This will provide a good statistical sample that will help verify whether the new monetisation partner is actually performing or not.

Any new partner worth working with should then ask for these numbers. If you think you’re being clever and not providing them by asking them to perform their “best” then all you’re actually doing is delaying the optimisation cycle. The new company will have no idea where to concentrate their resources unless they have the numbers.

Continue reading
  494 Hits
  0 Comments
494 Hits
0 Comments

Why Domain Optimisation Never Stops

What to do when flights are delayed...

Once again I find myself in the Melbourne Qantas Club….it’s becoming like a second home for me which in many respects is a bit sad. I’ve just received word that my flight has been delayed by over ninety minutes…..which is not good.

Escrow.com

For those of you that are frequent travelers you will appreciate my angst as I instantly calculated whether I have enough time to get to my connect in Singapore. Since it’s the same terminal I may still just make it…..fingers crossed.

The helpful check-in lady suggested that I may have to stay in Singapore for the night but to not worry as Qantas will foot the bill for the accommodation. The fact that my room at the Park Hyatt at my ultimate destination would be sitting forlornly empty didn’t occur to her. This combined with the fact that I’d miss half the conference I was hoping to attend didn’t inspire me to have many smiles.

So what should I do? Get angry and yell at the world or just roll with the punches. When you’ve traveled a LOT you get used to these types of things and realise that there isn’t much point in getting angry at person number seven at the check-in counter. They’re just doing their job.

Now that I’m in the lounge one of the first things I did was check out the number of flights from Singapore to the Park Hyatt…..there were enough for me to begin to relax. I’m sure that some airline will be happy to take my money.

Continue reading
  413 Hits
  0 Comments
413 Hits
0 Comments

Saturday Musings - Dealing With Bad Behaviour

Cutting through the emotional FOG is difficult.

Do you ever put up with people that just treat you badly? Maybe their work colleagues, friends or even family members. They seem to believe that they can treat you in whatever manner they like, while you have to obey a series of rules that they impose upon you.

Escrow.com

I had a situation like this and it was really perplexing how to first of all identify the bad behaviour and then take action to prevent it from happening in the future. Remember, you can never change the other person, but you can change your own behaviour in how you will relate to them into the future.

As a part of my research into how to deal with my own personal situation I read a great article that really helped me in identifying bad behaviour. In essence the article pointed out that when you feel confused in a personal situation that it’s often due to FOG (Fear, Obligation, Guilt).

Fear – the other person tries to level a degree of fear on your life. This could be fear of losing a client, job, a loved one or anything that will make you apprehensive.

Obligation – they will then explain in detail how you owe them or others and that you should alter your behaviour accordingly.

Guilt – making you feel guilty for not doing something they want you to do is a great weapon in their arsenal. They will often say things like, “How do you think this will impact your children?” See this for what it is, guilt.

Continue reading
  530 Hits
  0 Comments
530 Hits
0 Comments

Saturday Musings – When Your Body Says, “My Turn!”

Being sick is not fun!

This past week was pretty tough for me. My wife Roselyn was sick with the flu and kindly shared it with our daughters. Afterall, sharing is caring right? So there I was quarantining myself in my study thinking that I’d dodged a viral bullet when I sneezed.

Escrow.com

There’s something about that first sneeze that caused me to instantly reflect upon whether I’d forgotten to sanitise my hands after dealing with one of the other three germ buckets in the household. Heedless of my reflection my body went into overdrive to try and combat the microbial attack.

For several days I felt like a billion tiny invaders were trying to pull me down but like a trooper my brain said “No” and I kept on working. It’s times like this that some of us need to get a revelation about the fact that our brain is merely a passenger in our body and sometimes the body steps in to say it’s in charge……so day three comes around.

Under the unending onslaught my body told my brain that it’d had enough and so I spent half the day sleeping. I woke up to a throbbing headache, a nose that dripped like a tap and eyes that felt like they were exploding in my skull.

Not to mention the itchy ears. What is it with itchy ears anyway? How on earth can you scratch your ear? Trust me, I tried and failed at that task. I watched on from the couch while the rest of the family got better, and I sarcastically thanked them for sharing their misery with me.

Continue reading
  690 Hits
  0 Comments
Tags:
690 Hits
0 Comments

How to Turn a Profit with Domains

Planning for profit

Over the last few years I’ve watched many domain investors throw money at some pretty crazy ideas and invest in nonsensical domains. Some of these investors have already completely burnt their cash and have exited the industry.

I’ve also watched the quite diligent investors that have methodically planned how they are going to get a return on their investment….and they’re making money hand over fist!

Escrow.com

The secret to any business really isn’t a secret at all but it does require a sustained level of tenacity and diligence. Everything in business starts with a plan and the end point of the plan should ultimately be how the business is going to be sustainable and turn a profit.

When I look at investing in domains it’s exactly the same thing. You need a plan. If you don’t have a plan, then you are very likely about to burn through some of your kids’ inheritance.

Let’s get down to the basics. If you have a reasonable sized domain portfolio, I can almost guarantee that 20% of the domains should be monetised for their traffic. This will provide an immediate cashflow that will at the very least help out with renewals or you may find yourself in the enviable situation of turning over an immediate profit.

Continue reading
  723 Hits
  0 Comments
723 Hits
0 Comments