In this week’s video I share about a new master class I’ve just released on MasterClass Lessons (https://mcl.club) that discusses how to do a proper traffic test. It’s a little bit more advanced than the others in the Monetization series as I discuss macro, micro and group analysis strategies.

The statistics continue to amaze me as I pull some interesting insights into what is happening to the online advertising industry. Google is continuing to surge forward while the direct advertising networks are winning more traffic. All great information to domain investors in the traffic space.

Please feel free to leave comments here or on my Youtube channel. You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.

For free online lessons in domain monetization go to https://mcl.club

This week started off like most weeks. I found myself launched out of the starting blocks, full of energy and ready to tackle the challenges before me. It ended in me feeling pretty flat as I wrestled with the problem of how to keep myself energized.

So what happened? Due to poor quality traffic we had to close a client’s account down and they took exception to this by jumping on the forums to disparage ParkLogic’s good standing. Here was the problem, the more I defended the more I would have to reveal about our anti-fraud practices…..which would mean the fraudsters would get smarter.

This tensions between defending myself and revealing too much took it’s toll. So late on Friday night I did the most sensible thing I normally do when I feel like this….I went and got inspired. At 4am Saturday morning I was brimming with excitement and thinking about all the great possibilities of our great industry…..this video is on what I did to make this transformation.

Please feel free to leave comments here or on my Youtube channel (https://www.youtube.com/user/whizzbangsblog) . You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.
For free online lessons in domain monetization go to https://mcl.club
 

This week I add a couple of new charts to the regular analysis that really highlights the massive change we’ve seen this year so far. You won’t believe just how much more Google is paying for traffic now compared to the beginning of the year.

We can see that Google is powering forward by increasing their normalized RPM compared to the flatlining of the Direct Advertising networks. That being said, I think the Direct Advertising networks will spring back into action as the threat from COVID-19 subsides.

I also discuss a couple of new lessons I plan on adding to MasterClass Lessons next week….so those of you that thought you were finished, yep, there’s more on the way.

Please feel free to leave comments, questions and likes either on my blog (https://michaelgilmour.com) or on my Youtube channel (https://www.youtube.com/user/whizzbangsblog?sub_confirmation=1) . You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.

Have you ever wondered what’s down the rabbit hole? In this video I take you on a tour of my own personal rabbit hole that I hope will leave you a bit stunned about what technology is now capable of.

You’ll see some places that I go to relax and unwind, get inspired or just to chill while I’m working on a problem. While we’re in lockdown you may think that I’m breaking the rules but I’m actually not….so whatever you do, I hope you enjoy the glimpse into another aspect of my life.

Please feel free to leave comments, questions and likes either on my blog (https://michaelgilmour.com) or on my Youtube channel (https://www.youtube.com/user/whizzbangsblog) . You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.

This week’s highlight would have to be the continued rise of Google as they pay more for valuable domain traffic. The normalized RPM charts of both Google and direct advertisers are amazing due to the fact that Google is clearly after more of the quality traffic.

Advertising network Pubmatic recently reported that Q2 mobile spend soared 71% over the last year and this is clearly evident in the numbers that I’m reporting. It’s a boom time for the domain industry and it’s only a couple of weeks until we start the rush towards Christmas.

Please feel free to leave comments, questions and likes either on my blog (https://michaelgilmour.com) or on my Youtube channel (https://www.youtube.com/user/whizzbangsblog). You can also subscribe to my blog or Youtube channel so that you don’t miss out on future updates.