This week showed a VERY unexpected change in the stats and one that I personally was very surprised to witness. It signals a potential massive change in the domain monetization industry so hang onto your seats as I dive into the data.

I also couldn’t help noticing that Facebook is going through a whole heap of pain as major advertiser after major advertiser has stopped advertising on that platform. The question I ask myself is where will the advertisers go to attract the Gen Z and millennial eyeballs?

Google? Unlikely. Twitter….they have their own kind of pain. Whatever happens, I’m sure the data will begin to reveal the activities of major corporate advertisers.

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Being a seeker of the truth is one of the most transformative attitudes that a person can have in their life. Many years ago, I determined that being truthful would be one of the foundations for my own life.

The result of this journey has been a great relationship with my wife, kids and friends all over the world. I have been blessed beyond measure and I wonder what people that I will develop strong bonds with into the future.

I find that too many people are very loose with the truth and then wonder why their lives end up in a mess. In this “Life Principles” video I encourage others to join me in also becoming seekers of the truth. It’s a life principle that has stood the test of time and has brough much joy to those that follow it.

Have a great weekend.
Michael

Normal 0 false false false EN-GB X-NONE X-NONE It looks like I may have been right....fingers crossed. So what was I right about? The fact that the normalized RPM for the domain industry is beginning to trend upwards at the end June. Given the impact of COVID-19 this isn't completely unexpected but it's always a welcome sign that the Internet is thriving.

As well as the regular suite of charts I went I’d trawl through the archives and pull some data on a monthly basis from July 2019 until today. This really showed a number of the major trends and the fact that domain monetization investors have benefited from an uplift in normalized RPM over the last few months.

I hope you find the information that I’m sharing each week of benefit for your business. Don’t forget to like, comment or subscribe so you don’t miss out on future updates.

This would have to be one of the most difficult blog/video posts I have produced in over a decade. After seeing everything that has transpired around the world over the last few weeks, I felt compelled to put my thoughts down on the issue of racism, equality and the sanctity of life.

Compelled you may ask? Yes, compelled. I’m a firm believer that there is something amoral when men and women of good conscience remain silent in times like this. For that reason, I have decided to share with you my thoughts via the medium of my blog.

I do apologize that the video is a little longer than normal, but I must admit that I found myself struggling to articulate some of my emotions as I came to grips with the shocking reality that has befallen us.

You see, I have a dream. That dream is that humanity puts aside the bigotry, animosity and hate and embraces the soul defining power that is love. The bonds of love that unshakably ties each of us together in our humanity is far stronger than any other force that may be brought to bear against it.

I hope you have a great weekend.
Michael

What a difference a week makes! In this industry update we can definitely see that Google is getting a lot more aggressive with securing more of the domain traffic while the direct advertising networks are struggling.

The question I find myself asking is, “What’s causing this change?”

At this stage I can only guess that COVID-19 is having a big impact on advertising networks that don’t have a depth of clientele that are wanting to secure the traffic. If a client stops advertising, then there isn’t another to take their place.

Typical mainstays of the direct advertising networks have always been the travel and finance sectors. No one is traveling and loans are scarce as the population hunkers down for a second wave of the virus. This makes the direct advertising networks more vulnerable to global shocks.

That being said, the numbers are still looking very positive and as the video shows, it’s all good for the domain investor.